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How to Optimise your Online Marketing

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From Optimising SEO, Websites and Email Campaigns to creating Compelling Content and mastering Social Media and Mobile Marketing

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How to Optimise your Online Marketing

  1. 1. Read more on our blog How To Get the Most out of Online Marketing
  2. 2. Read more on our blog Read more on our blog Online (Internet) Marketing is 1. Your website 2. Search Marketing 3. Social Marketing 4. Content Marketing 5. Email Marketing 6. Mobile Marketing 7. Banner Ads
  3. 3. Read more on our blog Read more on our blog 1. Your Website = your most critical online asset To attract targets:  Unique Value Proposition (UVP) must be clear  Web content must be relevant, fresh and original  Offers must be compelling & opt-in process easy  Content must be highly relevant to target audiences  Other online channels must link back to it
  4. 4. Read more on our blog 2. Search Marketing Google rewards: Original quality content of value Content that’s consumed & shared Active websites with lots of visitors and new content a. Search Engine Optimisation (SEO) = organic
  5. 5. Read more on our blog b. Search Engine Marketing (SEM) = paid To get traction:  Target your ads and key terms  Deliver on key terms (or visitors bounce & you pay for irrelevant traffic)  Higher bounce rate > lower Google rankings
  6. 6. Read more on our blog Read more on our blog Select social media to match your audience (you don’t need 10) Linkedin and YouTube better for B2B than Facebook or Pinterest Use content to reach new markets 3. Social Marketing = using content to attract readers who share it
  7. 7. Read more on our blog Read more on our blog 4. Content marketing  Content marketing should drive all other 6 online marketing types  Content must be high value/relevant  Delivery must match target buyers (time and place) = the mindset behind all effective online marketing = creation/delivery of specific content to drive specific actions
  8. 8. Read more on our blog Read more on our blog Read more on our blog 5. Email marketing Forget 'one email to all’ Be selective about targets and conversations Link automated emails to website opt in Make emails specific to industry and buyer Customise emails to industry problems & language Use marketing automation to drive the process
  9. 9. Read more on our blog 6. Mobile marketing  Google downgrades websites that aren’t mobile-friendly (April 2015)  Make your website easily navigable by mobile devices  Make content easy to consume on mobile devices
  10. 10. Read more on our blog Read more on our blog 7. Banner ads = ads on industry websites, online media/social media Make sure they:  Sell the click (not tell all)  Deliver (content delivers promise)  Are relevant to target audience & problems
  11. 11. Read more on our blog Bottom line Original valuable content that is targeted to your audiences’ problems and delivered where they can consume it, will drive lead generation via all 7 types of online marketing
  12. 12. Read more on our blog Read more on our blog Read more How to Match Collateral to the High Tech Buyer's Journey How we do High Tech Marketing The Australian Technology Marketing Blueprint
  13. 13. Read more on our blog Read more on our blog Check us out www.technoledge.com.au Contact us 02 9909 0246 info@technoledge.com.au Follow us Learn more

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