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In-House SEO Team Building & Training


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The slide deck from my presentation given at PubCon Vegas 2011

Published in: Business, Technology
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In-House SEO Team Building & Training

  1. 1. The Care & Feeding of The IT CrowdElmer BoutinWebmaster, Wilsonart International #pubcon @rehor
  2. 2. About Elmer …Web marketer for almost15 years, 11 in a corporatesettingAssigned to IT DepartmentAlways on the lookout forways to help Marketing andIT work better together Creative Commons |Image by SMN #pubcon @rehor
  3. 3. #pubcon @rehor
  4. 4. The Three C’s #pubcon @rehor
  5. 5. The Three C’s1. ContactMarketers: Go forth and spread theWeb Marketing word #pubcon @rehor
  6. 6. MarketingDepartment Creative Commons |Image by Purple Slog #pubcon @rehor
  7. 7. MarketingDepartment IT Department Creative Commons |Image by Purple Slog #pubcon @rehor
  8. 8. At first: It’s not about you!Learn about their … “pain points” priorities and needs #pubcon @rehor
  9. 9. The Three C’s2. CommunicateMarketers: Learn how to communicatewith your IT counterparts #pubcon @rehor
  10. 10. Break the Language BarrierSomeone on the marketing side needs to“Speak Geek.” Wwa wwa waa waaa, Wwa wwa waa waaa, wwa wwa waa wa wwa wwa waa wa waaa. waaa. #pubcon @rehor
  11. 11. Breach the Means BarrierFind ways to get yourmessage across with as littlemisunderstanding as possible #pubcon @rehor
  12. 12. Ways to share …• Network shares• Cloud services like Dropbox, Evernote or Google Docs• Social services like Yammer or Ning• Workflow features in some Intranet CMS packages #pubcon @rehor
  13. 13. Getting ideas across …• Be specific – Be exact• Leave nothing to interpretation• Print and mark changes• Use Acrobat to mark up changes• Create lines of code to copy & paste if you can “hack it” #pubcon @rehor
  14. 14. #pubcon @rehor
  15. 15. The dreaded meeting …Sometimes you just need to sit down andhash things out in person. Creative Commons |Image by Andrew Magill| amagill #pubcon @rehor
  16. 16. Always, always, always,always communicate!To paraphrase Sir Winston #pubcon @rehor
  17. 17. The Three C’s3. Carpe ScientiamSeize the knowledge of your webtechnologies #pubcon @rehor
  18. 18. IT’s frustration …Marketers don’t understand thetechnology used by theorganization. #pubcon @rehor
  19. 19. IT isn’t always the problem,sometimes it’s you …Check out Ian Lurie’s ConversationMarketing: #pubcon @rehor
  20. 20. Lifestyle ChangeYou need to learn some new things #pubcon @rehor
  21. 21. Marketers need to begin harnessingtechnology for themselves.Check out Scott Brinker’s“Chief Marketing Technologist” #pubcon @rehor
  22. 22. “A web site is a living,breathing thing. Its neverreally done.”Mike VogelPresident/CEO of DCS #pubcon @rehor
  23. 23. Consider:Content Management SystemOff-the-shelf or home-rolled, it gives youthe power to update content withoutdirect IT involvement. #pubcon @rehor
  24. 24. Try to get beyond the“Who Owns The Website” DebateWebsite success benefits everyoneIt’s not “us vs. them” but“us vs. the world” #pubcon @rehor
  25. 25. #pubcon @rehor
  26. 26. Thank YouElmer Boutin …www.crossingmarketingandit.comelmo@crossingmarketingandit.comTwitter: @rehorLinkedIn: #pubcon @rehor