Connected educator month information for organizations


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Connected educator month information for organizations

  1. 1.     Connected  Educator  Month     Information  for  Potential     Participating  Organizations      One  page  overview                     2  Starter  Ideas  for  Special  Events  &  Activities         3  Final  Forum  Topics                   6  Broader  Set  of  Topics                 8  Programming  Outline                                              11          
  2. 2. Connected Educator Month! Network!to!Learn,!Collaborate!to!Innovate! !Online(communities(and(learning(networks(are(helping(hundreds(of(thousands(of(educators(learn,(reducing(isolation(and(providing(“justJinJtime”(access(to(knowledge(and(opportunities(for(collaboration.(However,(many(educators(are(not(yet(participating,(and(others(aren’t(realizing(the(full(benefit.(In(many(cases,(schools,(districts,(and(states(also(are(not(recognizing(and(rewarding(this(essential(professional(learning.(For(these(reasons,(the(U.S.(Department(of(Education’s(Connected(Educators(initiative(is(launching(Connected(Educator(Month(in(August(2012.(Throughout(August,(there(will(be(coordinated(opportunities(to(participate(in(events(and(activities(in(dozens(of(online(locations(to(develop(skills(and(enhance(one’s(personal(learning(network.((GettingStarted(An(intensive,(twoJday,(online(conference(on(transforming(teaching(and(learning—featuring(U.S.(Department(of(Education(senior(officials(and(education(thought(leaders—will(kick(off(the(month.(Plans(are(underway(for(opportunities(such(as(the(following:( • MonthJlong(forums(regarding(key(topics,(such(as(personalizing(learning(and(the(future(of(the( teaching(profession,(which(will(be(moderated(by(noted(education(leaders(and(include(online( discussions,(interviews,(webinars,(chats(and(more! • Guided(tours(and(realJtime(community(open(houses,(which(will(connect(educators(with( communities,(answering(questions(such(as:(Who(can(help(me(solve(challenges(I’m(facing(in(my( classroom,(and(how(do(I(best(connect(with(them?(How(can(I(work(to(advance(my(profession?( • Contests(for(addressing(community(challenges,(developing(innovative(ideas,(and(creating( compelling(video(demonstrations( • Inauguration(of(a(new(series(of(open(badges(for(connected(educators(as(well(as(online(communities(All(events(and(activities(will(be(archived(and(synthesized(into(multimedia(“proceedings”(that(will(serve(as(a(permanent(resource(to(educators(and(community(sponsors.((InvitationtoParticipate(We(welcome(any(organization(that(supports(educators(learning(online(through(communities(of(practice(and(social(networks(to(develop,(host,(and(run(events(and(activities;(to(publish(content;(and(to(help(promote(the(month.(Participating(is(as(simple(as(publishing(the(details(of(your(event(on(the(Connected(Educators(Month(calendar.(We(will(provide(a(starter(kit(to(help(you(plan,(and(we(will(provide(you(with(a(badge(to(put(on(your(site.(We(also(will(be(available(to(assist(you(in(finding(other(participating(organizations(with(which(to(collaborate(or(that(might(provide(resources(you(need,(and(we(will(actively(promote(new(participating(organization(events(and(activities(every(day.(We(welcome(your(ideas(about(additional(ways(you(might(participate(and(about(the(month(as(a(whole.For$more$information,$visit$$or$contact$Darren$Cambridge$at$$or$+1>202>270>5224.Connected(Educators(is(funded(by(the(U.S.(Department(of(Education(Office(of(Educational(Technology(and(led(by(American(Institutes(for(Research(in(partnership(with(the(Consortium(on(School(Networking,(Forum(One(Communications,(the(Friday(Institute(for(Educational(Innovation(at(North(Carolina(State(University,(Grunwald(Associates(LLC,(and(the(State(Educational(Technology(Directors(Association.(
  3. 3.     Connected  Educator  Month   Starter  Ideas  for  Participating  Organization  Special  Events  &  Activities  Event  Types/Formats   • Webinars   • Forums  (asynchronous,  bulletin-­‐board  based  discussions,  ideally  including  other   elements  like  those  below  as  well—a  diversity  of  elements  provides  more   opportunities  for  participation,  keeps  things  lively;  private  groups  can  run  forums   privately  and  then  publicly  report  out  the  results)   • Blog  serials  or  series   • Twitter  hashtag  chats  (of  varying  lengths,  all  CEM-­‐related  hashtags  starting  with   #cem12))   • Guided  tours  (self-­‐directed  &  annotated,  using  Mighty  Bell  [our  choice  for  the  event   for  guided  tours]  or  another  platform;  a  tour  of  your  own  community,  or  across   communities)   • Open  houses  (an  open  exploration  of  your  community  with  a  chat-­‐based   backchannel  so  explorers  can  ask  questions,  make  comments,  and  get  responses  in   real  time  from  you  or  community  members  as  they  explore—we’ll  