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Voice. The Essence of Engaging Content


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Discover the importance of voice. Why your voice set you apart and gets your content read and shared. Get more hints on how to write with power and precision at

Published in: Marketing, Business, Technology
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Voice. The Essence of Engaging Content

  1. 1. VOICE the essence of ENGAGING content
  2. 2. they skim they skip they scan People don’t read any more
  3. 3. You have to grab them with Compelling Subheads Killer Title Magnetic Headlines You have to grab them by the eyeballs
  4. 4. ‘The first sentence of your copy should be unforgettably relevant, useful, truthful and tempting …’ copyblogger
  5. 5. ‘Lolita. Light of my life, fire of my loins. My sin, my soul.’ Vladimir Nabokov LIKE THIS
  6. 6. …but how many Nabokovs work in Content Marketing?
  7. 7. Killer Compelling Magnetic Irresistible Unforgettable Too many grab-you-by-the-eyeballs headlines take everyone to dreaded ad land… The mind screens out NOISE like a mute button
  8. 8. they switch off RESULT?
  9. 9. If you love your subject they’ll engage If you write with passion they’ll respond If you use a natural voice they’ll listen
  10. 10. ABSOLUTELY NOT. Your content must be very easy to SCAN So can you forget about headlines, subheads and opening lines?
  11. 11. Just don’t bludgeon them to death with KILLER words
  12. 12. So much is written about words and so little about voice Finding the right words is essential, but it’s your voice that engages people and builds rapport and trust
  13. 13. Call us (02) 9909 0246 Check us out Follow us Find out more