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Analytics gets Agile


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This is the presentation I shared at the SAP Influencer Summit. The presentation discusses how we are seeing companies in APJ utilize our BI/Analytics solutions.

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Analytics gets Agile

  1. 1. Analytics Gets Agile Empowering and enabling consumers – their way Kurt Bilafer, Regional Vice President – Analytics, SAP Asia-Pacific Japan SAP Influencer Summit, October 17 2013
  2. 2. Unlocking the value of “Dark Data” 10% Responsive 75% Accessible Engaging Use Analytics Today Need Analytics by 2020 +1 Billion People +15 Billion Devices © 2011 SAP AG. All rights reserved. 2
  3. 3. Analytics Consumers have transformed IT Lead & Controlled Driven for and by the Business Customer’s Customer IT Institutionalized and Standardized
  4. 4. “The key is changing from an internal to a customer focus: move beyond measuring ourselves only against internal metrics …. start measuring ourselves against customer-focused metrics” Xiaoyu Liu Vice President & GM of Global Applications Development Lenovo Group “Analytics needs to move from the periphery of operations to the center of how business gets done.“ Bob McDonald CEO Procter & Gamble
  5. 5. Consumers and contributors in the Network of Truth Proving actionable, relevant insights the enable consumers to take action – in the moment © 2011 SAP AG. All rights reserved. 5
  6. 6. Networks Growth is Organic, Iterative, Localized Network of Truth
  7. 7. ⌘ Creates and capture new data ⌘ Consumers are getting targeted promotions ⌘ Brands & Retailers are improving customer intimacy and gaining competitive benchmarks In 2016, an estimated $689 Billion will be influenced by Mobile Retail Deloitte Digital The Dawn of Mobile Influence
  8. 8. “NBA fans’ passion for our game is amplified by deep game data and player statistics. SAP has created the definitive tool on for accessing our rich history and up-to-the-minute game results.” Adam Silver Incoming Commissioner and Former COO NBA
  9. 9. Powered by SAP Social Media Analytics by Netbase. Conversations shown reflect three months’ data on a daily rolling basis aggregated from social channels
  10. 10. Business Users in the Network of Truth “The science of data – or very high level of statistical methodology is valuable, but the value is not methodology; the value is judged by the extent that the analysis contributes to the business. That‟s why my data scientists are called „Forward Analysts‟; they‟re not in the back room, they‟re in the field finding opportunities to add value through analysis.” Dr Kaoru Kawamoto Head of Analytics Center of Excellence Osaka Gas © 2011 SAP AG. All rights reserved. 10
  11. 11. Business Users in the Network of Truth “At Kimberly Clark we‟ve put a lot of effort into visualization and guided analytics design, and the rewards have been great. The users love reports that are highly summarized, alerts that take you from what‟s happening to where its happening, and with tools like Explorer to ask what else is happening.” Lestor Meadows Manager Business Intelligence Kimberly-Clark Asia Pacific
  12. 12. Business Users in the Network of Truth Start-up incubator Pollenizer and the Sydney Coca-Cola Accelerator program have announced Firehose, a start-up competition where developers, designers and entrepreneurs will be equipped for three years of Coca-Cola supply chain data and given free rein to create solutions. Driven by Supply Chain Team
  13. 13. IT in the Network of Truth Our strategy for years was a centralized model, to bring one version of the truth to the company. But it wasn‟t agile enough; BI was too far away from the action. Multiple BI platforms were being implemented and we didn‟t have the governance, security or cost line that we wanted. Data was also being misinterpreted. We modernized to an agile platform, with predictive and mobile capability, and now we can give the business the „time to information‟ they want and we have the governance we need. Fredrik Ohlsson Technical Programme Manager of business intelligence Tetra Pak Asia © 2011 SAP AG. All rights reserved. 13
  14. 14. IT in the Network of Truth Paint-maker DuluxGroup estimates it has saved $600,000 over five years and clocked up a return on investment of 207% after upgrading and augmenting its business intelligence system.
  15. 15. Mixing Customers & Business in the Network of Truth Combine wholesale network invoice data and social media outreach to predict and manage consumer demand. “We can now analyze sales performance across all sectors in real time, and better respond to fluctuating demand.” Manish Choksi CIO Asian Paints
  16. 16. SAP’s Strategic Focus on Business Intelligence Core Self-service Core for innovation Use by IT and departments Complete BI suite Fast time to value Continued leadership Connection to the enterprise Extreme Mobile Big data First experience for BI Real time Content to point of Predictive impact Expansion to untapped users Social Ability to capture the decision Information in context Ability to leverage the network One Strategy for Enterprise BI © 2011 SAP AG. All rights reserved. 16
  17. 17. SAP Analytics by the Numbers +26K @SAPAnalytics Followers +25M Impressions for SAP Analytics +1.9M views on SAP Analytics YouTube +850K MOBI Downloads +1.5K DataGeek Challenge Participants +30K SAP Lumira downloads +140 Supported Data Sources ~30% of our APJ BOBJ customers on 4.x Analytics + Conversion runrate of 3.5% – 5% Investing in closing the skills gap… – no cost training on HANA, Mobility & Analytics – providing how to videos
  18. 18. Businesses around the world drive positive change with analytics. How would YOU change things for the better if you had greater insight from your data?
  20. 20. Kurt J. Bilafer Twitter: @Bilafer Join in the Conversation #SAPAPJ