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SUBMITTED BY: KAWALPREET KAUR
SUBMITTED TO:DINESH SHARMA
Google AdWords is an online advertising
It is developed by Google itself.
Initially release in october 23,2000.
AdWords has evolved into Google's main
source of revenue and total advertising
revenues were US $28 billion in 2010.
AdWords offers pay-per-click (PPC), that is,
cost-per-click (CPC) advertising;site-targeted
advertising for text,banner,and rich-media ads.
FEATURES OF ADWORDS
Google’s text advertisements are short,consisting of
one headline consisting of 25 characters and two
additional text lines consisting of 35 characters each.
Images ads can be one of several different Interactive
Advertising Bureau(IAB) standard sizes.
Adwords have incredible ROI(return on investment)
i.e. Your “I” is so little.Only pay when your customer
clicks through to your website and you get what you
are paying for.
Set budget of $1000
CPC bid of $1
Around 1000 clicks
10% convert into sales =
Avg. Sale = $100
$1000 turns into $10000
ADWODS V/S TRADITIONAL
Adwords advertis. Traditionaladvertis.
Methods of digital marketing
is less expensive
E-marketing is marketing to
consumers through online
channels like websites and
Contact from one side
It refers to offline
marketing tactics such
as print advertisements,
television and radio ads,
direct mail and trade
Results – 1st Month
1000% increase in traffic
500% organic traffic growth
20% growth in sales
30% online conversions
Currently averaging 150-200
clicks per month
Receiving over 40 online
leads per month
Cons of Google adwords
1. Not All Clicks Are Good Clicks : Every click to the
company website is a charge on the company’s part. Even
if the browser makes a purchase or not from the site.
2. No Competitor Data Comparison : No competitor data
comparison is shared by Google Adwords. As a company
policy, Google does not disclose the performance of other
3. You Only Have 70 Characters To Sell Yourself
At the minimum, the copy space for Adwords is 70
characters only so choose your words carefully to
Conclusion & future scope
search engine marketing will continue growing in
double digits in the next few years
At the same time there are an increasing number of
households using the internet and search engines