Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

Published in: Health & Medicine, Sports
  • Be the first to comment

  • Be the first to like this


  1. 1. Concept and idea for vegemite photocomic Kazuko Edwards
  2. 2. Concept <ul><li>Target audience: Teenage girl </li></ul><ul><li>Increase market for vegemite to teenage girl </li></ul><ul><li>Use Photocomic </li></ul><ul><li>Trendy for teen ager </li></ul>
  3. 3. Idea <ul><li>Teenage girl love to looks good </li></ul><ul><li>Modern look and stylish illustration </li></ul><ul><li>Let them know how good is vegemite for their health and help them to looks good </li></ul><ul><li>Talking about vegemite can help to make them looks good as well as using trendy comedy actor “ Charile Sheen” from TV show “ Two and half man” appeal to teen ager. </li></ul>
  4. 4. Scenario <ul><li>2 girls in the party. </li></ul><ul><li>Talking about boyfriend not seems happy with one of girls looks any more. </li></ul><ul><li>Other girl suggested to vegemite. </li></ul><ul><li>“ Charile Sheen” from “2 and half man” was one of the girls friend and he told her how good was vegemite to his good looking. </li></ul><ul><li>Tell how vegemite help her looks may help to attract back her boy friend. </li></ul>
  5. 5. Scenario dialogue <ul><li>Girl A: Bob think I am not as attractive as used to be. </li></ul><ul><li>Girl B: Do you know what “Vegemite” can do? </li></ul><ul><li>Girl A: Do you mean that “Vegemite??” </li></ul><ul><li>Vegemite: Did you know if you eat a piece of bread with vegemite lightly spread over your skin will look good and your eyes going to be nice and bright and sparkling because of all the vitamin and good stuff from vegemite! Just remember to spread vegemite lightly because of salt content you don’t want to have too much salt as well in your diet! </li></ul><ul><li>Girl B: This was actually tip from my darling </li></ul><ul><li>friend “Charile!!” </li></ul><ul><li>Girl A: Wow! I didn’t know that! That is a great news! </li></ul><ul><li>I must try that!! </li></ul>
  6. 6. Other scenario <ul><li>2 teen age girl is talking at the coffee shop. </li></ul><ul><li>One is in her diet worry about her weight. </li></ul><ul><li>Other girl said how she love her vegemite because so healthily and helped her weight problem. </li></ul><ul><li>She explain how vegemite might help her problem. </li></ul>
  7. 7. Story Borad
  8. 8. Photocomic