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SXSW Interactive 2012 Social Health Panel Submission

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Hello panel pickers, welcome to the world of social health and our burning question… Can social media benefit the health experience?

Thanks for stopping by, we encourage you to vote positively for our panel submission and be a voice in your health experience.

Visit http://panelpicker.sxsw.com

Search for "Social Health Panel" under the Interactive section, vote to have our panel present live at the SXSW 2012 Interactive Health Track.

Data, learnings and the social health graphic will be openly shared across the health community and with anyone interested in enhancing the health experience.

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SXSW Interactive 2012 Social Health Panel Submission

  1. 1. Can Social Media Benefitthe Health Experience SXSW Social Health Panel Submission
  2. 2. or those under 30… Social media is here to… Well maybe… NO T STAY Social media is just a FAD for the techy tweeting crowd
  3. 3. Need Proof
  4. 4. Pope Benedict XVI, born in the pre-computer year of 1927, recently joined the Twitterati First Pope Tweet ~ June 28, 2011
  5. 5. President Barack Obama will be personallytweeting during his upcoming re-election campaign ~ Watch for White House tweets signed BO, indicating those views are HISown
  6. 6. 80% of adult internet users in the US have looked online for health information CDC Emergency, the most popular CDC Twitter feed, has more than 1.2 M followers 786 US hospitals have Twitter accounts and 551 have YouTube Channels (June 2011) PEW Internet & American Life Project CDC eHealth Metrics
  7. 7. GROUPHUG ALL HAIL SOCIAL MEDIA NOT SO FASTIT’S NOT THAT EASY
  8. 8. 10% Facebook Page 8% Twitter/Tweet Chats 5% LinkedIn Page 83% Internet 6% Blogging 3% YouTube foursquare Mobile App 52% MD Networking 25% Email 15% Media App 17% Patient Portal 27% Intranet 7% SM Content Sharing Facebook Twitter & T Chats LinkedIn Internet Blogger YouTube Mobile App Foursquare MD Networking Email Media App Patient Portal Intranet SM Content Do Not Use SM DataviaInCrowd100USbasedphysicians(oncologists/gastroenterologists/internalmedicine)
  9. 9. Is there common ground among stakeholders for the use of social media in health
  10. 10. Who are these health stakeholders… … just about of us Doctors Nurses PatientsAnyone that sees a doctor Allied Health ProfessionalsFamily care givers Health Educators ALL
  11. 11. WhatistheVALUEof socialmediainthehealthexperience CONNECT COMMUNITY ENGAGE SHARE SUPPORT EDUCATE INTERACT NETWORK SIMPLIFY the PROCESS LISTENHEARGAIN FEEDBACK Forbothconsumersandprovidersofhealth
  12. 12. Can we identify a for infusing social media into our health experience
  13. 13. SXSWSOCIALHEALTHPANEL
  14. 14. How do we plan to move minds, or at least tap into them What social media tools have the biggest potential to benefit and add value to the health experience Which tools are most problematic What concerns do you have using social media in health Remember all those health stakeholders, we’re going to ask them some questions…
  15. 15. Are there social media tools that consumers and providers both feel could benefit the health experience ID social media tools that are better suited for use in health… …and those considered problematic Where’s the common ground… …the differences and disconnects Explore best starting point for using social media in health
  16. 16. • ACCESS to those involved across the health experience • ability to AMPLIFY the voices of consumers and providers of health • health EXPERIENCE on both sides of the social media belief system • desire to DISCUSS, gain input, share needs and define expectations Value of our panel is in not our individual views but in our …
  17. 17. The BEST ‘picked panel’ Our goal is to represent all the different voices that participate in health, bringing them together to benefit the experience Dr. West, scientist, m edical educator, advisor y dean, patient advocate, support er of personalized medicine, Syracus e NY Dr. Foreman, digital immigrant, psychol ogist, mental health care provider and advocate, rural KansasJill Celest , marketer across health organizations, n ational health system experience, soci al media firm, Florida Mike Boehmer, non- profit health systems experience across Ohio’s largest provider, govern ment social services work, Ohio Kathleen Poulos, nurse, mar ket researcher, intern ational health experience, access across health stakeholders, Calif ornia
  18. 18. SXSW Social Health Panel Submission Thanks for stopping by, we encourage you to vote positively for our panel submission and be a voice in your health experience. Data, learnings and the social health graphic will be openly shared across the health community and with anyone interested in enhancing the health experience.

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