SlideShare a Scribd company logo
1 of 64
Katya Andresen Successful Fundraising in  Tough Economic Times
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do we give? ,[object Object]
Why do we NOT give? ,[object Object],Credit: Mel Toledo, Flickr
What did we just learn?
The most important fundraising lesson ,[object Object],[object Object],Credit: Suzee Que, Flickr
You are not the target audience!
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Giving Snapshot 2008 Source: Giving USA 2009 ,[object Object],[object Object]
What’s happening in 2009? ,[object Object],[object Object],[object Object]
What’s the good news? ,[object Object]
Give online outreach a chance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No magic button… you need marketing “ Broken Button”Fotofigg, Flickr
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trend alert: 3 big trends in giving ,[object Object],[object Object],[object Object],[object Object],Credit: Anessa Stine, Flickr
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. It’s not about you, it’s about your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],(cheesy animation alert)
2. It’s about your impact, not your need Credit: www.forimpact.org
It’s not about what we need but rather: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The joy we give … . giving affects our brain chemistry. For example,  people who give often report feelings of euphoria, which psychologists have referred to as the "Helper's High ."
Bonus tip: how to talk about hard times ,[object Object],[object Object],[object Object],[object Object]
3. It’s about what  others  say
Who do we believe?
4. There are 1.8 MILLION nonprofits. ,[object Object]
An instructive story
More than a toehold in the sock market
How to win
[object Object],How to lose
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The four questions ,[object Object],[object Object],[object Object],[object Object]
Why me?
By Jan Fonger What happens when we focus on ourselves Attitudes toward marketing
 
 
[object Object]
Why me?  ,[object Object]
 
Why me: speak to THEIR values ,[object Object],[object Object],[object Object],[object Object]
Let’s try it on you Credit: It’s just Jack, Flickr
What for?
What for? ,[object Object],[object Object],[object Object]
What for… through the donor’s eyes
 
Let’s try it on you Credit: It’s just Jack, Flickr
Why now?
Why now? ,[object Object],[object Object],[object Object],[object Object]
Why now?
Let’s try it on you Credit: It’s just Jack, Flickr
Who Says? blank
Who says: hopefully not just us
Who says? ,[object Object],[object Object],[object Object],[object Object]
Attn. Messengers: The Train Has Left the Station
The messenger is EVERYTHING now.   http://www.cnn.com/2007/LIVING/10/09/bacon.heroes/index.html#cnnSTCVideo
v
Let’s try it on you Credit: It’s just Jack, Flickr
Some help along the way ,[object Object]
Free training, free resources
 
More stuff ,[object Object],[object Object]
Q&A
Some parting inspiration
The four questions
Another great example
Messenger matters.

More Related Content

What's hot

Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...
Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...
Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...Bloomerang
 
Harnessing Passion to Cause Action
Harnessing Passion to Cause ActionHarnessing Passion to Cause Action
Harnessing Passion to Cause ActionBloomerang
 
Donor Communication In The Wake of COVID-19
Donor Communication In The Wake of COVID-19Donor Communication In The Wake of COVID-19
Donor Communication In The Wake of COVID-19Bloomerang
 
Donor Communications Secrets to Success
Donor  Communications Secrets to SuccessDonor  Communications Secrets to Success
Donor Communications Secrets to SuccessBloomerang
 
John Haydon - Valley Gives: Online fundraising with email
John Haydon - Valley Gives: Online fundraising with emailJohn Haydon - Valley Gives: Online fundraising with email
John Haydon - Valley Gives: Online fundraising with emailmdechiara
 
Valley Gives: Communicate your message
Valley Gives: Communicate your messageValley Gives: Communicate your message
Valley Gives: Communicate your messagemdechiara
 
4-Step Messaging Formula for Fundraising Success
4-Step Messaging Formula for Fundraising Success4-Step Messaging Formula for Fundraising Success
4-Step Messaging Formula for Fundraising SuccessNetwork for Good
 
Real Conversations With Major Donors
Real Conversations With Major DonorsReal Conversations With Major Donors
Real Conversations With Major DonorsBloomerang
 
