Business Anti-Social: The Boss Needs    SugarCRM, Give it To Them!                Keith Brooks, VoiceRite         Social C...
Since We Last We Spoke…•   The Presidential Election•   The SF Giants Won the World Series•   Sandy was all about Danny un...
Today’s Topics1) CEOEvasion                      3) The CEO                              Billboard2) CEO PR               ...
Let’s Revisit…What is Against You• CEO’s don’t care about using social  media..usually• No Time for you• Meetings and more...
http://www.mbaonline.com/the-social-ceo-graphic/
http://mashable.com/2011/12/02/social-ceo-infographic/
Up Next            1) CEO            Evasion             3) The CEO                                 Billboard             ...
Lipstick on a Pig or•    Not always easy is it!•    The execs trust you…well I hope they do!•    Even Darth Vader could er...
CEO Opportunities to Leverage SugarCRM•   Disasters•   Sports Events                     YES! This is•   Holidays         ...
One Examplehttp://learn.mindjet.com/SuperstormSandyhttps://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-foll...
CEO PR                                          Second ExampleBoston uses CRM to help respond to Superstorm Sandy..used CR...
Next To Last Topic                                    3) The CEO                                     Billboard  1) CEO  Ev...
1.1.   Confusion     No Time         6. With or Without You                          6. One2.2.   You Got Lucky 7. YoureI ...
If your Executives looks or acts like these people, You Have my Sympathy
1.   Confusion       6. With or Without You2.1.                        6. We Will Rock     You Got Lucky 7. Youre So Vain ...
Help the CEO look …
Last Topic                         3) The CEO  1) CEO                  Billboard  Evasion2) CEO PR                        ...
What You Need From Me (Your Homework)•   Meet with your Boss ONLY about this•   Plan for the year in advance•   Give them ...
What I Need From You         Session Feedback  Select the SugarCon Mobile App:  1) Tap on this session  2) Tap on survey  ...
Thank You                Keith Brooks     Twitter and Skype: Lotusevangelistkbrooks@voicerite.com about.me/keithbrooks    ...
Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!
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Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!

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Follow up to the 2012 version, we discussed how to work with your boss to plan your social and CRM uptake. Examples to help you get started and the popular CEO Billboard List as well. Spottify list is available too.

Need my help? Contact Keith Brooks via one of the following ways:

Blog http://blog.vanessabrooks.com
Twitter http://twitter.com/lotusevangelist
http://about.me/keithbrooks

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Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!

  1. 1. Business Anti-Social: The Boss Needs SugarCRM, Give it To Them! Keith Brooks, VoiceRite Social Collaboration Practice Leader kbrooks@voicerite.com Twitter/Skype: lotusevangelist
  2. 2. Since We Last We Spoke…• The Presidential Election• The SF Giants Won the World Series• Sandy was all about Danny until…• The Miami Heat Won the NBA Championship Photos from (L) Entertainmentrundown.com and (R) ruvilla.com
  3. 3. Today’s Topics1) CEOEvasion 3) The CEO Billboard2) CEO PR 4) Happy Endings
  4. 4. Let’s Revisit…What is Against You• CEO’s don’t care about using social media..usually• No Time for you• Meetings and more meetings• Broad plans on their minds• To focus on urgent matters first• Too many filters on the data they see Photo from birdhouse.org
  5. 5. http://www.mbaonline.com/the-social-ceo-graphic/
  6. 6. http://mashable.com/2011/12/02/social-ceo-infographic/
  7. 7. Up Next 1) CEO Evasion 3) The CEO Billboard 4) Happy2) CEO PR Endings
  8. 8. Lipstick on a Pig or• Not always easy is it!• The execs trust you…well I hope they do!• Even Darth Vader could er, maybe not…• Does your CEO email, newsletter, blog, anything..like: Comic from dilbert.com
  9. 9. CEO Opportunities to Leverage SugarCRM• Disasters• Sports Events YES! This is• Holidays Marketing 101…• Current Events* but how many of you have pitched• Industry Events these to your CEO?• Movie Themes• Travel Tuesday^ *=Be Careful out There ^=Manic Monday or Freaky Friday
  10. 10. One Examplehttp://learn.mindjet.com/SuperstormSandyhttps://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-following-hurricane-sandy/
  11. 11. CEO PR Second ExampleBoston uses CRM to help respond to Superstorm Sandy..used CRM software during Superstorm Sandy to help workers respond to 4,600 phone calls and reports of downed trees and wires…Justin Holmes, director of constituent engagement for Boston, says, “We were able to respond to more than 700 reported tree emergencies and 300 down wire reports quickly --all 4,600 phone calls during the day of the storm were answered by a live person within 30 seconds.”This clearly shows the limitless benefits ofutilizing social CRM software. - Commentshttp://www.kmworld.com/Articles/News/KM-In-Practice/Boston-uses-CRM-to-help-respond-to-Superstorm-Sandy-87525.aspx
  12. 12. Next To Last Topic 3) The CEO Billboard 1) CEO Evasion2) CEO PR 4) Happy Endings
  13. 13. 1.1. Confusion No Time 6. With or Without You 6. One2.2. You Got Lucky 7. YoureI So Vain Don’t Come Around 7. Me Mine3. Same No More 8. Money Here Old Song 8. Money3. and Dance Dance 9. Pretzel Logic Shut Up and 9. Big Shot4.4. Highway to Hell 10. Communication Ballbreaker 10. Keep Talking5. Low Budget Breakdown
  14. 14. If your Executives looks or acts like these people, You Have my Sympathy
  15. 15. 1. Confusion 6. With or Without You2.1. 6. We Will Rock You Got Lucky 7. Youre So Vain Damn Good3.2. Same Old Song 8. Money Happy You3. and Dance Dance 7. ShotAll Shine On Shut Up and 9. Big We4.4. to Tennis 8. Dream On Highwayfor Hell 10. Communication Anyone5. Better Things Breakdown Plan 9. Part of the 10. You Got It
  16. 16. Help the CEO look …
  17. 17. Last Topic 3) The CEO 1) CEO Billboard Evasion2) CEO PR 4) Happy Endings
  18. 18. What You Need From Me (Your Homework)• Meet with your Boss ONLY about this• Plan for the year in advance• Give them a voice, find their angle• Golf works, let me explain• Create Templates• Make it EASY https://twitter.com/execgolfmag• No, Seriously, very, very easy or..• Just do it for them
  19. 19. What I Need From You Session Feedback Select the SugarCon Mobile App: 1) Tap on this session 2) Tap on survey 3) Submit your feedback OR Let @SugarCRM know what you think
  20. 20. Thank You Keith Brooks Twitter and Skype: Lotusevangelistkbrooks@voicerite.com about.me/keithbrooks Blog: blog.vanessabrooks.com

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