Business Events Sydney

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Business Events Sydney

  1. 1. Events and Functions Management Summit Ian Stuart AFMEA Business Events Consultant Business Events Sydney
  2. 2. Who are they and what do they want? • Corporates. Sales meetings, product launches, training, brain storming, AGMs • Associations. 600,000 not for profit associations. Meeting space, breakout rooms, catering, exhibit space, registration space, security. • Government. As for associations but greater certainty of attendance.
  3. 3. Where to find clients • Convention and Visitors Bureaux eg www.BESydney.com.au • www.meetingsevents.com.au (lists 527 event management companies) • www.ises.org.au (focus on social events) • www.pco.asn.au (only for professional conference organisers) • www.associations.net.au (for association managers) • www.ausae.org.au (for association managers) • Check index boards at other properties • Leverage your club’s members’ connections • Photograph and report on conferences that you host, send media releases about the events
  4. 4. Where to find clients • Personally call on Marketing Managers, Sales Managers and EAs • Host familiarisations and site inspections • Get them to visit your property and spoil them! • Seek referrals and testimonials from existing clients • Collaborate with local accommodation providers and attractions, consider packaging and joint promotion • Always measure the response
  5. 5. What to read • Micenet magazine www.mice.net.au • Convention & Incentive Marketing www.cimmagazine..com • Spice News www.spicenews.com.au
  6. 6. Places to visit/exhibit • RSVP Melbourne 26/27 May, Melbourne Convention and Exhibition Centre • RSVP Sydney 22/23 July. Sydney Convention and Exhibition Centre • Australian Business Events Expo, 22/23 July. Sydney Convention and Exhibition Centre • AIME. 15/16 February 2011, Melbourne Convention and Exhibition Centre
  7. 7. Pick their brains! • Staging companies • Event producers • Exhibition suppliers
  8. 8. Propaganda! • Keep your website accurate and up to date • Publish e-newsletters • Consider social media to spread the word virally
  9. 9. Events and Functions Management Summit Ian Stuart AFMEA Business Events Consultant Business Events Sydney

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