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*A CASE STUDY IN BRAND CREDIBILITY
Read more
on our blog
*‘Please don’t fall for the hype or the association to a celebrity
… Jamie – hold your head in shame...
‘You cannot criticize a man
for going to work.
You really cannot.’
Marco Pierre White
‘But you can criticise a
man for cho...
Read more
on our blog
Read more
on our blog
Marco Pierre White is the brand ambassador for
Knorr ‘Homestyle’ stocks in the...
Read more
on our blog
‘There’s no
freshness like
Coles
freshness’
Read more
on our blogRead more
on our blog
Coles was found guilty of selling bakery goods as
‘freshly baked’ even though t...
Read more
on our blog
Read more
on our blog
‘We are excited to once again be supplying
the MasterChef Australia pantry wit...
Not to be outdone,
Woolworths signed guess who
?
…is reality the first casualty of Reality TV?
Why are these celebrity chefs so keen
to be part of the deception?
Or to s...
Read more
on our blogRead more
on our blog
Maybe. There’s a lot of it involved.
Jamie Oliver’s salary is £90 million
(not ...
Read more
on our blogRead more
on our blog
‘Farmers slugged for Woolworths
Jamie Oliver campaign’
ABC
‘Jamie Oliver levy l...
Read more
on our blogRead more
on our blog
That he’s ‘an employee of Woolworths and
has no sway regarding the commercial d...
Read more
on our blogRead more
on our blog
‘Jamie Oliver in hypocrisy row
over feeding the poor rant
as comparison finds h...
‘These chefs aren’t doing it because
they love making food, they’re doing it because it’s
commercially viable for them to ...
Read more
on our blog
Read more
on our blog
How we do marketing
Check us out
www.technoledge.com.au
Contact us
02 9909 024...
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Celebrity Chef Brands for Sale - Case Study in Credibility

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Celebrity chefs will say and do just about anything for enough money. A case study in brand credibility. Find out the facts and full references in our blog post http://www.technoledge.com.au/b2b-blog/celecrity-chefs-brands-for-hire-when-the-price-is-right

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Celebrity Chef Brands for Sale - Case Study in Credibility

  1. 1. *A CASE STUDY IN BRAND CREDIBILITY
  2. 2. Read more on our blog *‘Please don’t fall for the hype or the association to a celebrity … Jamie – hold your head in shame!’ ‘These pans are hopeless’ ‘Hugely disappointing’ ‘An utter waste of money’ ‘Don't even think about buying it!’ ‘Tefal pans are rubbish’ ‘Never again!’ ‘Useless Guarantee’ User feedback Amazon
  3. 3. ‘You cannot criticize a man for going to work. You really cannot.’ Marco Pierre White ‘But you can criticise a man for choosing to go to work as a pimp and a whore.’ Eater reader .
  4. 4. Read more on our blog Read more on our blog Marco Pierre White is the brand ambassador for Knorr ‘Homestyle’ stocks in the US. ‘He is no stranger to Knorr (a division of Unilever) as he’s promoted the company’s bouillion cubes in the UK since 2006.’ White claims to have used Knorr stock in his restaurant kitchens for 30 years: ‘It is my secret ingredient.’ Eater …really?
  5. 5. Read more on our blog ‘There’s no freshness like Coles freshness’
  6. 6. Read more on our blogRead more on our blog Coles was found guilty of selling bakery goods as ‘freshly baked’ even though they were made up to 6 months earlier in Europe. ‘Croissants, danishes and muffins are being shipped frozen from Germany, Belgium and Denmark.’ Sydney Morning Herald
  7. 7. Read more on our blog Read more on our blog ‘We are excited to once again be supplying the MasterChef Australia pantry with the same great food customers will find in our stores.’ Simon McDowell , Coles
  8. 8. Not to be outdone, Woolworths signed guess who
  9. 9. ? …is reality the first casualty of Reality TV? Why are these celebrity chefs so keen to be part of the deception? Or to sell out their carefully built brands?
  10. 10. Read more on our blogRead more on our blog Maybe. There’s a lot of it involved. Jamie Oliver’s salary is £90 million (not bad for ‘an employee’) but Woolies isn’t paying for everything…
  11. 11. Read more on our blogRead more on our blog ‘Farmers slugged for Woolworths Jamie Oliver campaign’ ABC ‘Jamie Oliver levy leaves farmers fuming’ The Australian
  12. 12. Read more on our blogRead more on our blog That he’s ‘an employee of Woolworths and has no sway regarding the commercial direction or negotiations the business takes’ The Guardian ‘Part of what I’m doing with Woolies is looking at standards, and ethics, of where our sort of food comes from.’ Brisbane Times
  13. 13. Read more on our blogRead more on our blog ‘Jamie Oliver in hypocrisy row over feeding the poor rant as comparison finds his supermarket meals cost 7 times as much as own-brand equivalents.’ Daily Mail
  14. 14. ‘These chefs aren’t doing it because they love making food, they’re doing it because it’s commercially viable for them to be the face of a supermarket. It’s all about the dollar.’ Matt Brand, NSW Farmers Association The Sydney Morning Herald …get the full Celebrity Chef story on our blog
  15. 15. Read more on our blog Read more on our blog How we do marketing Check us out www.technoledge.com.au Contact us 02 9909 0246 info@technoledge.com.au Follow us

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