Ignited Fundraising The Art of Asking - GOTR Summit 2016
Ignited Fundraising The Art of Asking - GOTR Summit 2016Ignited Fundraising The Art of Asking - GOTR Summit 2016
Ignited Fundraising The Art of Asking - GOTR Summit 2016Ignited Fundraising
 
John Haydon- Valley GivesTelling better stories with facebook and instagram
John Haydon- Valley GivesTelling better stories with facebook and instagramJohn Haydon- Valley GivesTelling better stories with facebook and instagram
John Haydon- Valley GivesTelling better stories with facebook and instagrammdechiara
 
How to Make Your Donors Feel Like Superheroes
How to Make Your Donors Feel Like Superheroes How to Make Your Donors Feel Like Superheroes
How to Make Your Donors Feel Like Superheroes Ignited Fundraising
 
Millennials and Giving
Millennials and GivingMillennials and Giving
Millennials and Givingmdechiara
 
How to Communicate Like Their Favorite Nonprofit - LTA Rally, New Orleans
How to Communicate Like Their Favorite Nonprofit - LTA Rally, New OrleansHow to Communicate Like Their Favorite Nonprofit - LTA Rally, New Orleans
How to Communicate Like Their Favorite Nonprofit - LTA Rally, New OrleansKivi Leroux Miller
 
5 Coronavirus Fundraising Myths and Why They’ll Kill Your Fundraising
5 Coronavirus Fundraising Myths and Why They’ll Kill Your Fundraising5 Coronavirus Fundraising Myths and Why They’ll Kill Your Fundraising
5 Coronavirus Fundraising Myths and Why They’ll Kill Your FundraisingBloomerang
 
eNewsletters and the Path to Donor Happiness
eNewsletters and the Path to Donor HappinesseNewsletters and the Path to Donor Happiness
eNewsletters and the Path to Donor HappinessKaren Luttrell
 
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...Bloomerang
 
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...Bloomerang
 
Granted: Identifying, Applying for and Managing Grant Funds
Granted: Identifying, Applying for and Managing Grant FundsGranted: Identifying, Applying for and Managing Grant Funds
Granted: Identifying, Applying for and Managing Grant FundsBloomerang
 
Safeguarding trust with our audiences | The future of engagement conference |...
Safeguarding trust with our audiences | The future of engagement conference |...Safeguarding trust with our audiences | The future of engagement conference |...
Safeguarding trust with our audiences | The future of engagement conference |...CharityComms
 

What's hot (20)

Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...
Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...
Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...
 
Harnessing Passion to Cause Action
Harnessing Passion to Cause ActionHarnessing Passion to Cause Action
Harnessing Passion to Cause Action
 
Donor Communication In The Wake of COVID-19
Donor Communication In The Wake of COVID-19Donor Communication In The Wake of COVID-19
Donor Communication In The Wake of COVID-19
 
Donor Communications Secrets to Success
Donor  Communications Secrets to SuccessDonor  Communications Secrets to Success
Donor Communications Secrets to Success
 
John Haydon - Valley Gives: Online fundraising with email
John Haydon - Valley Gives: Online fundraising with emailJohn Haydon - Valley Gives: Online fundraising with email
John Haydon - Valley Gives: Online fundraising with email
 
Valley Gives: Communicate your message
Valley Gives: Communicate your messageValley Gives: Communicate your message
Valley Gives: Communicate your message
 
4-Step Messaging Formula for Fundraising Success
4-Step Messaging Formula for Fundraising Success4-Step Messaging Formula for Fundraising Success
4-Step Messaging Formula for Fundraising Success
 
Real Conversations With Major Donors
Real Conversations With Major DonorsReal Conversations With Major Donors
Real Conversations With Major Donors
 
Ignited Fundraising The Art of Asking - GOTR Summit 2016
Ignited Fundraising The Art of Asking - GOTR Summit 2016Ignited Fundraising The Art of Asking - GOTR Summit 2016
Ignited Fundraising The Art of Asking - GOTR Summit 2016
 
