Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Use Crowdfunding to Raise
Money for Your School
Karen Bonanno
Founder & Managing Director
© EDUWEBINAR PTY LTD | ALL RIGHT...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
Introduction
35 years’ in K-12 school education
Teacher, teacher librarian, dep...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Housekeeping
• Disclaimer
– The views and opinions are those of the presenter...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
What is crowdfunding in a school context
How to plan & manage a crowdfunding ca...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
What is Crowdfunding?
“A practice of funding a project or venture by raising
...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
https://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Form your team
What
Who
When
Where
How
Why
Minimum
of 4
10 – 15 for
bigger
pr...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Identify needs & timeline
Focus on learning outcomes
What
are the
specific
ne...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Identify needs & timeline
Focus on learning outcomes
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Identify network & contacts
Brainstorm
a list of
potential
funders
“Why would...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Choose your platform
https://ozcrowd.com/
Free to
create &
share
Template
dri...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
https://ozcrowd.com/how-it-works/
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Choose your platform
http://www.pozible.com/
Free to
create &
share
Fixed
mod...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Other platforms
https://www.kickstarter.com/
https://www.indiegogo.com/
https...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Write project description
Introduction
& pic
Brief
description
Why cause is
i...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Create video / slideshow
https://vimeo.com/71153442
http://www.pozible.com/pr...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Brainstorm perks/rewards
http://www.pozible.com/project/34565
Giveaways to en...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Kick start your campaign
Full on effort for the first few days
Email
Video
So...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Update your network
Update at least once a week
Include
new
information
Tell ...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Celebrate & debrief
Celebrate regardless of the outcome
Include
everyone
who ...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
® What types of
projects would
your school
identify?
How would you
involve the
...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Advantages & disadvantages
• Review similar
campaigns
• Different way
• Quick...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
What has been covered
What is crowdfunding in a school context
How to plan & ...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Extra Resource List
Crowdfundit! Blog - http://www.crowdfundit.com.au/
Crowdf...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
In Closing
Access to presentation slides
http://www.slideshare.net/kbonanno/
...
© EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
®
Boosting your professional competence
27
®
Upcoming SlideShare
Loading in …5
×

Use Crowdfunding to Raise Money for Your School Project

1,820 views

Published on

Crowdfunding is a way to fund a project by raising small amounts of money from a large number of people via crowdfunding platforms. This webinar will explore:
- what is crowdfunding in a school context
- how to plan and manage a crowdfunding campaign
- examples of crowdfunding projects
- different models of crowdfunding
- the crowdfunding platforms that support education projects
- advantages and disadvantages of crowdfunding

Published in: Education
  • Be the first to comment

Use Crowdfunding to Raise Money for Your School Project

  1. 1. Use Crowdfunding to Raise Money for Your School Karen Bonanno Founder & Managing Director © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ®
  2. 2. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED Introduction 35 years’ in K-12 school education Teacher, teacher librarian, deputy principal, regional adviser, education officer, consultant Face-to-face > Virtual Professional Learning International, national, state and local presenter experience Karen Bonanno
  3. 3. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Housekeeping • Disclaimer – The views and opinions are those of the presenter and are provided as general information which will require further research to identify the application of the specific requirements to the participant. • Restrictions – Eduwebinar Pty Ltd does NOT give permission for any capture, recording or reproduction of this webinar in any format unless you have prior permission.
  4. 4. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED
  5. 5. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED What is crowdfunding in a school context How to plan & manage a crowdfunding campaign Example of crowdfunding projects Different models of crowdfunding Crowdfunding platforms that support education projects Advantages & disadvantages of crowdfunding
  6. 6. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® What is Crowdfunding? “A practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet” https://en.wikipedia.org/wiki/Crowdfunding • Project initiator who proposes the idea or project • Individuals who want to support the idea • Moderating organisation (“crowdfunding platform”) that brings the initiator and individuals together
  7. 7. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® https://www.indiegogo.com/projects/flow-hive-honey-on-tap-directly-from-your-beehive https://www.youtube.com /watch?v=WbMV9qYIXqM
  8. 8. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Form your team What Who When Where How Why Minimum of 4 10 – 15 for bigger projects Assign roles based on skills
  9. 9. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Identify needs & timeline Focus on learning outcomes What are the specific needs? Average 30 – 60 days Models: Fixed- “All- or-nothing” or Flexible- “Keep-it- all”
  10. 10. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Identify needs & timeline Focus on learning outcomes
  11. 11. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Identify network & contacts Brainstorm a list of potential funders “Why would they want to contribute?” “What’s in it for them?” Personal & professional networks
  12. 12. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Choose your platform https://ozcrowd.com/ Free to create & share Template driven Small admin fee Credit Card Fee Major currencies
  13. 13. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® https://ozcrowd.com/how-it-works/
  14. 14. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Choose your platform http://www.pozible.com/ Free to create & share Fixed model – “All or nothing” Variable admin fee Credit Card Fee Major currencies
  15. 15. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Other platforms https://www.kickstarter.com/ https://www.indiegogo.com/ https://www.incited.org/en
  16. 16. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Write project description Introduction & pic Brief description Why cause is important Link funds to specific deliverables Strive for emotional connection Convince readers of the “common good”
  17. 17. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Create video / slideshow https://vimeo.com/71153442 http://www.pozible.com/project/19278 Tell your story Include real people Call to action
  18. 18. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Brainstorm perks/rewards http://www.pozible.com/project/34565 Giveaways to entice contribution Generally people want something in return for their support Make it relevant to the campaign
  19. 19. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Kick start your campaign Full on effort for the first few days Email Video Social media Take it offline Media Don’t spam
  20. 20. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Update your network Update at least once a week Include new information Tell them what has been happening Add pictures videos drawings diagrams Images infographic
  21. 21. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Celebrate & debrief Celebrate regardless of the outcome Include everyone who has been involved in the campaign Apply funds Letters Reports Deliver Meet with team Keep in touch
  22. 22. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® What types of projects would your school identify? How would you involve the students and parents? Who would you have on your team?
  23. 23. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Advantages & disadvantages • Review similar campaigns • Different way • Quick & concise • Efficient use of time • Rinse & repeat • Taxation implications • Intense energy & effort • May not be successful • Reputation very visible • Deliver on your project
  24. 24. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® What has been covered What is crowdfunding in a school context How to plan & manage a crowdfunding campaign Examples of crowdfunding projects Different models of crowdfunding Crowdfunding platforms Advantages & disadvantages
  25. 25. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Extra Resource List Crowdfundit! Blog - http://www.crowdfundit.com.au/ Crowdfunding Times - http://paper.li/Learn2crowdfund/1366946715 5 tips for running a successful crowdfunding campaign http://www.pcworld.com/article/2033468/5-tips-for-running-a-successful-crowdsourcing- campaign.html Guidelines for student thank-yous - http://help.donorschoose.org/hc/en-us/articles/201936706-Guidelines-for-student-thank-yous Pinteret - https://www.pinterest.com/edutopia/crowdfunding/ 10 secrets of highly successful crowdfunding campaigns - http://ignitiondeck.com/id/10-crowdfunding-secrets/
  26. 26. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® In Closing Access to presentation slides http://www.slideshare.net/kbonanno/ Future events http://eduwebinar.com.au/webinars Twitter @eduwebinar https://www.facebook.com/eduwebinar https://plus.google.com/+EduWebinarAu/posts
  27. 27. © EDUWEBINAR PTY LTD | ALL RIGHTS RESERVED ® Boosting your professional competence 27 ®

×