Mary Kay Cosmetics

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Mary Kay Cosmetics

  1. 1. Mary Kay Cosmetics By:Katya Hutnik
  2. 2. Mary Kay Accomplishments  Home make-up parties  First to use a career car  First company on New York stock exchange to be chaired by a woman  Funding research cures  Help stop domestic violence
  3. 3. Make- Up Parties  Trained make-up artists and consultants come to peoples houses  Teach woman how to properly apply make-up  Products sold after consults  Raised revenues exponentially  Focused on quality of consults rather than profit made.
  4. 4. Career Car  First company to use career car concept for marketing products  Pink Cadillac  Given to top sales directors  By 1993 6,500 Cadillac’s were given away  Effective form of advertisement put company out in public(when people saw a pink Cadillac it was a sign of Mary Kay)
  5. 5. New York stock exchange  Strong emphasis on individuality and freedom of woman  Wanted to company to symbolize woman strength and ability to succeed  Used IPO funds to fund expansion  Did not except help from men in any form.
  6. 6. Community Service - Funded government to stop domestic violence against woman and children - Funded research to help find cures for cancers that affect woman - Most community actions were to support woman and look out for their well being
  7. 7. WORKS CITED  http://www.auto- interior.com/images1/274_Logo_BreastCancerAware.j pg(used in slide 6)  http://images.google.com/images?hl=en&safe=activ e&um=1&sa=3&q=mary+kay+cosmetics&btnG=Sear ch+images (used in slides 1,2,3)  http://images.google.com/images?hl=en&safe=activ e&um=1&sa=1&q=mary+kay+cosmetics+logos&aq= f&oq=&aqi=&start=0 (used in slide 4,5)

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