be  providing   platforms  for  this;  private  groups  can  do  this  in  demo  mode  using  a  platform  like   WebEx)   • Exhibits  (collections  of  [or  links  to]  content  or  objects  around  a  topic  or  theme,   ideally  with  options  for  others  to  participate,  e.g.  by  adding  content/objects  to  the   collection  or  participating  in  related  discussions  associated  with  the  exhibit)   • Launches  (a  great  time  to  launch  a  new  community,  redesign  or  add  features  to  an   existing  one;  let  us  know  what  you’re  launching  in  August,  and  we’ll  promote  it)   • Online  classes  or  courses  (related  to  online  communities  or  networks)   • Wikis,  databases  or  directories  (these  generally  need  to  be  well-­‐seeded  to  be   effective,  with  a  strong  group  of  core  contributors)   • Collaborative  projects    (international  projects  could  be  particularly  compelling)   • (Social)  games  about  or  related  to  education  or  communities/networks  (if  you  already   have  them;  if  not,  there  are  a  number  of  platforms  now  for  creating  simple  games,   e.g.  YoYo  Games  Gamemaker,  Review  Game  Zone  [education-­‐specific],  Scratch   [education-­‐oriented],  Game  Salad  [Mac  &  mobile],  Corona  [mobile],  etc.)   1   CEM  –  Starter  Ideas  for  Participating  Organization  Special  Events  &  Activities    
  4. 4. • Contests  (we  plan  to  be  running  three,  but  there’s  always  room  for  more;  we’re  also   interested  in  [and  will  provide  appropriate  recognition  to]  prize  providers  for  the   contests  we’re  running)   • Polls  &  surveys,  other  research  (with  results  that  are  publicly  reported  out)   • Regional  and  local  face-­‐to-­‐face  events  (reporting  the  results  back  out  online;  we’re   working  on  a  starter  kit  for  these  that  we’ll  be  distributing  soon)   • Blended  events  (including  those  that  leverage  mobile/geo-­‐networking  technologies)   • Badges  (we’ll  be  providing  a  basic  level  “Connected  Educator”  badge,  but  welcome   others  [existing,  created  for,  or  launched  during  the  event],  which  we’ll  be  including   in  a  badge  exhibit.   • Videos  (we  may  develop  a  video  for  the  event,  and  there  will  be  a  video-­‐based   contest  about  personal  learning  networks,  but  we  welcome  others,  especially  videos   that  show  the  impact  of  communities  and  networks  through  the  stories  of  front-­‐line   educators)   • Viral  objects  &  interactives  (small,  simple  games,  quizzes,  puzzles,   community/network  humor,  animations,  serials,  maps,  visualizations,  infographics,   etc.)   • Others?   Consider  collaborating  with  other  organizations—it  should  reduce  the   creation/development  burden  on  you,  help  insure  a  wider  audience,  and  make  your  event   easier  for  us  to  promote.    Since  one  of  the  goals  of  the  month  is  to  help  facilitate  a  more   connected  community  of  communities,  we’re  going  to  be  inclined  to  give  collaborations   particularly  heavy  promotion,  and  we  stand  ready  to  help  any  group  find  collaborators.     At  the  same  time,  we  understand  collaborations  have  unique  pitfalls,  especially  on  short   timelines,  so  we  don’t  want  to  force  this  on  anyone  for  its  own  sake,  and  will  give  plenty  of   promotion  to  solo  events  as  well.       2   CEM  –  Starter  Ideas  for  Participating  Organization  Special  Events  &  Activities    
  5. 5. Event  Topics/Content  Some  ideas  for  content  coverage  in  any  of  the  formats  above…   • General  education  topics  in  a  community  or  network  context  (providing  online,   informal  means  for  educators  to  learn  and  create  knowledge  about  topics  such  as   these):   o Accountability   o Leadership   o Assessment   o Learning  Analytics     o College  and  Career   o Mobile   Readiness   o Online  Education   o Common  Core  State   o Open  Educational   Standards   Resources     o Data   o Personalization   o Digital  Divide(s)   o Professional  Development   o Digital  Transformation   o School  to  Work   o Dissemination,  Fidelity   o Special  Needs   o Dropout  Prevention  and   o Teacher  Evaluation   Recovery   (especially  in  relationship   o Facilities   to  professional   o Flipped  Classroom     development  and  teacher   o Funding   leadership)     o Games   o Teacher  Leadership   o Higher  Order  Skills  and   o Teacher  Retention  &   Learning   Support   o Home  to  School  (e.g.  BYOD,   o Twenty-­‐first  Century  Skills   parental  involvement)   o Universal  Design  for   o International   Learning       Note:  some  of  these  topics  are  potentially  going  to  be  covered  in  CEM’s  broader   forums—that’s  OK.    