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Read more
on our blog
Where big players devour
small ones.
The red is blood
Read more
on our blog
In high tech markets you must find it –
or you’ll be someone’s breakfast
Read more
on our blog
• It doesn’t matter how small you are who your
competitors are
• What matters is that your technolog...
Read more
on our blog
‘ … a closer look reveals that most
[companies’] plans don’t contain a
strategy at all but rather a ...
Read more
on our blog
In the 1990s Apple lost the PC market
to Microsoft
By 1996 Apple was praying for a saviour
to rescue...
Read more
on our blog
 Defined a new market for cool, small devices – iPod
 Created a new revenue stream with iTunes
 E...
Read more
on our blog
Apple Microsoft
Read more
on our blog
20 years ago IVR (Interactive Voice Response) was:
 New, custom-built & expensive
By contrast, Rapi...
Read more
on our blog
Read more
on our blog
• Highly profitable
• Huge customer base
• Well-established need
• Clear busin...
Read more
on our blog
• Targeted by every global IVR vendor
• Risk Averse: won’t buy from small/local
• Easy to deploy: no...
Read more
on our blog
 Not targeted by global vendors
 >200 credit unions in Australia and NZ (then)
 Value for money v...
Read more
on our blog
• National association
• Close-knit community
• CEOs know each other
• Selling by word-of-mouth
Read more
on our blog
RapidCall ended up with:
 90% of the credit union market
 A satisfied, loyal, unshakable
customer ...
Read more
on our blog
 Once you own it, selling new products to it is easier &
cheaper
 Acquisition and maintenance cost...
Read more
on our blog
Blue Ocean Strategy: How To
Create Uncontested Market Space
And Make The Competition
Irrelevant by W...
Read more
on our blog
How we do IT marketing
Check us out
www.technoledge.com.au
Contact us
02 9909 0246 info@technoledge....
Uncontested Market Space - why High Tech Vendors must find it
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Uncontested Market Space - why High Tech Vendors must find it

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Uncontested Market Space is Blue Ocean Space. Red Ocean Space is where big fish devour small ones. If you don't find or create Blue Ocean Space, you might become someone's breakfast.

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Uncontested Market Space - why High Tech Vendors must find it

  1. 1. Read more on our blog Where big players devour small ones. The red is blood
  2. 2. Read more on our blog In high tech markets you must find it – or you’ll be someone’s breakfast
  3. 3. Read more on our blog • It doesn’t matter how small you are who your competitors are • What matters is that your technology is demonstrably superior
  4. 4. Read more on our blog ‘ … a closer look reveals that most [companies’] plans don’t contain a strategy at all but rather a smorgasbord of tactics that individually make sense but collectively don’t add up to a unified, clear direction that sets a company apart—let alone makes the competition irrelevant.’ W. Chan Kim Co-author of Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
  5. 5. Read more on our blog In the 1990s Apple lost the PC market to Microsoft By 1996 Apple was praying for a saviour to rescue it By then, Microsoft had a virtual monopoly of the PC market
  6. 6. Read more on our blog  Defined a new market for cool, small devices – iPod  Created a new revenue stream with iTunes  Expanded the new market with iPhone & iPad  Created a second revenue stream with App Store
  7. 7. Read more on our blog Apple Microsoft
  8. 8. Read more on our blog 20 years ago IVR (Interactive Voice Response) was:  New, custom-built & expensive By contrast, RapidCall* was:  Off-the-shelf but easily customised  Feature-rich but easy to deploy  Advanced but affordable *We’ve changed the name at the request of the client
  9. 9. Read more on our blog Read more on our blog • Highly profitable • Huge customer base • Well-established need • Clear business benefits
  10. 10. Read more on our blog • Targeted by every global IVR vendor • Risk Averse: won’t buy from small/local • Easy to deploy: not necessary • Price not an obstacle* * To them cost effective = too cheap
  11. 11. Read more on our blog  Not targeted by global vendors  >200 credit unions in Australia and NZ (then)  Value for money very important  Easy deployment, low maintenance = highly attractive
  12. 12. Read more on our blog • National association • Close-knit community • CEOs know each other • Selling by word-of-mouth
  13. 13. Read more on our blog RapidCall ended up with:  90% of the credit union market  A satisfied, loyal, unshakable customer base  A market impervious to competitors for 10 years
  14. 14. Read more on our blog  Once you own it, selling new products to it is easier & cheaper  Acquisition and maintenance costs are lower = more profitable  Competitors can’t get in
  15. 15. Read more on our blog Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim and Renee Mauborgne Uncontested Market Space – full post on Technoledge blog
  16. 16. Read more on our blog How we do IT marketing Check us out www.technoledge.com.au Contact us 02 9909 0246 info@technoledge.com.au Follow us

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