Social Media And The Govt

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Social Media And The Govt

  1. 1. Social Media and the Gov’t: A Brief Introduction for Managers Jeffrey Levy Director of Web Communications US EPA
  2. 2. Why Social Media? <ul><li>Mission, mission, mission </li></ul><ul><li>It’s where the people are </li></ul><ul><ul><li>100,000,000 daily YouTube views </li></ul></ul><ul><ul><li>150,000,000 active Facebook users </li></ul></ul><ul><li>We’re 17,000. They’re 6,000,000,000. </li></ul><ul><li>Early warning system </li></ul><ul><ul><li>Cow tax </li></ul></ul><ul><ul><li>TVA coal ash spill </li></ul></ul><ul><li>It’s what the President wants </li></ul>
  3. 3. Who’s Using It? <ul><li>TSA’s blog produced operational change </li></ul><ul><li>The Patent Office is using crowdsourcing to review applications </li></ul><ul><li>EPA working on a regulatory forum </li></ul><ul><li>CDC responding to the peanut salmonella outbreak </li></ul><ul><li>Many more linked from usa.gov </li></ul>
  4. 4. What (figuratively)? <ul><li>Collaboration (internal and external) </li></ul><ul><li>Competitive advantage </li></ul><ul><li>Chance to hear what others are saying </li></ul><ul><li>“Force Multiplier” through sharing </li></ul><ul><li>Tools for adults </li></ul><ul><ul><li>Fastest-growing Facebook segment: ages 35-54 </li></ul></ul><ul><ul><li>Even split across ages on YouTube </li></ul></ul><ul><li>The way business will be done </li></ul>
  5. 5. What (culture)? <ul><li>Not a tech issue </li></ul><ul><li>Trust: employees, the public </li></ul><ul><li>Develop some strategy, but not 400 pages </li></ul><ul><li>Experiment </li></ul><ul><li>Define tool-specific measures of success </li></ul><ul><ul><li>It’s all about engagement </li></ul></ul><ul><ul><li>Return on investment is (usually) the wrong question </li></ul></ul>
  6. 6. What (culture)? <ul><li>Be ready to fail (fast, small) </li></ul><ul><li>Be ready to succeed </li></ul><ul><ul><li>Always ask “what’s next”? </li></ul></ul><ul><ul><li>Teach! </li></ul></ul><ul><li>Embrace criticism (it’s almost all useful) </li></ul><ul><li>Accept that odd things will happen </li></ul><ul><li>Know the policy and governance framework </li></ul><ul><li>Acknowledge that fear, confusion, wonder, excitement are all normal </li></ul>
  7. 7. What (literally)? <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Video/photo sharing </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Virtual worlds </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Mashups </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Social news </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>Social networking </li></ul></ul>All of these are available now to EPA or soon will be
  8. 9. Number One Recommendation LEARN
  9. 10. Resources <ul><li>Social Media Subcouncil </li></ul><ul><ul><li>http://tr.im/govsocmed </li></ul></ul><ul><ul><li>Will produce business cases, library, speakers bureau, etc. </li></ul></ul><ul><li>Follow me on Twitter: http://twitter.com/levyj413 </li></ul><ul><li>Read my blog: http://levyj413.wordpress.com </li></ul><ul><li>Hundreds of other gov’t Twitterers: http://www.bearingpoint.com/GovTwit </li></ul>

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