We’re  not  going  to  do  all  the  potential  forum  topics,  and  even   in  the  case  of  the  forum  topics  that  get  chosen,  we  certainly  hope  that  others  will   host  related  events  focused  on  specific  sub-­‐topics  (the  forums  are  broad  in   coverage),  promotion  of  which  we’ll  do  both  from  within  the  forums  and  at  large.         We  particularly  want  to  encourage  events  focused  on  these  topics  from  the   perspective  of  a  specific  education  groups—e.g.  history  teachers,  school  counselors,   district  professional  development  directors—since  one  of  the  programmatic  goals   of  CEM  is  to  be  able  to  say  to  every  group  of  educators  “we  have  something  for   3   CEM  –  Starter  Ideas  for  Participating  Organization  Special  Events  &  Activities    
  6. 6. educators  just  like  you,”  to  help  facilitate  their  connection  to  online  communities   and  networks.     • Community/network-­‐specific  topics  in  an  educational  context   o Architecture  &Building  (e.g.   o Innovation(s)   steps  to  create  a  new   o International   community)   o Management  &Moderation   o Communities  for  educators   (e.g.  top-­‐down  vs.  bottom   with  a  particular   up)   specialization  (e.g.  “Online   o Metrics  &  Evaluation   Communities  for/and   o Mobile  (some  overlap  with   History   geo-­‐networking)   Educators/Education”)   o Online  vs./and  Face-­‐to-­‐Face   o Communities  vs./and   o New  vs./and  Experienced   Networks   Users   o Consumer  vs./and   o Participation   Education-­‐Specific   o Personal  vs./and   o Collaboration  &  Curation   Professional   o Constellations  vs./and  Sites   o Public  vs./and  Private   o Dissemination  &  Diversity   o Recruitment   (Connected  Communities)   o Recognition  and  support   o Educator  Differences   for  participants  (e.g.,   (communities  for  educators   providing  time  during  the   vs.  other  groups)   school  day,  offering  CEUs)   o Efficiency  &  Organization   o Roles   (keeping  communities   o Scalability   usable  as  they  grow)   o Social  Games   o Features  (key  features,   o Social  Objects   order  to  add,  etc.)   o Social  Media  Strategy   o Getting  Started   o Sustainability   o Geo-­‐Networking   o Technologies  (which  ones   o Harmony  vs./and  Debate   to  use)   o Horizontal  vs./and  Vertical   o Time   o Trust  A  key  to  success  for  these  types  of  events  will  be  to  position  them  so  that  their  content  is  of  interest  to  both  education/community  leaders  AND  front-­‐line  practitioners,  who  may  not  be  as  invested  in  communities  or  networks.    See  “Possible  Forum  Topics”  for  examples  of  this.     4   CEM  –  Starter  Ideas  for  Participating  Organization  Special  Events  &  Activities    
  7. 7.   Connected  Educator  Month   Final  Forum  Topics  Forums  will  be  primarily  asynchronous  and  discussion  board-­‐based,  but  will  also  open  and  close  with  real-­‐time  events  as  well  as  have  other  elements  determined  by  the  forum  moderators,  who  include  Sheryl  Nussbaum-­‐Beach,  Steve  Hargadon,  and  Darren  Cambridge.  • Professional  Learning  in  the  Learning  Profession   Right  Now:  What  and  where  are  the  best  (social)  opportunities  for  educators  to  work  on   and  learn  for  their  practice  in  the  coming  year?  What  steps  should  every  educator   consider  taking  to  become  more  connected,  and  what  are  the  key  resources  that  can   help?   The  Big  Picture:  In  what  kinds  of  learning  do  teachers  (and  other  educators)  need  to  be   engaged  in  the  21st  century,  and  how  will  technology  help?  What  are  the  key   methodological  and  content  trends  in  the  classroom  (e.g.,  flipped  classrooms,  core   standards)  with  which  technology  (in  general)  and  communities  or  networks   (specifically)  can  impact  and  help?    • It’s  Personal   Right  Now:  What  practical  steps  can  educators  take  to  personalize  learning  for  their   students  in  2012–13,  and  how  can  technology  facilitate  this?   The  Big  Picture:  How  close  are  we  to  being  able  to  realize  the  dream  of  personalized,   differentiated,  passion-­‐based  learning  for  educators  and  students,  and  what  still  has  to   happen  to  make  this  fully  real?    • Beyond  Top-­‐Down   Right  Now:  What  are  the  ways  educators  can  use  networks  and  online  communities  to   effect  change  in  their  school,  their  district,  and  their  profession  in  the  coming  school   year  and  beyond?   The  Big  Picture:  How  can  grassroots  networks  and  distributed  leadership  shape  the   future  of  education?  How  can  decision  makers  at  all  levels  be  informed  by  and  be   responsive  to  expertise  these  networks  enact?        
