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関東学生マーケティング大会に参加している大学生との産学協同PJ「チャレンジプロジェクト2014×NEC」のプログラム資料です。テーマは「デザイン思考を通じたマーケティング〜育児ママのインサイトをエスノグラフィで探求しよう〜」。(2014年8月28日)
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