John Haydon- Valley GivesTelling better stories with facebook and instagram
John Haydon- Valley GivesTelling better stories with facebook and instagramJohn Haydon- Valley GivesTelling better stories with facebook and instagram
John Haydon- Valley GivesTelling better stories with facebook and instagram
 
How to Make Your Donors Feel Like Superheroes
How to Make Your Donors Feel Like Superheroes How to Make Your Donors Feel Like Superheroes
How to Make Your Donors Feel Like Superheroes
 
Millennials and Giving
Millennials and GivingMillennials and Giving
Millennials and Giving
 
How to Communicate Like Their Favorite Nonprofit - LTA Rally, New Orleans
How to Communicate Like Their Favorite Nonprofit - LTA Rally, New OrleansHow to Communicate Like Their Favorite Nonprofit - LTA Rally, New Orleans
How to Communicate Like Their Favorite Nonprofit - LTA Rally, New Orleans
 
How To Fundraise
How To FundraiseHow To Fundraise
How To Fundraise
 
5 Coronavirus Fundraising Myths and Why They’ll Kill Your Fundraising
5 Coronavirus Fundraising Myths and Why They’ll Kill Your Fundraising5 Coronavirus Fundraising Myths and Why They’ll Kill Your Fundraising
5 Coronavirus Fundraising Myths and Why They’ll Kill Your Fundraising
 
eNewsletters and the Path to Donor Happiness
eNewsletters and the Path to Donor HappinesseNewsletters and the Path to Donor Happiness
eNewsletters and the Path to Donor Happiness
 
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...
 
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...
 
Granted: Identifying, Applying for and Managing Grant Funds
Granted: Identifying, Applying for and Managing Grant FundsGranted: Identifying, Applying for and Managing Grant Funds
Granted: Identifying, Applying for and Managing Grant Funds
 
Safeguarding trust with our audiences | The future of engagement conference |...
Safeguarding trust with our audiences | The future of engagement conference |...Safeguarding trust with our audiences | The future of engagement conference |...
Safeguarding trust with our audiences | The future of engagement conference |...
 

Viewers also liked

Megatrender og konsekvenser - EDB Sak og Arkiv Brukerkonferanse nov 2008
Megatrender og konsekvenser - EDB Sak og Arkiv Brukerkonferanse nov 2008Megatrender og konsekvenser - EDB Sak og Arkiv Brukerkonferanse nov 2008
Megatrender og konsekvenser - EDB Sak og Arkiv Brukerkonferanse nov 2008Nino Lo Cascio
 
Nonprofit marketing balance session notes
Nonprofit marketing balance session notesNonprofit marketing balance session notes
Nonprofit marketing balance session notesKatya Andresen
 
Nonprofit leadership keynote
Nonprofit leadership keynoteNonprofit leadership keynote
Nonprofit leadership keynoteKatya Andresen
 
Max Gxl Comp Plan
Max Gxl Comp PlanMax Gxl Comp Plan
Max Gxl Comp Planvinjey21
 
Oppsummering - EDB Sak & Arkiv Brukerkonferanse nov 2009
Oppsummering - EDB Sak & Arkiv Brukerkonferanse nov 2009Oppsummering - EDB Sak & Arkiv Brukerkonferanse nov 2009
Oppsummering - EDB Sak & Arkiv Brukerkonferanse nov 2009Nino Lo Cascio
 
Florida Social Media Conference Nsc
Florida Social Media Conference NscFlorida Social Media Conference Nsc
Florida Social Media Conference NscKatya Andresen
 
Great Quotes From Twitter About Innovation
Great Quotes From Twitter About InnovationGreat Quotes From Twitter About Innovation
Great Quotes From Twitter About InnovationNino Lo Cascio
 
How to Kill Creativity in 10 easy steps!
How to Kill Creativity in 10 easy steps!How to Kill Creativity in 10 easy steps!
How to Kill Creativity in 10 easy steps!Nino Lo Cascio
 