  8. 8.  • Knocking  On  the  Door   Right  Now:  How  can  educators  best  take  advantage  of  big  technological  trends  such  as   mobile  and  gaming  in  their  classrooms  this  year?   The  Big  Picture:  What  innovations  and  technologies  being  explored  and  leveraged   outside  education  today  have  the  greatest  potential  to  be  repurposed  or  extended  to   create  educational  value?  • The  First  Six  Weeks   Right  Now:  What  are  the  key  to-­‐dos  to  get  2012–13  off  to  a  great  start  in  the  classroom,   and  how  can  educators  stay  on  top  of  and  successfully  manage  all  the  competing   demands  involved?  How  can  teachers  use  online  communities  and  networks  to  help   with  this  most  critical  period  of  the  new  school  year  we’re  all  planning  for?   The  Big  Picture:  What  should  communities  and  networks  themselves  be  doing  during   this  period?  How  can  communities  and  networks  best  adapt  to  changing  needs  of   educators  throughout  the  year?          
  9. 9.   Connected  Educator  Month   Broader  Set  of  Topics  • Professional  Learning  in  the  Learning  Profession   Right  Now:  What  and  where  are  the  best  (social)  opportunities  for  educators  to  work  on   and  learn  for  their  practice  in  the  coming  year?   The  Big  Picture:  In  what  kinds  of  learning  do  teachers  (and  other  educators)  need  to  be   engaged  in  the  21st  century,  and  how  will  technology  help?  What  are  the  key   methodological  and  content  trends  in  the  classroom  (e.g.,  flipped  classrooms,  core   standards)  with  which  technology  (in  general)  and  communities  or  networks   (specifically)  can  impact  and  help?    • It’s  Personal   Right  Now:  What  practical  steps  can  educators  take  to  personalize  learning  for  their   students  in  2012–13,  and  how  can  technology  facilitate  this?   The  Big  Picture:  How  close  are  we  to  being  able  to  realize  the  dream  of  personalized,   differentiated,  passion-­‐based  learning  for  educators  and  students,  and  what  still  has  to   happen  to  make  this  fully  real?    • Online  Education   Right  Now:  What  are  the  key  trends  in  online  education,  and  what  can  educators  look  to   do  now,  regardless  of  their  school’s  infrastructure  or  the  installed  base  of  the   communities  they  serve?  How  can  teachers  better  overcome  the  technology  limitations   they  still  face—their  own,  their  schools’,  and  their  communities’—to  better  realize  the   promise  of  online  education?   The  Big  Picture:  How  much—and  what  aspects—of  students’  education  can  and  should   be  taking  place  online  today  instead  of  or  in  addition  to  taking  place  in  the  classroom?   How  can  we  make  decisions  about  online  education  grounded  in  evidence  of  impact?    • Beyond  Top-­‐Down   Right  Now:  What  are  the  ways  educators  can  use  networks  and  online  communities  to   effect  change  in  their  school,  their  district,  and  their  profession  in  the  coming  school   year  and  beyond?  
  10. 10. The  Big  Picture:  How  can  grassroots  networks  and  distributed  leadership  shape  the   future  of  education?  How  can  decision  makers  at  all  levels  be  informed  by  and  be   responsive  to  expertise  these  networks  enact?    • Ships  In  the  Night   Right  Now:  What  can  educators  do  as  individuals  and  groups  to  help  create  a  more   thoroughly  connected  profession?   The  Big  Picture:  How  can  technology  help  break  down  silos  in  education  and  better   ensure  information  gets  where  it  needs  to  go  and  exchanges  that  need  to  take  place   actually  happen?  What  groups  in  education  need  to  be  talking  more  to  each  other  than   they  do  today?  • Giving  Credit  Where  Credit  Is  Due   Right  Now:  What  can  educators  do  themselves  to  get  more  support  and  recognition?   The  Big  Picture:  How  should  educators’  investment  in  learning  to  improve  their   performance  and  enrich  the  profession  be  supported,  incentivized,  documented,  and   recognized?  What  schools  and  districts  are  providing  model  levels  of  support,  and  how   can  their  approaches  be  better  disseminated  and  applied?  What  does  the  future  hold  for   current  informal  recognition  systems  like  badges?  • Harnessing  the  Data   Right  Now:  How  can  educators  take  better  advantage  of  the  vast  volumes  of  student   data  being  generated  today  and  share  what  they  are  learning?  How  can  educators   better  find  what  they  need  and  find  what  is  really  working?     The  Big  Picture:  What  can  we  learn  about  professional  learning  and  practice  from  the   volume  of  online  learning  activities  in  which  students  and  educators  are  engaged?  How   will  the  Big  Data  movement  play  out  in  education,  and  what  does  the  future  of  data   analytics  hold?  • Open  for  Learning   Right  Now:  How  can  teachers  find  and  evaluate  the  quality  of  open  education  resources   appropriate  to  their  students?  What  are  the  top  open  resources  every  teacher  should   know  about  and  consider  using?     The  Big  Picture:  How  are  open  education  resources  being  used  today,  and  what  does  the   future  hold?  How  can  and  should  educators  be  participating  in  this  movement?  How  can   the  profession  best  deal  with  copyright  and  other  intellectual  property  issues  regarding   what  gets  created  and  used?  
