TOP 2 Learning Concepts Ch 3: Gathering Information and Scanning the Environment<br />Ma. Katrina S. Avellana<br />April 2...
Outline of the Presentation<br />2<br /><ul><li>What is a Marketing Information System (MIS)?
What are some emerging trends in business?</li></ul>http://kavellana.blogspot.com<br />
Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, eva...
Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, eva...
Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, eva...
Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, eva...
Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, eva...
Some Emerging Business Trends<br /><ul><li>Increases in public-sector activity</li></ul>8<br />http://kavellana.blogspot.c...
Some Emerging Business Trends<br /><ul><li>Changes in consumer landscape</li></ul>9<br />http://kavellana.blogspot.com<br />
Some Emerging Business Trends<br /><ul><li>Technological connectivity</li></ul>10<br />http://kavellana.blogspot.com<br />
Emerging Business Trends<br /><ul><li>Increase in demand for natural resources</li></ul>11<br />http://kavellana.blogspot....
Emerging Business Trends<br /><ul><li>Emergence of new global industry structures</li></ul>12<br />http://kavellana.blogsp...
Emerging Business Trends<br /><ul><li>Ubiquitous access to information</li></ul>13<br />http://kavellana.blogspot.com<br />
Summary<br /><ul><li>Marketing Information System (MIS) is a critical tool in making major marketing decisions.
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Ch3 gathering information and scanning the environment avellana

  1. 1. TOP 2 Learning Concepts Ch 3: Gathering Information and Scanning the Environment<br />Ma. Katrina S. Avellana<br />April 2011<br />http://kavellana.blogspot.com<br />
  2. 2. Outline of the Presentation<br />2<br /><ul><li>What is a Marketing Information System (MIS)?
  3. 3. What are some emerging trends in business?</li></ul>http://kavellana.blogspot.com<br />
  4. 4. Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.</li></ul>3<br />http://kavellana.blogspot.com<br />
  5. 5. Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.</li></ul>4<br />http://kavellana.blogspot.com<br />
  6. 6. Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.</li></ul>5<br />http://kavellana.blogspot.com<br />
  7. 7. Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.</li></ul>6<br />http://kavellana.blogspot.com<br />
  8. 8. Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.</li></ul>7<br />http://kavellana.blogspot.com<br />
  9. 9. Some Emerging Business Trends<br /><ul><li>Increases in public-sector activity</li></ul>8<br />http://kavellana.blogspot.com<br />
  10. 10. Some Emerging Business Trends<br /><ul><li>Changes in consumer landscape</li></ul>9<br />http://kavellana.blogspot.com<br />
  11. 11. Some Emerging Business Trends<br /><ul><li>Technological connectivity</li></ul>10<br />http://kavellana.blogspot.com<br />
  12. 12. Emerging Business Trends<br /><ul><li>Increase in demand for natural resources</li></ul>11<br />http://kavellana.blogspot.com<br />
  13. 13. Emerging Business Trends<br /><ul><li>Emergence of new global industry structures</li></ul>12<br />http://kavellana.blogspot.com<br />
  14. 14. Emerging Business Trends<br /><ul><li>Ubiquitous access to information</li></ul>13<br />http://kavellana.blogspot.com<br />
  15. 15. Summary<br /><ul><li>Marketing Information System (MIS) is a critical tool in making major marketing decisions.
  16. 16. Understanding marketing trends and factors affecting dynamic change is an essential part of management.</li></ul>14<br />http://kavellana.blogspot.com<br />
  17. 17. TOP 2 Learning Concepts Ch 3: Gathering Information and Scanning the Environment<br />Ma. Katrina S. Avellana<br />April 2011<br />http://kavellana.blogspot.com<br />

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