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Persuasive Techniques


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Big Names, Logos, Kairos, Pathos, Ethos

Published in: Education
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Persuasive Techniques

  1. 1. If you are the first person from your row to class, you must pick up the folders in the back and place them on the desk according to number!
  2. 2.  Done now and good news Bias and persuasive techniques Persuasive techniques practice Trifold activity Exit ticket
  3. 3.  an opinion about whether something or someone is good or bad bias can influence how you deal with something or someone Someone or something that is biased is one-sidedHOW IS FOX AND MSNBC BIASED?
  4. 4. State your argument. Example: I am going to try to convince you that chocolate is a healthy snack.
  5. 5. Important people or experts canmake your argument seem moreconvincing. Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.
  6. 6. Logic, facts, numbers, and information can be very convincing. Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
  7. 7. LogosExample: It’sjust not smartto shootyourself in thefoot! Really,just doesn’tmake sense!
  8. 8. Getting people to feel happy, sad,or angry can help your argument. Example: Your donation might just get this puppy off the street and into a good home.
  9. 9. If people believe and trust in you,you’re more likely to persuadethem. Example: Believe me! I’ve been there before. I’m just like you.
  10. 10. Try to convince your audience thatthis issue is so important theymust act now. Example: This is a one-time offer. You can’t get this price after today.
  11. 11. 1. You can only buy this item in the next 10 minutes—act now!2. Tiger Woods endorses Nike.3. Diet Coke is 100% sugar-free.4. My wife had cancer, so I know what treatment works best.5. A child is shown covered in bug bites after using a cheap bug spray.
  12. 12.  CLAIM: “I am going to try to convince you that _________ (your favorite food) is the best food. BIG NAME: Oprah LOGOS: Nutritional value PATHOS: An emotional moment with a family member that involves the food ETHOS: Convince people that you’re a food expert KAIROS: Explain that there’s only a limited supply BE CREATIVE! MAKE THINGS UP!
  13. 13. 1. How does this picture show bias?2. Rate yourself from 1-5: I used my time wisely in class.3. Rate yourself from 1-5: I completed all of my work.