  11. 11. • By  All  Means  Necessary   Right  Now:  Where  can  teachers  find  the  best  examples  of  blended  learning,  and  how  can   these  examples  be  adapted  for  reuse  this  year?     The  Big  Picture:  What  is  the  right  mix  of  online  and  face-­‐to-­‐face  social  learning   approaches  to  help  educators  improve  their  performance  and  enhance  their  profession?   How  can  educators  better  get  the  best  of  both  worlds?    • The  Sun  Never  Goes  Down   Right  Now:  What  does  it  mean  to  have  an  international  practice  here  at  home,  in  the   day-­‐to-­‐day  teaching  and  learning  in  U.S.  classrooms?   The  Big  Picture:  How  are  educators  beyond  the  United  States  learning  online?  How  can   we  learn  from  their  examples,  and  what  opportunities  for  collaboration  exist?    • Knocking  On  the  Door   Right  Now:  How  can  educators  best  take  advantage  of  big  technological  trends  such  as   mobile  and  gaming  in  their  classrooms  this  year?   The  Big  Picture:  What  innovations  and  technologies  being  explored  and  leveraged   outside  education  today  have  the  greatest  potential  to  be  repurposed  or  extended  to   create  educational  value?  • Getting  More  Connected   Right  Now:  What  steps  should  every  educator  consider  taking  to  become  more   connected,  and  what  are  the  key  resources  that  can  help?     The  Big  Picture:  What  does  it  mean  to  be  a  connected  educator  today?  What’s  it  going  to   take  for  all  educators  to  become  connected?  What  are  the  barriers,  and  how  can  we   knock  them  down?  • The  First  Six  Weeks   Right  Now:  What  are  the  key  to-­‐dos  to  get  2012–13  off  to  a  great  start  in  the  classroom,   and  how  can  educators  stay  on  top  of  and  successfully  manage  all  the  competing   demands  involved?  How  can  teachers  use  online  communities  and  networks  to  help   with  this  most  critical  period  of  the  new  school  year  we’re  all  planning  for?   The  Big  Picture:  What  should  communities  and  networks  themselves  be  doing  during   this  period?  How  can  communities  and  networks  best  adapt  to  changing  needs  of   educators  throughout  the  year?      
  12. 12.     Connected  Educator  Month     Programming  Outline    Because  of  the  online,  often  experimental,  and  community-­‐based  nature  of  this  event  (i.e.,  one  in  which  the  broader  community  will  have  significant  input  into  event  activities),  planned  programming  will  evolve  before  and  even  during  the  event  itself.    A  48  Hour  Kick-­‐Off  Event   • To  be  held  August  1–2   • Primarily,  but  not  exclusively,  synchronous  subevents  in  time  slots  that  are   U.S.timezonefriendly    Thematically,a  microcosm  of  the  month  as  a  whole,  though  some  activities   will  occur  only  during  the  kick-­‐off,  and  some  will  occur  only  at  other   timesduring  the  month   • Featuring  senior  U.S.  Department  of  Education  officials  and  20–25  guest  speakers   and  panelists  from  around  the  world   • Broad  topic:“Connected  Education:  Transforming  Teaching  and  Learning”   • Moderated  by  Steve  Hargadon  of  Classroom  2.0,  loosely  affiliated  with  the  Learning   2.0  conference  taking  place  later  in  the  month  Five  Month-­‐Long  Forums   • Each  forum  kicks  off  with  a  synchronous  event.    A  variety  of  platforms  will  be  used  (WebEx,  Adobe  Connect,  Blackboard   Collaborate,  Google+  Hangouts,  Twitter).  The  choices  for  each  forum  will   depend  on  the  topics  and  moderators.Forum  length  also  may  depend  on   these  factors.   • An  asynchronous  discussion  follows  for  the  course  of  the  month.    The  discussion  is  supported  and  stimulated  by  a  community-­‐generated   collection  of  links  and  readings;  interviews;  polls;  content  cocreation  and   remixing  applications;  and  other  materials  and  activities,  as  determined  by   topic  andmoderator(s).    Each  forum  also  will  have  its  own  hashtag  for  use  throughout  the  month,   both  within  the  forum  and  withparticipating  organizations  hosting  activities   on  the  same  themes.   1   Connected  Educator  Month  –  Programming  Outline    
