Pinterest Social Media Boot Camp

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  • ----- Meeting Notes (12/3/13 10:35) -----
    In today's socitey people are looking for more than just texts. People want to be engaged through visuals, wether that be images or videos. The average user is not fully aware of a post if it just includes words.
  • ----- Meeting Notes (12/3/13 10:35) -----
    A lot of student organizations find that they have stray members that are not as active as the leaders within the organization. Pinterest is a way to involve all of your members.
  • The website to find how to add the “Pin It” button:
    http://business.pinterest.com/widget-builder/#do_pin_it_button
    -
  • Importance:
    -Sometimes when you are on Pinterest other people may see something that should be on that board. Having a group board allows people to directly add those images without leaving to just one person to do. In an organization this is important! Everyone has multiple ideas and this is a way to easily do so without having to call up the person in charge of your organizations Pinterest.
  • Pinterest Social Media Boot Camp

    1. 1. Dr. DiStaso 1
    2. 2. Questions?    Feel free to tweet your questions! Use #PSUsocialpros Title question - ‘Pin:’ 2
    3. 3. Pinterest “A tool for collecting and organizing things you love.” Cofounded and shepherded by Ben Silbermann 2
    4. 4. What is Pinterest? A virtual pin-board    Used to organize and share ideas and things that you find on the web. Browse pin-boards created by others to discover new things. Each image contains a link back to the website it came from. 3
    5. 5. Pinterest Fun Facts:     Pinterest is the third most popular social network in the US in terms of traffic. US users spend an average of 1 hour and 17 minutes on the site. Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in its history. There are 10 times more clicks on the ‘Pin-It’ button than on the ‘Tweet This’ one. 5
    6. 6. Why it’s important     A picture is worth a thousand (or many more) words 90% of information sent to the brain is visual Over 6 in 10 people in the population are visual learners People retain 80% more when content includes a visual 6
    7. 7. “PR historically has been about words – telling. Now it’s show and tell.” – Richard Edelman Being able to visually capitalize your organization will entice new people! 7
    8. 8. Visual Storytelling  Start thinking visually right away.  Don’t focus too much on the tactics of storytelling and content creation.  Experiment and see what works with your audience and the students interested in your organization 8
    9. 9. How can I use Pinterest?  Pinterest allows members, supporters and other Pinterest users to see what your organization is about visually.  Organizations are voluntary, therefore they are supposed to be fun. Pinterest is a fun media outlet! 9
    10. 10. Find Friends and Invite them to Follow You 10
    11. 11. Quick Tips      Add links to your website, email and other social media outlets in your ‘About Me’ section Add URL in the description of your pin Pin at specific times relating to your audience Add board categories Use “Pin It” button on images on your website 11
    12. 12.   Do not just focus on your organization Create boards that will appeal to the masses. 12
    13. 13.  Use Pinterest so that people can get a better understanding of who is in your organization. 13
    14. 14.  Get members involved. Have them directly pull images from the organizations board and pin it onto their board. 14
    15. 15.  Include your own personality traits, the lifestyle you and your members have. 15
    16. 16.  Run a contest! T-shirts are an easy way to lure people into your site and a cheap giveaway. 16
    17. 17. Group Boards  When pinning, you can add who can pin the same pin. These are the people you invite to be apart of your group board 17
    18. 18. Benefits     Can help increase followers Increase the reach of your pins Get more clicks to your website Engage and create connections with people 18
    19. 19. 19

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