Tasa Midwinter January 2010


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Tasa Midwinter January 2010

  1. 1. Effective Communications:Are you using today’s technology?<br />Lu Stephens, Ph. D., Associate Professor<br />Kay Abernathy, Ed.D., Associate Professor<br />Cindy Cummings, M.S., Visiting Clinical Professor<br />Lamar University<br />
  2. 2. Wordle for Web 2.0 Resources<br />http://www.wordle.net/show/wrdl/1577597/Web_2.0<br />
  3. 3. Web 1.0<br />1999: Contributing information and content online required a specialized skill set.  <br /> HTML<br /> Web page editor<br /> FTP<br /> Server-based<br />
  4. 4. Web 2.0 Resources<br />2007: Same skills are no longer necessary.<br />Everyone can contribute content .<br />Everyone can participate.<br />The tools of Web 2.0 (sometimes referred as the Read/Write Web) make all this possible.  <br />
  5. 5. What are Web 2.0 Resources?<br />Communication tools include, but are not limited to:<br />Blogs<br />Wikis<br />Social Bookmarking sites such as del.icio.us and Furl<br />Flickr<br />Podcasting<br />Slideshare<br />YouTube<br />RSS and Aggregators such as Bloglines.com or Google Reader<br />
  6. 6. Value of Collective Knowledge<br /> Web 2.0/2007 Tools:<br /> Promote social networking.<br /> Relative easy to acquire.<br /> Relatively easy to use.<br /> Promote individual contribution of content and conversation to a larger social network.<br />
  7. 7. Connecting People<br /> Power of these tools: <br />Ability to connect people to people.  <br />Opportunity to benefit from the knowledge of everyone.<br />
  8. 8. Networking<br />Web 2.0 is one big network, with the capability to link to people, conversation and content in a constant evolving mix.  <br />In 2007 its about networking, its about the connections.<br />Web 2.0 is basically an enormous learning and sharing network, where the tools enable individual contribution.  All of us are smarter than one of us.<br />
  9. 9. Connections Fuel Learning<br />Daily exposure to ideas and innovations not possible even three years ago. <br />Ideas can challenge personal understanding, and promote individual learning by increasing the depth and breadth of personal knowledge. <br />
  10. 10. Wikis<br /> Participants benefit from the collective intelligence of its many contributors .<br />
  11. 11. Incredible Connections<br />50% of all blogs on the Internet are authored by teen agers.<br />96% of all students engage in social networking.<br />57% of teen agers create online content.<br />50% of 9 to 17 year olds visit web sites they see on TV even if they continue to watch.<br />76% of teens favor user generated video clip and content.<br /> --Grunwald Associates Study March 2008<br /> --Pew Internet and American Life Project November 2005.<br /> --Cable and Telecommunications for Marketing February 2008.<br />
  12. 12. It’s what the world is doing…<br />“…with media use so ubiquitous it was time to stop arguing over whether it was good or bad and accept it as part of children’s environment like the air they breath, the water they drink, and the food they eat.”<br /> Dr. Michael Rich, Children’s Hospital Boston, Center on Media and Child Health, January 2010.<br />