  13. 13. • Each  forum  ends  with  a  synchronous  event  to  generate  takeaways,  lessons,  and   action  items.   • Each  forum’s  discussion  and  activities  will  be  seeded  by  a  prerecruited  core  group   or  panel  consisting  of  education  celebrities  and  front-­‐line  practitioners,  with  the   support  of  a  paid,  experienced  online  community  moderator,  though  discussion  will   be  open  to  all.   • Forum  topics  will  be  chosen  in  June  and  July  via  a  combination  of  the  following:    Discussions  with  proposed  moderators    Discussions  in  planning  calls  and  webinars  with  event  participating   organizations    Online  polling  of  the  broader  community  on  the  Connected  Educator  Month   pageor  via  discussion  thread  on  the  Connected  Educator  Month  page  or   Education  Community  Manager’s  Network   • We  will  present  a  list  of  potential  topic  choices  to  all  moderators,  participating   organizations,  and  the  broader  community  to  kick  off  and  help  guide  this     decision-­‐making  process;  but  we  will  be  clearly  open  to  other  suggestions.      At  least  one  additional  topic  may  be  chosen  as  an  outgrowth  of  the  online   conference  kick-­‐off  event  for  the  month.   • Forum  topics  are  available  in  a  separate  document.  An  Event  Calendar,  Hashtag,  and  Heat  Map  of  Activity   • A  Connected  Educator  Month  calendar  will  be  launched  when  the  event  is   announced.  Anyone  can  submit  events  for  inclusion  now  using  the  form  on  the   Connected  Educator  Month  webpage.      All  prospective  participating  organizations  and  communities  in  the     directory  will  be  contacted  directly  about  adding  to  the  calendar.      Bimonthly  planning  calls  or  webinars  (open  to  all  participating   organizations),  a  participating  organization  support  kit,  and  direct     support  for  high-­‐intensity  participating  organizations  also  will  help     drive  calendar  content.   • We  will  categorize  events  in  several  facets,  enabling  educators  to  find  events  most   relevant  to  them.     • The  calendar  will  be  used  to  select  events  to  promote  through  Connected  Educators;   daily  editions  of  its  newsletter;  and  its  LinkedIn,  Facebook,  and  Twitter  satellites   and  outposts.   • The  calendar  uses  the  SCHED  service,  embedded  within   Participants  also  will  be  able  to  access  the  calendar  via  the  free  SCHED  mobile  app.     2   Connected  Educator  Month—Programming  Outline    
  14. 14. • A  #ce12  hashtag  for  discussion  of  Connected  Educator  Month  will  be  promoted   throughout  the  run-­‐up  to  the  event,  beginning  with  the  event  announcement  (other   hashtags  related  to  Connected  Educator  Month  also  will  start  with  #cem12).   • For  the  month  itself,  the  calendar  will  be  complemented  by  a  map  that  helps   participants  see  where  the  action  is  and  find  events  particularly  well  suited  to     their  needs.      Robust  Promotion  Through  Connected  Educators  and  Other  Means   • Pre-­‐event  promotion  at  selected  real-­‐world  events  (International  Society  for   Technology  in  Education,  National  Education  Association,  Learning  Forward)   • Pre-­‐event  and  in-­‐event  promotion  via  general  and  educational  press    With  the  assistance  of  a  public  relations  firm,  which  will  also  help  with     real-­‐world  event  promotion   • High-­‐frequency  promotion  through  Connected  Educators    A  dedicated  Connected  Educator  Month  page,  launched  in  conjunction  with   the  May  event  announcement;  dedicated  regions  of  Connected  Educators   home  page  to  follow    Additional  issues  of  the  site  newsletter  each  week  during  the  event    Daily  in-­‐event  promotion  changes  on  the  site  (including  a  Community  of  the   Day  and  selected  day’s  events)    Significant  increases  in  frequency  of  promotion  in  LinkedIn  group,  Facebook   group,  and  #edcocp   • Increased  promotion  through  broader  social  media    Promotional  video  posted  to  YouTube    Expansion  of  LinkedIn  outposts    Significantly  more  frequent  promotions  to  outposts    Substantial  increase  in  tweets  to  hashtags  not  specific  to  the  project    Cultivation  of  10–20  key  educational  bloggers;  concerted  efforts  to  place   multiple  stories  with  each    Promotion  via  Connected  Educator  Month  participating  organizations,   including  efforts  to  get  Connected  Educator  Month  participating   organizations  to  promote  each  others’  events,  in  addition  to  their  own  and   Connected  Educator  Month  generally   o Modeling  connected  communities  in  the  process    Placement  of  Facebook  and/or  Google  ads   • Special  efforts  to  gain  promotion  at  the  state  and  district  levels    State-­‐level  promotion  via  State  Educational  Technology  Directors  Association   3   Connected  Educator  Month—Programming  Outline    