Fundraising Day NY: Online research
Fundraising Day NY: Online researchFundraising Day NY: Online research
Fundraising Day NY: Online researchKatya Andresen
 
What's Next? Megatrends Shaping Tomorrow's Society and Rebooting Democracy
What's Next? Megatrends Shaping Tomorrow's Society and Rebooting DemocracyWhat's Next? Megatrends Shaping Tomorrow's Society and Rebooting Democracy
What's Next? Megatrends Shaping Tomorrow's Society and Rebooting DemocracyNino Lo Cascio
 

Viewers also liked (17)

Wango
WangoWango
Wango
 
Megatrender og konsekvenser - EDB Sak og Arkiv Brukerkonferanse nov 2008
Megatrender og konsekvenser - EDB Sak og Arkiv Brukerkonferanse nov 2008Megatrender og konsekvenser - EDB Sak og Arkiv Brukerkonferanse nov 2008
Megatrender og konsekvenser - EDB Sak og Arkiv Brukerkonferanse nov 2008
 
Nonprofit marketing balance session notes
Nonprofit marketing balance session notesNonprofit marketing balance session notes
Nonprofit marketing balance session notes
 
AMA cause marketing
AMA cause marketingAMA cause marketing
AMA cause marketing
 
6 Trends
6 Trends6 Trends
6 Trends
 
Nonprofit leadership keynote
Nonprofit leadership keynoteNonprofit leadership keynote
Nonprofit leadership keynote
 
Max Gxl Comp Plan
Max Gxl Comp PlanMax Gxl Comp Plan
Max Gxl Comp Plan
 
Rcc conference preso
Rcc conference presoRcc conference preso
Rcc conference preso
 
20091112 EDB EDOK
20091112 EDB EDOK20091112 EDB EDOK
20091112 EDB EDOK
 
Oppsummering - EDB Sak & Arkiv Brukerkonferanse nov 2009
Oppsummering - EDB Sak & Arkiv Brukerkonferanse nov 2009Oppsummering - EDB Sak & Arkiv Brukerkonferanse nov 2009
Oppsummering - EDB Sak & Arkiv Brukerkonferanse nov 2009
 
Afp 2010
Afp 2010Afp 2010
Afp 2010
 
Florida Social Media Conference Nsc
Florida Social Media Conference NscFlorida Social Media Conference Nsc
Florida Social Media Conference Nsc
 
Great Quotes From Twitter About Innovation
Great Quotes From Twitter About InnovationGreat Quotes From Twitter About Innovation
Great Quotes From Twitter About Innovation
 
How to Kill Creativity in 10 easy steps!
How to Kill Creativity in 10 easy steps!How to Kill Creativity in 10 easy steps!
How to Kill Creativity in 10 easy steps!
 
Fundraising Day NY: Online research
Fundraising Day NY: Online researchFundraising Day NY: Online research
Fundraising Day NY: Online research
 
Places Of Worship
Places Of WorshipPlaces Of Worship
Places Of Worship
 
What's Next? Megatrends Shaping Tomorrow's Society and Rebooting Democracy
What's Next? Megatrends Shaping Tomorrow's Society and Rebooting DemocracyWhat's Next? Megatrends Shaping Tomorrow's Society and Rebooting Democracy
What's Next? Megatrends Shaping Tomorrow's Society and Rebooting Democracy
 

Similar to Successful Fundraising in Tough Economic Times

Robin Hood Marketing
Robin Hood MarketingRobin Hood Marketing
Robin Hood Marketingstaciemann
 
Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007staciemann
 
Engagingdonorsinanonlineagept 110714145355-phpapp01[1]
Engagingdonorsinanonlineagept 110714145355-phpapp01[1]Engagingdonorsinanonlineagept 110714145355-phpapp01[1]
Engagingdonorsinanonlineagept 110714145355-phpapp01[1]rlcwm
 
Engaging Donors In An Online Age Sage Summit 2011
Engaging Donors In An Online Age Sage Summit 2011Engaging Donors In An Online Age Sage Summit 2011
Engaging Donors In An Online Age Sage Summit 2011Abila
 
