Content marketing in the Real World

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How to match the buyer journey with what your targets really want. How to give them what they want when they want it - and move them from unaware to customers and ardent fans. Find more useful hints athttp://www.technoledge.com.au/b2b-blog

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Content marketing in the Real World

  1. 1. CONTENT MARKETING in the real world Real? Yes please
  2. 2. WITH SO MUCH HYPE, WHERE DO YOU START? Think about what YOU want…
  3. 3. Contacts who don’t know you or if you could help them? Or Customers who rave about you?
  4. 4. HOW DO YOU GET THEM THERE? Give them what they want
  5. 5. THEY want to Look around Gather data Understand better See who can help Make a shortlist Make the right choice Be happy forever
  6. 6. YOU want to Attract them Engage them Inform them Show them Convince them Close them Keep & grow them forever
  7. 7. Your CONTENT drives every stage confirms SALES OPPS signs up CUSTOMERS builds TRAFFIC, BRAND & THOUGHT LEADERSHIP micro-converts & gathers DATA generates LEADS qualifies PROSPECTS retains & converts them to FANS
  8. 8. GREAT CONTENT PPC, Blog Posts, Social Media, Media releases, SEO’d web content Calls to Action, Landing pages White Papers, e-Books, Videos, FAQ, Slideshares Webinars, Demos, Spec Sheets, Brochures, Feature Comparisons, ROI & Problem-solving Guides Case studies, References, Trial, Proof of Concept Proposal, Contract, Implementation & Training guides How to get more Value, Functions & Scale, Feedback Surveys, Customer only, Peer2Peer & Partner events Give them WHAT they want WHEN they want it
  9. 9. YOUR CONTENT Find you Find out about you Understand you See how you help Shortlist you Choose you Rave about you THEY YOU PPC, Blog Posts, Social Media, Media releases, SEO’d web content Calls to Action, Landing pages White Papers, e-Books, Videos, FAQ, Slideshares Webinars, Demos, Spec Sheets, Brochures, Feature Comparisons, ROI & Problem-solving Guides Case studies, References, Trial, Proof of Concept Proposal, Contract, Implementation & Training guides How to get more Value, Functions & Scale, Feedback Surveys, Customer only, Peer2Peer & Partner events
  10. 10. RESULT? Success. Everyone’s happy.
  11. 11. SO, WHY NOT GET STARTED? If you need a hand, give us a call
  12. 12. Call us (02) 9909 0246 info@technoledge.com.au Check us out www.technoledge.com.au Follow us Connect

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