  15. 15.  District-­‐level  promotion  via  Consortium  for  School  Networking    Kit  to  be  developed  to  support  and  encourage  regional  and  local  face-­‐to-­‐face   events  as  part  of  the  month  Connected  Educator  and  Connected  Community  Badges,    Starter  Kit  and  Help  Desk,  Book  Club   • Connected  Educator  Badges    Criteria  to  be  determined  in  consultation  with  forum  moderators  and   relevant  members  of  the  MacArthur/Mozilla  Open  Badge  community      Visual  design  by  American  Institutes  for  Research,  published  to  Open  Badges   Infrastructure  via  P2PU  and  other  means      Complemented  by  the  following:   o A  badge  collection—a  side-­‐by-­‐side  list  and  description  of  other  badges   available  to  educators  that  can  be  used  to  further  demonstrate  that   one  is  a  connected  educator  (e.g.,  via  National  Science  Teachers   Association,  edWeb,  Powerful  Learning  Practice,  P2PU)  with   associated  links;any  participating  organizationor  community  can   submit  a  badge  for  inclusion   o A  seeded  and  open  discussion  of  potential  additional  connected   educator  badges  and  levels,  which  could  lead  to  the  creation  of   additional  badges  and  levels,  either  by  the  project  or  by  participating   organizations   • Connected  Community  Badge    Awarded  by  the  Connected  Educators  project    Criteria  will  be  determined  in  collaboration  with  Connected  Educators   Technical  Working  Group  members,  community  leaders,  and  relevant   members  of  the  MacArthur/Mozilla  Open  Badge  community      Criteria  may  include  some  of  the  following:   o Substantial,  robust  public  communities   o Programs  to  move  private  community  learnings  into  the  public  sphere   o Robust  sharing  functionality,  incentives  for  sharing,  use  of  sharing   metrics   o Robust  social  media  strategy   o Permanent  home  page  links  to  other  communities  (e.g.,  blogrolls)   o Frequent  promotion  of  events  or  content  on  other  communities  via   the  home  page  and/or  newsletters   o Frequent  referencing  (and  linking  out)  to  content  in  other   communities  through  site’s  own  content   4   Connected  Educator  Month—Programming  Outline    
  16. 16. o Including  other  communities’  content  in  site  search  results   o Syndicating  content  and/or  services  to  other  communities   o Integrating  participating  organizations  content  and/or  services   seamlessly  on  an  ongoing  basis   o Cultivating  and  supporting  influencers  who  carry  content  from   community  to  community,  motivating  and  incentivizing  them  to  do  so   o Joint  or  collaborative  events  across  communities   o Joint  ventures  with  other  communities   o Participation  in  community  aggregations  and  portals  (the  more   integrated,  the  better)   o Participation  (at  various  levels)  in  Connected  Educator  Month   o Bringing  groups  together  (that  typically  are  in  silos)   o Sharing  functional  elements  (e.g.,  profiles,  badges,  e-­‐mail  sign-­‐ups)   across  and  with  other  communities   o Strong  dissemination  metrics   o Sharing  of  best  practices  and  evidence  of  value  creation  for  members   • Additional  basic  support  for  educators  will  be  provided  by  the  following:    A  connected  educator  starter  kit  developed  in  collaboration  with  Sheryl   Nussbaum-­‐Beach,  likely  to  take  a  “31  days”  approach,  in  which  educators  are   provided  with  a  simple  step  or  activity  to  get  more  connected  every  day.    A  help  desk  (built  into  the  Connected  Educators  website  using  UserVoice,   operation  modeled  on  homework  help  services)    A  set  of  Connected  Educator  Book  Club  sessions  (on  The  Connected  Educator)   that  will  be  timed  to  start  at  the  beginning  of  the  month  Cross-­‐Community  Guided  Tours  and  Community  Open  Houses   • We  will  create  four  initial  cross-­‐community  guided  tours  users  can  explore  at  their   own  pace;  the  tours  will  be  based  on  the  proven  benefits  of  online  communities   identified  in  Connect  and  Inspire.   • Specifically,  we’ll  assemble  tours  that  showcase  online  communities  and  networks   that  achieve  the  following:    Help  Me  Solve  Challenges  I’m  Facing  in  My  Classroom  Today  (Tour  1)    Help  Me  Share  and  Create  Materials  With  Others(Tour  2)    Help  Me  Connect  With  Experts  and  Other  Educators  Like  Me  (Tour  3)    Help  Me  Shape  What  My  Profession  Looks  Like  in  the  Future  (Tour  4)   5   Connected  Educator  Month—Programming  Outline    
