   Launched in Taiwan, 1930    ◦ Supplier for musical instruments and other      products for music educators   Several ...
   New Plan:    ◦ Store Traffic    ◦ Cash Flow   Poor cash flow is a reuslt of too much    inventory!    ◦ less inventor...
   Each new promotion comes with:    ◦ 5’ tall printed cardboard tube        Eyecatching        Comes folded flat     ...
   Holiday promo   Buy select Jupiter Instrument, Azumi Flute or    XO Horn before end of 2011 and receive Visa    Gift ...
   Go to Walden dealer   Play a guitar   Enter to Win    ◦ Trip to Nashville, TN    ◦ Walden Guitar
   Addresses for direct contact with customers   Walden had two record sales months    ◦ New promo    ◦ Opened new deale...
   No stress to buy    ◦ Still entered for the drawing   Increases store traffic   Opportunity for new connections    ◦...
   Drum Set Expansion Pack    ◦ Bigger the Better   FREE SNARE BAG    ◦ Protect your new purchase
   Sells as two separate individual packs    ◦ 22” Bass Drum, 14” Snare Drum, 10”, 12” rack toms,      16” floor tom     ...
   Also use:    ◦ Tear off forms on counter card easel    ◦ Window poster    ◦ Signs with tear offs hung from guitar book...
Khs aims for Sell through
Upcoming SlideShare
Loading in …5
×

Khs aims for Sell through

287 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
287
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Khs aims for Sell through

  1. 1.  Launched in Taiwan, 1930 ◦ Supplier for musical instruments and other products for music educators Several Companies: ◦ Jupiter Wind Instruments ◦ XO Professional Brass ◦ Mapex Drums ◦ Majestic Concert Percussion ◦ Altus Handmade Flutes ◦ Walden Guitars
  2. 2.  New Plan: ◦ Store Traffic ◦ Cash Flow Poor cash flow is a reuslt of too much inventory! ◦ less inventory = less rent on storage
  3. 3.  Each new promotion comes with: ◦ 5’ tall printed cardboard tube  Eyecatching  Comes folded flat  Visually Communications promotion and details  Potentially turning “just looking” customers into buying customers
  4. 4.  Holiday promo Buy select Jupiter Instrument, Azumi Flute or XO Horn before end of 2011 and receive Visa Gift Card ◦ $100 with XO Horn ◦ $150 with Jupiter Instrument or Azumi Flute Hanging tags identifying specific instruments Facebook and print adds to increase store traffic
  5. 5.  Go to Walden dealer Play a guitar Enter to Win ◦ Trip to Nashville, TN ◦ Walden Guitar
  6. 6.  Addresses for direct contact with customers Walden had two record sales months ◦ New promo ◦ Opened new dealers ◦ Replenishment sales on existing accounts
  7. 7.  No stress to buy ◦ Still entered for the drawing Increases store traffic Opportunity for new connections ◦ Renew or strengthen existing relationships
  8. 8.  Drum Set Expansion Pack ◦ Bigger the Better FREE SNARE BAG ◦ Protect your new purchase
  9. 9.  Sells as two separate individual packs ◦ 22” Bass Drum, 14” Snare Drum, 10”, 12” rack toms, 16” floor tom  Pedal, Throne, Hardware and Cymbals ◦ 22” Bass Drum, 14” floor tom and FREE 8” rack tom Easier to move and won’t clog inventory Set whole package up on show floor to attract attention
  10. 10.  Also use: ◦ Tear off forms on counter card easel ◦ Window poster ◦ Signs with tear offs hung from guitar books behind Walden Instruments Facebook Ads ◦ Links to consumers who specify a certain instrument they play or like on their personal facebook page

×