Web 2.0 MANY 1007
Web 2.0 MANY 1007Web 2.0 MANY 1007
Web 2.0 MANY 1007staciemann
 
AFP Conf_Ft. Lauderdale
AFP Conf_Ft. LauderdaleAFP Conf_Ft. Lauderdale
AFP Conf_Ft. Lauderdalestaciemann
 
JCC Exclusive: Engaging donors in an online age
JCC Exclusive: Engaging donors in an online ageJCC Exclusive: Engaging donors in an online age
JCC Exclusive: Engaging donors in an online ageBridget Brandt
 
Asking Rights
Asking RightsAsking Rights
Asking Rights4Good.org
 
Artez australia seminar july 2010 share
Artez australia seminar july 2010 shareArtez australia seminar july 2010 share
Artez australia seminar july 2010 sharePhilip King
 
Uptown telling your story
Uptown telling your storyUptown telling your story
Uptown telling your storynewstips
 
Will My Forensic Program Survive? Building Capacity in Today's Financial Env...
Will My Forensic Program Survive?  Building Capacity in Today's Financial Env...Will My Forensic Program Survive?  Building Capacity in Today's Financial Env...
Will My Forensic Program Survive? Building Capacity in Today's Financial Env...Rebecca Gordon
 
Online Fundraising 101 - BCNPHA Conference
Online Fundraising 101 - BCNPHA ConferenceOnline Fundraising 101 - BCNPHA Conference
Online Fundraising 101 - BCNPHA ConferenceBrady Josephson
 
The art and science of online fundraising robert wood johnson final
The art and science of online fundraising robert wood johnson finalThe art and science of online fundraising robert wood johnson final
The art and science of online fundraising robert wood johnson finalJocelyn Harmon
 
Smss boston2015 keith_hannon
Smss boston2015 keith_hannonSmss boston2015 keith_hannon
Smss boston2015 keith_hannonJillian Petrie
 
Smss boston2015 keith_hannon
Smss boston2015 keith_hannonSmss boston2015 keith_hannon
Smss boston2015 keith_hannonJillian Petrie
 
Amplify Your Impact - Small Act
Amplify Your Impact - Small ActAmplify Your Impact - Small Act
Amplify Your Impact - Small ActAnnie Lynsen
 
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)Annie Lynsen
 
Internet Marketers Can Change The World
Internet Marketers Can Change The WorldInternet Marketers Can Change The World
Internet Marketers Can Change The WorldRoger Carr
 
Presentation Broward County
Presentation Broward CountyPresentation Broward County
Presentation Broward Countystaciemann
 
Harare - Online Fundraising Workshop 2016
Harare - Online Fundraising Workshop 2016Harare - Online Fundraising Workshop 2016
Harare - Online Fundraising Workshop 2016GlobalGiving
 

Similar to Successful Fundraising in Tough Economic Times (20)

Robin Hood Marketing
Robin Hood MarketingRobin Hood Marketing
Robin Hood Marketing
 
Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007
 
Engagingdonorsinanonlineagept 110714145355-phpapp01[1]
Engagingdonorsinanonlineagept 110714145355-phpapp01[1]Engagingdonorsinanonlineagept 110714145355-phpapp01[1]
Engagingdonorsinanonlineagept 110714145355-phpapp01[1]
 
Engaging Donors In An Online Age Sage Summit 2011
Engaging Donors In An Online Age Sage Summit 2011Engaging Donors In An Online Age Sage Summit 2011
Engaging Donors In An Online Age Sage Summit 2011
 
Web 2.0 MANY 1007
Web 2.0 MANY 1007Web 2.0 MANY 1007
Web 2.0 MANY 1007
 
AFP Conf_Ft. Lauderdale
AFP Conf_Ft. LauderdaleAFP Conf_Ft. Lauderdale
AFP Conf_Ft. Lauderdale
 
JCC Exclusive: Engaging donors in an online age
JCC Exclusive: Engaging donors in an online ageJCC Exclusive: Engaging donors in an online age
JCC Exclusive: Engaging donors in an online age
 