  17. 17. • In  consultation  with  Technical  Working  Group  members,  we  will  select  communities   to  feature  as  tour  stops  and  invite  the  community  managers  to  contribute  the   featured  content.     • Users  also  may  submit  additional  tour  stops  for  consideration.   • We  will  also  invite  community  leaders  and  other  users  to  suggest  additional  themes   they  are  willing  to  help  us  build  out.    And  we’ll  allow  the  users  to  send  us  links  to  tours  they  create  for  potential   inclusion  on  the  list  (including  single-­‐community  tours).    We  will  encourage  communities  or  networks  to  host  their  own  synchronous   guided  tours  led  by  members  who  share  how  the  community  or  network  is   valuable  to  them,  and  we  will  promote  these  as  well.   • During  the  event,  promoted  communities  of  the  day  will  be  aggregated  into  weekly   tours  as  well,  using  material  submitted  by  the  featured  communities’  managers.     • Community  open  houses  will  be  promoted  opportunities  for  users  to  explore   specific  communities  on  their  own  and  to  get  back-­‐channel  answers  in  realtime   about  what  they  are  seeing  from  leaders  of  the  community.    We  will  host  the  open  houses,  supplying  a  simple  real-­‐time  (chat)  frame  that   will  reside  side  by  side  with  the  community  as  it  is  being  explored.    At  any  time  while  exploring,  users  will  be  able  to  type  comments  and   questions  into  the  chat  window,  which  leaders  of  the  community  can  read   and  respond  to;  users  also  will  be  able  to  see  what  comments  and  questions   other  users  are  asking.  Connected  Educator  Month  Contests   • Contests  are  designed  to  create  excitement,  demonstrate  that  we  value     user-­‐created  content,  support  specific  project  goals,  and  help  build  out  specific   project  offerings  in  support  of  those  goals.   • Rules  and  judging  criteria  will  be  similar  across  contests,  though  some  elements  of   judging  rubrics  will  be  contestspecific.    It  is  expected  that  there  will  be  both  juried  and  people’s  choice  winners.    The  origin  and  nature  of  prizes  areto  be  determined.    Participating  organizations  will  run  and  judge  the  contests.   • Community  Idea/Innovation  of  the  Year    Supports  the  project’s  commitment  to  innovation,  build  out  of  IdeaScale-­‐ based  innovation  exchange  that  broadens  the  base  of  participation  in   innovations  by  making  participation  simpler  and  easier   o Allows  participation  by  posting  short  ideas  and  voting  on  them,  rather   than  by  only  creating  blog  posts  and  writing  comments   6   Connected  Educator  Month—Programming  Outline    
  18. 18.  Contest  is  simple—users  post  brief  (one  to  two  paragraphs)  ideas  for   innovations,  and  other  users  vote  on  the  ideas;  brevity  of  ideas  keeps  judging   manageable    Innovation  Exchange  infrastructure,  using  IdeaScale,  already  integrated  into      Whatever  the  prizes  are,  we  commit  to  make  efforts  to  advance  winning   ideas  in  some  fashionto  be  determined   • Community  Cookbook  Bake-­‐Off    Supports  the  project’s  commitment  to  identifying  and  sharing  best  practices   in  an  accessible  form  and  to  involving  the  community  in  this  determination,in   addition  to  supporting  the  build-­‐out  of  the  Community  Cookbook    Contest  is  simple  in  many  of  the  same  ways  as  the  Community  Idea  contest— users  post  brief  recipes  to  the  cookbook,  and  other  users  vote  on  the  recipes;   recipe  brevity  keeps  judging  manageable    Cookbook  is  expected  to  launch  before  Connected  Educator  Month,  with  all   the  functionality  needed  for  the  contest  baked  in  as  part  of  its  normal   operation   • Personal  Learning  Network  Video  Contest    Supports  our  commitment  to  the  value  of  personal  learning  networks  and  the   need  to  better  understand  informal  educator  online  professional  learning   from  an  individual  perspective;  helps  us  build  out  the  YouTube/video   component  of  our  social  media  strategy    Users  submit  videos  of  or  about  their  personal  learning  networks  and  how   they  are  using  the  networks    Contest  administration  and  judging  will  be  led  by  Sheryl  Nussbaum-­‐Beach,  a   professional  learning  networkexpert  Archiving,  Proceedings,  and  Evaluation   • We  will  work  with  Connected  Educator  Month  participating  organizations  and  other   participants  to  identify  and  collect  relevant  materials  generated  during  Connected   Educator  Month.   • Items  will  be  categories  using  a  predetermined  nomenclature,  adapted  as  necessary.   • It  will  be  easy  for  users  to  browse  or  search  the  archives  on     • We  will  select  a  subset  of  artifacts  from  the  archives  to  generate  multimedia   proceedings  for  the  event.   • We  will  develop  a  narrative  arc  and  sequence  for  the  artifacts,  along  with  associated   annotations.   • The  proceedings  will  be  built  using  a  platform  such  as  VoiceThread  or  Storify.     7   Connected  Educator  Month—Programming  Outline    
  19. 19. • After  the  event,  we  will  evaluate  event  success  according  to  the  metrics  established   in  the  goals  and  objectives  section  of  the  Connected  Educator  Month  Work  Plan,  and   we  will  invite  participants  to  complete  a  brief  online  evaluation  form.       8   Connected  Educator  Month—Programming  Outline