SXSW 2014 Preview: WHAT THE F@*% IS CONTEXT MARKETING?

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This is a preview of my submitted SXSW Interactive proposal on Context Marketing.

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  • SXSW 2014 Preview: WHAT THE F@*% IS CONTEXT MARKETING?

    1. 1. #inbound2013 SXSW Preview: WHAT THE F@*% IS CONTEXT MARKETING? Kipp Bodnar, Director of Marketing, HubSpot
    2. 2. I am a Trivia Junkie. @kippbodnar KIPP BODNAR
    3. 3. #inbound2013 “CONTEXT MARKETING RESPECTS THE HABITS, GOALS AND DEVICES OF PEOPLE.”- @KIPPBODNAR
    4. 4. Non-Contextual Marketing Is Death By 1,000 Clicks
    5. 5. WHAT IS A KEYWORD? DISHWASHER MARKETING Soon your dishwasher will order soap for you and give you the repair company’s phone number.
    6. 6. Context Isn't A Feature It Is A Mindset
    7. 7. PERSPECTIVE: Consumer/ Prospect Most Marketer’s Today Use A Narrow Context Marketing Strategy
    8. 8. 75% of Marketers believe real-time personalization is very important. Source: Direct Marketing Association
    9. 9. 97% of Marketers believe personalization of email is important. Source: Direct Marketing Association
    10. 10. The Narrow Context Marketing Strategy Email Marketing Relevant List Segment Dynamic Subject Line Dynamic CTA Dynamic Body Copy
    11. 11. PERSPECTIVE: Consumer/ Prospect A Cross-Channel Strategy Is The Secret To Context Marketing
    12. 12. 29% of Marketers personalize across marketing channels Source: Direct Marketing Association
    13. 13. The Broad Context Marketing Strategy Dynamic Email Content Personalized Social Media Engagement Dynamic Website Images and Copy Personas Personalized Landing Pages Mobile Optimized

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