The maturity of social media - short introduction


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This presentation was given as a first introduction in social media to the members of ADM (

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The maturity of social media - short introduction

  1. 1. ADM Foyer : Koen Blanquart about Social Media<br />15 July, 2010<br />
  2. 2. Koen Blanquart<br />Hercules Trophy<br />Business<br />ICT4me<br />Social media<br />Innovation<br />Agyx<br />Technology<br />Marketing<br />Zenitel<br />
  3. 3. The Maturity of Social Media<br />Please, do NOT switch offyoursmartphone: <br />put itsilent and tweetusing<br />#agyxadm<br />Presentation at ADM – June 15th 2010<br />18:30 – 19:15<br />
  4. 4. Koen Blanquart - Agyx<br />Agyx was founded in 2008 by Koen² (Blanquart and Pellegrims)<br />It is a consulting firm operating on the border of two domains:<br />Customer-orientation<br />Technological evolution<br />Koen Blanquart:<br />CEO at ICT4ME<br />CTO at Zenitel<br />Solution Strategy and roadmap at Crescent Holding<br />Strategy board at the Hercules Trophy International<br />Strategic technology advisor to several companies in Europe , the USA and the Middle East<br />
  5. 5. Today:<br />Social Media? Web 2.0? <br />Is it relevant?<br />The social media enablers & players<br />Howcan we copewithsocial media?<br />
  6. 6. Social Media? Web 2.0?<br />Setting the scene<br />
  7. 7. Social Media is like teensex: Everyone wants to do it. <br /> Nobody knows how. <br /> When it’s finally done, there is surprise it’s not betterAvinashKaushik - Google<br />
  8. 8. Setting the scene: Web 2.0 ?<br />Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them.<br />Tim O'Reilly<br />
  9. 9. Highlevel of classification<br />Andreas m kaplan<br />
  10. 10. Objectives – Actions .<br />Tell<br />Advertise<br />One to Many<br />Reviews<br />Broadcast<br />Brand Loyalist<br />Talk<br />Socialize<br />Many to many<br />Recommends<br />Facilitate<br />Brand Friends<br />
  11. 11. Criteria – web 2.0<br />
  12. 12. Social Media – the “industry”<br />Introduction<br />Growth<br />Maturity<br />Decline<br />Industry Sales<br />Time<br />
  13. 13. Relevance?<br />Whyshould we care (orwhynot?)<br />
  14. 14. Brand value<br />
  15. 15. The Brand – exposed<br />
  16. 16.
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  18. 18. Relevance?Relevance!<br />
  19. 19. Who’s online - users<br />Average mobile user is 32years old, 46% female<br />Average social media user is 29 yearsold<br />2/3 users of MySpace are over 18 yearsold<br />400 MillionusersonFacebook<br />1 newmemberonLinkedineverysecond<br />In Japan, 72% of social media is accessed mobile<br />One-Third of Twitter Users Talk Brands<br />You are what you have  You are what you share<br />
  20. 20. Who provides social media<br />Somee-commerce (.com) sites have found the (right) way<br />MostlyVC-fundedstart-ups<br />Expectationsabout returns are high (cfrfacebook)<br />Businessplans (ifany) dodgy at best<br />Valuation is in the eye of the beholder<br />MashuponMashuponmashup<br />Consolidation wave to beexpected<br />Hype-basedcycles<br />Strugglingwithinfrastructure<br />Severalnewstartupseveryday<br />Glocal<br />
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  23. 23. Social Media – the “players”<br />Introduction<br />Growth<br />Maturity<br />Decline<br />Industry Sales<br />Time<br />
  24. 24. Summary (of a summarized deck)<br />User generated content is out there, likeitornot<br />The conversation is changing<br />Yourcustomers are/willbetalkingaboutyou<br />The discussion is notleadbyyou<br />The companies in web 2.0 are not the most stable, both in structure as in service: no SLA!<br />
  25. 25. Questions?<br />Stop being a Twidiot<br />Follow @kblanquaor@kpellegr<br />#agyxadm<br />