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Aesthetics ppt

this slide explains the basics of aesthetics in fashion and their values in design

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Aesthetics ppt

  1. 1. Aesthetics Fashion Studies I
  2. 2. Concept of beauty..
  3. 3. Beauty is the characteristic of a person,place, object or idea that provides aperceptual experience of pleasure,meaning & satisfaction
  4. 4. a good looking person, place orobject is always perceived as morebeautiful than a shabby looking person,place or object …..with respect to time,place & environment
  5. 5. Although beauty exists naturally….but there’s always adeliberate attempt by humans to beautify itself & theenvironment around.Much of it depends on- the availability of resources- utilitarian significance- socio - cultural significance- symbolic aspect
  6. 6. …beauty …beauty
  7. 7. the characterization of a person as beautiful is based oninner beauty & outer beauty and is subjective in nature inner beauty includes psychological factors like personality, intelligence, grace ,charm, elegance outer beauty includes the physical factors like health, youthfulness, complexion
  8. 8. Scarification….. Adornment…
  9. 9. Tatooing & Ornamentation then …
  10. 10. Tattooing now.. Body painting
  11. 11. Is beauty ?• tattooing… adornment• Shape .. form .. texture• Use …function• Feel ..emotion or simply everything
  12. 12. Beauty exists in everything nature to around us….from architecture …to….then what is the source art….to human of beauty ? beings…. to painting to apparel… it is imbibed within..
  13. 13. The human tendency to look beautiful has existedfrom the past….The context may have changed withtime but the content remains thesame…beautification
  14. 14. As a cultural creation beauty has been extremelycommercialized.Everybody wants to look good...feelgood.
  15. 15. What do you understand byaesthetics ?
  16. 16. ….going by the dictionary meaning Aesthetics is the study of beauty & its appreciation
  17. 17. In other words it is also… new way of seeing and the perceiving the world
  18. 18. You may like it..or simply don’t like it…
  19. 19. You may appreciate it….or may not !!!!!!!!!!!!!!!
  20. 20. Would you like towear it?
  21. 21. What’s your reaction ?
  22. 22. Thusappreciation of aesthetics is a veryindividual perception Two people can look at the same object and can have different opinions about it.
  23. 23. Aesthetic examines what makes something beautiful,sublime, disgusting, funny, silly,entertaining, pretentious, harmoniums,boring or tragic Judgment of aesthetics clearly rely on our ability to discriminate at a sensory level
  24. 24. sensitivity to aesthetic qualities can beHoweverwell groomed by training thesenses & the mind
  25. 25. Aesthetics qualities can only be appreciated if an individual enjoys the experience of it Therefore ‘the feel good factor’ attempting to becomes extremely important while appreciate the aesthetic qualitiesThus pleasurable experience one goes through inappreciating design qualities is aesthetic experience
  26. 26. Aesthetic experience
  27. 27. Aesthetic experience is not onlyabout liking or disliking, its about theinteraction between the product,consumer and the environment.
  28. 28. aesthetic experience is the sensitive selection of formal, expressive orGoing by the definition.. symbolic qualities of product or environment pleasure or resulting in satisfaction.
  29. 29. What is this product ?Aestheticexperience can What is environment ?come from product &environment But…
  30. 30. Products are material goods with physicalproperties
  31. 31. What is environment ? multi sensory setting that It is the surrounds the body & interacts with the apparel
  32. 32. Multi sensory factors affecting aesthetics Visual sight kinesthetic tactile movement touch olfactory smell auditory sound gustatory taste
  33. 33. It is the most obvious source of aesthetic experiencefor the individual. We treat visually attractive bodies better than we treat less attractive individualInterpersonal interactions are susceptible to thevisual appearance of others.
  34. 34. It is the experience resulting from touchHuman have sensory receptors all over thebody that register the sensations oftouchPleasurable experience can result from touching andfrom being touched
  35. 35. When it comes to apparel, the focus is the feel orhand of the fabric interacts with various While wearing the fabric literally parts of the body and registers sensations lofty & soft character of wool provides warmth soft silky nature of silk gives pleasurable experience to the body.