Asking Rights
Asking RightsAsking Rights
Asking Rights
 
Artez australia seminar july 2010 share
Artez australia seminar july 2010 shareArtez australia seminar july 2010 share
Artez australia seminar july 2010 share
 
Uptown telling your story
Uptown telling your storyUptown telling your story
Uptown telling your story
 
Will My Forensic Program Survive? Building Capacity in Today's Financial Env...
Will My Forensic Program Survive?  Building Capacity in Today's Financial Env...Will My Forensic Program Survive?  Building Capacity in Today's Financial Env...
Will My Forensic Program Survive? Building Capacity in Today's Financial Env...
 
Online Fundraising 101 - BCNPHA Conference
Online Fundraising 101 - BCNPHA ConferenceOnline Fundraising 101 - BCNPHA Conference
Online Fundraising 101 - BCNPHA Conference
 
The art and science of online fundraising robert wood johnson final
The art and science of online fundraising robert wood johnson finalThe art and science of online fundraising robert wood johnson final
The art and science of online fundraising robert wood johnson final
 
Smss boston2015 keith_hannon
Smss boston2015 keith_hannonSmss boston2015 keith_hannon
Smss boston2015 keith_hannon
 
Smss boston2015 keith_hannon
Smss boston2015 keith_hannonSmss boston2015 keith_hannon
Smss boston2015 keith_hannon
 
Amplify Your Impact - Small Act
Amplify Your Impact - Small ActAmplify Your Impact - Small Act
Amplify Your Impact - Small Act
 
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
 
Internet Marketers Can Change The World
Internet Marketers Can Change The WorldInternet Marketers Can Change The World
Internet Marketers Can Change The World
 
Presentation Broward County
Presentation Broward CountyPresentation Broward County
Presentation Broward County
 
Harare - Online Fundraising Workshop 2016
Harare - Online Fundraising Workshop 2016Harare - Online Fundraising Workshop 2016
Harare - Online Fundraising Workshop 2016
 

Recently uploaded

Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 

Recently uploaded (20)

Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 

Successful Fundraising in Tough Economic Times

Editor's Notes

  1. How can we connect Reward in return for action Make it memorable Examples (L’Oreal and food speech) Exercise with 2 messages and audiences
  2. Chris Buckley piece
  3. Chris Buckley piece
  4. Immediate: AIDS: long-term killer or Number One Personal: Civil society in Ukraine – happy constituents, stability for business Reflective of audience values – happy feet Better than competition – Truth campaign Credible – messenger, facts, testimonials, case studies, social norms
  5. People listen to other people. (CONE: 76%) What your friends and family say, matters most. They are better messengers for catalyzing action than anyone in this room. They know what to say and how to say it. Think about what this means to us: We need to GIVE THEM THE FREEDOM to BE OUR MESSENGERS.
  6. Technology enables these messengers to FLIP THE FUNNEL Explain flipping the funnel Importance of user-driven content – let them speak in their own words Importance of social networks – lets them speak where their friends and family already are, reach more people efficiently, amplifies the message Importance of ease of this – attracts whole new group of fundraisers that wouldn’t go to effort offline or who don’t like asking for $$ directly; some more effective than others.
  7. Online allows you to act on impulse. Tell Robin’s story as an example – Jan 18: Out running, feet numb, diagnosed with MS soon after Friend sees Kevin on The View She tells Robin Feb 2-Robin goes online and becomes a fundraiser for her MS chapter – on impulse, in 5 min Friends and family get a way to act on their impulse to help her First day:$800 in donations
  8. Feet First is a small organization in Seattle working for a more livable, walkable community. They had a tiny budget but big ambitions – they wanted media attention around the fact that many streets aren’t walkable, and they wanted to start soliciting donations online.
  9. The first purchase: a chicken suit for $125. This brought their mission to life – they didn’t talk about walkable communities, they talked about the fact it was hard for the chicken to cross the road. Every local TV station and newspaper picked up the story.