How Rakuten is planning to runtheir entire business in English? S1180056 Minoru Kobayashi
menu Tackle Globalization Office langage Opinion of Critics Rakuten eco system How do Rakuten eco system. Rakuten’s 5-point strategy Summary References
Tackle Globalization Rakuten tackle globalization to do business in overseas. Especially, They deal with enhancing enoloyee’s English skills.
Office langage Rakuten take English as office langage. So the emproyees have to do meeting in english if foreigner do not sit in the meeting.
Opinion of Critics Critics say that Rakuten’s doing is very faster than other company But It make the emproyees get pressure. They wonder how long the tactics continue.
Rakuten eco system Rakuten tackle another thing.That is Rakuten eco system. It’s purpose is to make user’s life enrich.
how do Rakuten eco system. Maybe user use many services in their daily life. For examle, Banking and Travel, E-Book and so on. If customer do these service in different company. They may have to use many account.But Rakuten eco system make it easy. If they have a rakuten ID, they can get many service with one account.
Rakuten’s 5-point strategy Rakuten motivates its employees by a 5-point strategy. 1. Get things done 2. Passionately professional 3. Hypothesise> Practice> Validate> Shikumika 4. Maximise Customer Satisfaction 5. Speed! Speed! Speed!
Summary Rakuten do all meetings in English and enhance people’s life by rakuten-eco-system. As seen above,They have concrete and advanced strategies. Rakuten may be forward-thinking in japanese business.