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MOBE is a proprietary analytics tool developed by us at Maverick Minds. It combines measurement of online brand salience, using proprietary tools, and big data to give you a tracking picture of what is happening to a brand and its competitors in the digital media. We can do this for any brand in the world sitting out of our office in Kolkata, India. The acronym MOBE stands for Monitoring Online Brand Equity. This data can be mapped to future sales performance of any brand .