  36. 36. KINESTHETIC It is the perception of one’s own body movement sound of the music our senses registers the & starts reacting to the beat of the music. apparel also contributes to the kinesthetic experience.
  37. 37. during dance the floating fabric reinforces the gracefulmovement of the body
  38. 38. Pleasant smell also has an impact on the aestheticexperience From brushing our teeth …to bathing…to getting ready.. we tend to use so many products that have got fragrance. Retailers like JC Penny have are filling their stores with pleasant, mood evoking odor to stimulate the desirability of product
  39. 39. Sounds filing the environment facilitatesaesthetic environmentThe effect of music on the apparelproduct may be found in retail stores, fashionshow and TV advertisements
  40. 40. Taste has little to do with aestheticappreciation of apparelBut there areother products used on the body thatare flavored to add to the appeal
  41. 41. Environment possesses• Social qualities - geographic location - ethnicity - religion - sexual orientation• formal, expressive & symbolic qualities
  42. 42. Aesthetics in movies
  43. 43. …Aesthetics in films…different expression of various characterslead to aesthetic experience
  44. 44. Aesthetics in two dimensional art
  45. 45. Aesthetic consideration within the visual art is usually associated withthe sense of vision. …Juxtaposition
  46. 46. …Creation of 3 dimensionality….in two dimensionality …..Creation of depth
  47. 47. …repetition …movement
  48. 48. ..perspective
  49. 49. Aesthetics digital art
  50. 50. Aesthetics in Maps
  51. 51. ….represents the symbolic aspect of aesthetics like the expression of terrain, landscape etc.…this forms an imagined visual experience of aesthetic
  52. 52. ….symbolic aspect of maps
  53. 53. Content forms a clear direction of themes….style of ornamentation inantique maps
  54. 54. …symbolic representation of the political boundaries
  55. 55. Aesthetics in marketing
  56. 56. ….marketing is concerned with the ‘trade dress’ of a branding, its commercial product such as its representation or the reputation of the producer. ….marketing drives human mind to think in a direction where they would have not previously.
  57. 57. …..product commercial
  58. 58. ….commercial launch of a product
  59. 59. ….commercial advertisement of a product
  60. 60. Product branding
  61. 61. …product dressing
  62. 62. …catchy jingles
  63. 63. Aesthetics in music
  64. 64. ….aesthetic elements expressed in music include lyricism, harmony, emotions, volume dynamics, resonance, playfulness, color, depth & mood.
  65. 65. …lyricism as aesthetics
  66. 66. …harmony in music
  67. 67. Volume…playfulness…dynamic resonance
  68. 68. ….emotional expression in music
  69. 69. Aesthetics in performing arts
  70. 70. ….expression of grace, balance, timing, beauty, drama & sensuality
  71. 71. ….expression of balance, strength & timing
  72. 72. …sensuality, balance, rhythm
  73. 73. Aesthetics in literature
  74. 74. Author uses a variety of techniques to appeal to theaesthetic value of the reader… likerhythm, illustrations, imagery, suspense,drama, analysis etc.
  75. 75. Mind Without FearWhere the mind is without fear and the head is held high; Where knowledge is free; Where the world has not been broken up into fragments by narrow domestic walls; Where words come out from the depth of truth; Where tireless striving stretches its arms towards perfection; Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit;Where the mind is led forward by thee into ever-widening thought and action--- Into that heaven of freedom, my Father, let my country awake.
  76. 76. short stories, novels, non fictions, fiction,poems appeal to the aesthetic value of thereader.
  77. 77. Lajja is a response of Taslima NasrinAnti Hindu riots which erupted in partsof Bangladesh, soon after thedemolition of Babri Masjid in India on6th December 1992. The book subtlyindicates that communal feelings wereon the rise, the Hindu minority ofBangladesh was not fairly treated, andsecularism was under shadow.
  78. 78. …suspense, adventure, fantasy, drama
  79. 79. Aesthetics in gastronomy
  80. 80. Gastronomy is the study of relationshipbetween culture & food.Although food is the basis & frequently experiencedcommodity, careful attention to the aestheticpossibilities of food turns eating into gastronomy.
  81. 81. careful and a visually appealing arrangement of foodinspire our senses of smell & taste leading toaesthetic experience…
  82. 82. Aesthetics in information technology
  83. 83. Aesthetics in information technology focuses on used friendlydevices, software applications

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this slide explains the basics of aesthetics in fashion and their values in design


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