GAMIFICATIONBI 19.09.2012                         Kent Barwin                Director – OMG Digital Marketing             ...
What work I have done I have donebecause it has been play. If it had beenwork I shouldn’t have done it.                   ...
GAMIFICATION ≠ NERD
Gartner Predicts Over 70 Percent ofGlobal 2000 Organisations Will Have atLeast One Gamified Application by 2014           ...
MYSTERYWORLD
THE KEY
ADVANTAGES
FLAUNT IT
RULES
THEDISCOVERYStatus is a greater motivatorthan financial gain
THE MOVIE
Gamification=    old style
THEWORLDSLARGESTGAME
- POINTS- LEVELS- RANK
REWARDS
CASE:KOBOOr, how to turn something boringand individual into somethingengaging and social?
CASE:FITOCRACYFitness community withgamification
GAMIFICATION
The use of game mechanics to drive engagementGamification = Best practice loyaltyDoes not have to involve actual games
IT’S ABOUT LOYALTY  The word most frequently used to describe  engagement, particularly in a marketing  context, is loyalt...
GAMIFICATION => SOCIAL CRM
SOCIAL CRM –CREATES VALUE§  Loyalty§  Engagement§  Behavioral data§  Member get member§  Contact information§  Brand...
HOW?
STUDY EXAMPLES
REMEMBER: NOSOCIETY IS EVER FLAT                                  Level	  30	  –	  243	  000	  p	                         ...
START SIMPLE§  For example with a simple engine connected    to facebook and the web page§  Simple badges§  Simple poin...
REMEMBER§  Build something useful and/or entertaining for    the client§  Build to stimulate desired behaviour§  If you...
DO NOT§  Market the gamification§  Push the gamification§  Make gamification mandatory for the clients
PLAY!
QUESTIONS?                                   Kent Barwin             Director – OMG Digital Marketing                     ...
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
Intro to gamification
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Intro to gamification

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Introduction to Gamification held for MSc Strategic Marketing Management students at Norwegian Business School

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Intro to gamification

  1. 1. GAMIFICATIONBI 19.09.2012 Kent Barwin Director – OMG Digital Marketing OMG AS kent.barwin@omg.no twitter.com/kbarw www.linkedin.com/in/kbarw
  2. 2. What work I have done I have donebecause it has been play. If it had beenwork I shouldn’t have done it. Mark Twain
  3. 3. GAMIFICATION ≠ NERD
  4. 4. Gartner Predicts Over 70 Percent ofGlobal 2000 Organisations Will Have atLeast One Gamified Application by 2014 http://www.gartner.com/it/page.jsp?id=1844115
  5. 5. MYSTERYWORLD
  6. 6. THE KEY
  7. 7. ADVANTAGES
  8. 8. FLAUNT IT
  9. 9. RULES
  10. 10. THEDISCOVERYStatus is a greater motivatorthan financial gain
  11. 11. THE MOVIE
  12. 12. Gamification= old style
  13. 13. THEWORLDSLARGESTGAME
  14. 14. - POINTS- LEVELS- RANK
  15. 15. REWARDS
  16. 16. CASE:KOBOOr, how to turn something boringand individual into somethingengaging and social?
  17. 17. CASE:FITOCRACYFitness community withgamification
  18. 18. GAMIFICATION
  19. 19. The use of game mechanics to drive engagementGamification = Best practice loyaltyDoes not have to involve actual games
  20. 20. IT’S ABOUT LOYALTY The word most frequently used to describe engagement, particularly in a marketing context, is loyalty. Gamification by Design by Gabe Zichermann
  21. 21. GAMIFICATION => SOCIAL CRM
  22. 22. SOCIAL CRM –CREATES VALUE§  Loyalty§  Engagement§  Behavioral data§  Member get member§  Contact information§  Brand building
  23. 23. HOW?
  24. 24. STUDY EXAMPLES
  25. 25. REMEMBER: NOSOCIETY IS EVER FLAT Level  30  –  243  000  p   Level  25  –  81  000  p   Level  20  –  27  000  p   Level  15  –  9  000  p   King   Level  10  –  3  000  p   Lord   Knight   Level  5  –  1  000  p   Appren;ce   Commoner   Level  1  –  0  p  
  26. 26. START SIMPLE§  For example with a simple engine connected to facebook and the web page§  Simple badges§  Simple point system§  Build for expansion
  27. 27. REMEMBER§  Build something useful and/or entertaining for the client§  Build to stimulate desired behaviour§  If you have to push them, you are probably doing something wrong –  If they are pushing you, you are probably doing something right
  28. 28. DO NOT§  Market the gamification§  Push the gamification§  Make gamification mandatory for the clients
  29. 29. PLAY!
  30. 30. QUESTIONS? Kent Barwin Director – OMG Digital Marketing OMG AS kent.barwin@omg.no twitter.com/kbarw www.linkedin.com/in/kbarw

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