Advance Adwords Strategies<br />By<br />Kaushal Shah<br />
Keywords<br />
Keyword Matches<br />Broad Match<br />Phrase Match<br />Exact Match<br />Negative Match<br />Modified Broad<br />
Quality Score<br />Quality Score Parameters<br />Account History<br />Historical CTR<br />Keyword Relevancy<br />Quality o...
Advanced Advert Display<br />Site Links<br />
Advanced Advert Display<br />Review Integration<br />
Advanced Advert Display<br />Map Integration<br />
Advanced Advert Display<br />Mobile Ads<br />
Advanced Advert Display<br />Banners<br />
Landing Page<br />Landing Page Parameters<br />Keep It Simple<br />Product / Service Focused<br />Testimonials<br />Call T...
Ad Rank Formula<br />AdRank = Max. CPC x Quality Score<br />
Actual CPC Calculation<br />Actual CPC = (AdRank to hit /Quality Score of Advertiser) + $.01<br />
ROI Calculation<br />
Good Practices<br />Must Do’s<br />Clear Objective<br />Specific Target Market<br />Tightly Knit Adgroups<br />Use of DKI<...
Bad Practices<br />Must Not Do’s<br />Homepage as Landing Page<br />Generalized Ad Copy<br />Automatic Bidding<br />Broad ...
Questions<br />
Thank You<br />ShahKaushal.Com<br />contact@shahkaushal.com<br />Facebook.Com/kaushalshah<br />Twitter.Com/KaushalShah<br ...
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Advance Google Adwords PPC

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Advance Google Adwords PPC

  1. 1. Advance Adwords Strategies<br />By<br />Kaushal Shah<br />
  2. 2. Keywords<br />
  3. 3. Keyword Matches<br />Broad Match<br />Phrase Match<br />Exact Match<br />Negative Match<br />Modified Broad<br />
  4. 4. Quality Score<br />Quality Score Parameters<br />Account History<br />Historical CTR<br />Keyword Relevancy<br />Quality of Landing Page<br />Geo-Location Targeting<br />
  5. 5. Advanced Advert Display<br />Site Links<br />
  6. 6. Advanced Advert Display<br />Review Integration<br />
  7. 7. Advanced Advert Display<br />Map Integration<br />
  8. 8. Advanced Advert Display<br />Mobile Ads<br />
  9. 9. Advanced Advert Display<br />Banners<br />
  10. 10. Landing Page<br />Landing Page Parameters<br />Keep It Simple<br />Product / Service Focused<br />Testimonials<br />Call To Action<br />Enquiry Form<br />
  11. 11. Ad Rank Formula<br />AdRank = Max. CPC x Quality Score<br />
  12. 12. Actual CPC Calculation<br />Actual CPC = (AdRank to hit /Quality Score of Advertiser) + $.01<br />
  13. 13. ROI Calculation<br />
  14. 14. Good Practices<br />Must Do’s<br />Clear Objective<br />Specific Target Market<br />Tightly Knit Adgroups<br />Use of DKI<br />Proper Landing Page<br />
  15. 15. Bad Practices<br />Must Not Do’s<br />Homepage as Landing Page<br />Generalized Ad Copy<br />Automatic Bidding<br />Broad Match Keywords<br />Too Much Text<br />Bid On Trademark Words<br />Bid Higher If Not Needed<br />
  16. 16. Questions<br />
  17. 17. Thank You<br />ShahKaushal.Com<br />contact@shahkaushal.com<br />Facebook.Com/kaushalshah<br />Twitter.Com/KaushalShah<br />Diim.In<br />kaushal@diim.in<br />Facebook.Com/diimindia<br />Twitter.Com/diimindia<br />

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