Kurt Frenier - Twitter Marketing Experiment - You Can Write A Book in 140 Characters!

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Never seen before Twitter experiment ...

I have published 5 chapters of my new book on twitter, in the search for a publisher. This presentation explains my experiences and learnings.

‘’you can write a book in 140 characters’’
© Kurt Frenier, 2009


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Published in: Business, Technology

Kurt Frenier - Twitter Marketing Experiment - You Can Write A Book in 140 Characters!

  1. 1. FIRST EVER AUTHOR’S TWITTER EXPERIMENT © Kurt Frenier ‘’ you can write a book in 140 characters’’ © Kurt Frenier, 2009
  2. 2. ME Father Author Director Marketer Kurt Frenier , 2009
  3. 3. I WRITE CHILDREN’S BOOKS IN DUTCH Kurt Frenier , 2009 Translated The Enchanted Tree House MY PUBLISHER IN HOLLAND Translated The Youngest Spy In The World
  4. 4. FOR THE FIRST TIME I WROTE AN ENGLISH BOOK Apologies for the non-creative non-representative train. Bookcover does not exist yet. Kurt Frenier , 2009 http:// blog.hotelclub.com / wp-content /uploads/2009/02/toy-train-2.jpg The StudyTrain by Kurt Frenier
  5. 5. 100 s of publishing houses 1000 s of writers, competing, every day 1.5 mm+ (English) literary agents Kurt Frenier , 2009
  6. 6. HOW TO GET A PUBLISHER? Kurt Frenier , 2009
  7. 7. PRACTISE WHAT YOU PREACH Oh yeah, I am Marketing Director at Pepsi I DECIDED TO USE THE POWER OF TWITTER
  8. 8. THE TWITTER EXPERIMENT I decided to Tweet The First 5 Chapters in my case : publishers, literary agents, editors, writers, and the like read: 24/7 GOLDEN RULE 1 STAY ON THE PUBLIC TIMELINE GOLDEN RULE 2 SELECT THE RELEVANT FRIENDS
  9. 9. THE TWITTER EXPERIMENT I decided to Tweet The First 5 Chapters FACTOID First 5 chapters 41 pages 9.767 words 52.575 characters (including spaces) THAT IS About 400 tweets About 20 days MY UPFRONT ESTIMATES my new book THE STUDYTRAIN Kurt Frenier , 2009
  10. 10. THE TWITTER EXPERIMENT I decided to Tweet The First 5 Chapters FACTOID Start 04 Sept 2009 <ul><li>informed my network </li></ul><ul><li>on LinkedIn & Plaxo </li></ul>my new book THE STUDYTRAIN Kurt Frenier , 2009
  11. 11. Tweets 1 read from bottom to top ! I announced my intention book intro Kurt Frenier , 2009
  12. 12. Tweets 2 read from bottom to top ! I made sure I covered my ownership Kurt Frenier , 2009
  13. 13. Tweets 3 read from bottom to top ! Kurt Frenier , 2009 I tweeted in batches About 3 to 4 times a day; 10-odd tweets I consistently repeated my announcement before every batch
  14. 14. Tweets 4 read from bottom to top ! Kurt Frenier , 2009 At first, it was difficult to guess how much is 150 characters I soon figured out it is somewhere between 23 and 28 words
  15. 15. Tweets 5 ‘’ and so I kept going’’ Kurt Frenier , 2009
  16. 16. Oh yeah … I sent some of my key followers a direct message Kurt Frenier , 2009
  17. 17. Oh yeah … I put the full text that I’d tweeted so far on twitwall Kurt Frenier , 2009 And I scheduled automatic RT’s to my twitwall !
  18. 18. Oh yeah … I discovered the imperfection of twitwall Kurt Frenier , 2009 There is a limit on how much text you can actually put in
  19. 19. Then ‘’the magic of networking scale’’ (© Kurt Frenier) kicked in Number of followers day 1 day 2 day 3 day 4 day 5 day 6 day 7 day 8 day 9 My motivation 5 followers 250+ followers Tweets My group of followers grew exponentially Kurt Frenier , 2009 Once you cross ‘ ’the magic networking mark ’’ (© Kurt Frenier), then rapid expansion of your network happens
  20. 20. Tweets So, m group of followers grew exponentially Kurt Frenier , 2009
  21. 21. Tweets I tweeted away, a rato of 20-odd tweets a day Kurt Frenier , 2009
  22. 22. Oh yeah … After a week, I crowned myself … to create buzz The next Harry Potter: &quot;TheStudyTrain, Reunion of The Untouchables&quot;, tweeted in parts. Am looking 4 publisher! http:// bit.ly /f4tEX Kurt Frenier , 2009
  23. 23. Oh yeah … I added a call-to-action WHO wants to  # publish  my book?? You can read an extract on  http:// bit.ly /1jHp8  -Help me find that  # publisher : RT me ! @ kurtfrenier . THANKS! Kurt Frenier , 2009
  24. 24. THE TWITTER EXPERIMENT I was done in 9 days! Kurt Frenier , 2009 FACTOID First 5 chapters 41 pages 9.767 words 52.575 characters (including spaces) REALIZED 600 tweets in 9 days P E R F O R M A N C E
  25. 25. THIS IS WHAT HAPPENED critique Kurt Frenier , 2009
  26. 26. THIS IS WHAT HAPPENED encouragements Kurt Frenier , 2009
  27. 27. THIS IS WHAT HAPPENED cont’d Kurt Frenier , 2009 The only meaningful measure How many people follow YOU The only meaningful measure How active are you?
  28. 28. CONCLUSIONS ‘’ you can write a book in 140 characters’’ © Kurt Frenier, 2009 Kurt Frenier , 2009
  29. 29. CONCLUSIONS <ul><li>(I know that) playing with Twitter is fun </li></ul><ul><li>(I know that) Twitter adds value </li></ul><ul><li>( know that) it’s hard to jump out, so… </li></ul><ul><li>(I know that) your tweets need to catch the attention; be unorthodox </li></ul><ul><li>(I suggest to) find ways to stay on the public timeline </li></ul><ul><li>(I suggest to) use Twitter tools & applications, like twitwall </li></ul><ul><li>(I suggest to ) add smart … and make people FOLLOW YOU </li></ul>Kurt Frenier , 2009
  30. 30. CONCLUSIONS <ul><li>Net Net, I didn’t find that publisher… </li></ul><ul><ul><li>… but I’m still hopeful </li></ul></ul><ul><ul><li>… and I had FUN ;-) </li></ul></ul><ul><li>anybody out there? contact me on [email_address] </li></ul>Kurt Frenier , 2009
  31. 31. FOLLOW ME ON TWITTER http:// twitter.com /kurtfrenier
  32. 32. ADD ME AS A FACEBOOK FRIEND http:// www.facebook.com /kurt.frenier

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