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Activerain notes from Grand Rapids, MI REBAR 2011

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  1. 1. Welcome to:<br />Becoming Visible with<br />Take Home Notes<br />Welcome to:<br />Becoming Visible with<br />Sept. 2011<br />2nd Annual GRAR REBarCamp<br />Discussion Leader: Katrina Alexander-Cole<br />Discussion Leader: Katrina Alexander-Cole<br />Sept. 2011<br />
  2. 2. Katrina Alexander-Cole is a Corporate PR/Marketing Director focusing on nationwide marketing, public relations and advertising for 300+ employees and multiple locations. Katrina focuses on overall communication, marketing, social media, sales, development and organization.Katrina has direct experience with real estate, mortgage procedures and all aspects of origination, processing, marketing, social media, public relations, business development, personal coaching and management.Katrina has a true passion for working with others to grow and expand their business and achieving the goals they set out for.<br />Katrina’s Short Bio<br />
  3. 3. Katrina’s Thoughts on AR<br />For those of you who ask "Why activerain?",  I say:  <br />You do this to improve yourself, your business and to benefit your clients.  The amount of information alone available on ActiveRain is outstanding.  You are doing a disservice to you AND your clients by not participating, even on a small level.  You do not have to be a writer, a computer genius or creative. The world of real estate is interesting, frustrating and even funny at times, so your daily job will bring you all you need to share; if you so choose.  I do not have to get into the added bonus of optimization and exposure on the web. <br />Read My activerain blog<br />
  4. 4. What others have to say about AR<br />  <br />Russ Ravary - Metro Detroit homes - Michigan Real estate & Mortgage info (Remerica Hometown One) said 1 day ago,"My latest active rain success story is about a person who works for the University of Michigan. He found me on active rain a few months ago. I helped him find a house last month. He referred another friend who bought a house thru me. We only looked at 3 homes when he found one he loved. He found a tremendous bargain! Then he is referring his mother to me. 3 people out of one blog. Active Rain works over and over. What is nice that you could be sleeping, you can be showing houses, you could be doing paperwork and Active Rain is still out there promoting you." <br />Stephanie McCarty, real estate agent Snellville, Suwanee, Grayson, Gwinnett (Loganville, Snellville, Dacula, Suwanee, Buford) said 1 day ago,"The BEST real estate resource online! What can ActiveRain do for me you ask? Join and find out. For consumers and professionals I think that this website is a gold mine of valuable information. Experienced professionals willing to share their experiences and training to benefit consumers and other professionals alike. There is literally no other site like it - as I have said before ActiveRain rocks! I continue to be very pleased with my association and I try to contribute as often as possible and thank all of the thousands of agents who have given me plenty to think about with their insightful posts over the years." <br />Florida's Beautiful Homes- Realtors® said 3 days ago,"ActiveRain has been an integral part of Florida's Beautiful Homes over all marketing strategy. It became increasingly important when over a year ago I wrote a blog about bank foreclosures in the Tampa Florida area. That same day I received a call from a buyer who had just read my blog and recognized me as a local area expert with whom he wanted to do business. I received several other inquiries that week and still receive calls and e-mails from prospective clients over a year later from that blog. That sounds like success to me. Thanks ActiveRain for providing me with the knowledge and the opportunity. Dave Tipton, Broker- Florida's Beautiful Homes- Realtors" <br />*All content and photos credited to Activerain<br />
  5. 5. Some Facts You Should Know<br /><ul><li>Companies that blog get % more traffic to their website
  6. 6. B2C companies that blog generate 88% more leads than companies that don’t
  7. 7. 20% of monthly Google Searches are for local businesses
  8. 8. 75% of users never look past Pg. 1 (Ranking high on searches is no longer an option; it is Critical to you business!)</li></li></ul><li>Getting Started with AR<br />Getting setup is easy!<br />Click here to start<br />Notes: When signing up you will have the option to upgrade from the normal FREE version. You do not need to do this right away. Use the free version to get your feet wet and learn the platform. Down the road you are able to upgrade and gain more exposure.<br />Register for a free introductory webinar here<br />
  9. 9. Tips to a Great Blog Posting<br /><ul><li>Make your title catchy and use “key words”
  10. 10. Re-state your title in your first line and make it bold and/or underlined
  11. 11. Write about 350 words (try to include “key words” at least 3 times if possible)
  12. 12. Use some pictures (make sure they are for commercial use and you have permission to use them)
  13. 13. Don’t forget to hyperlink whenever possible
  14. 14. Vary your topics
  15. 15. Try to write at least a blog a week (you can write a few in one day if you have the chance and save them as drafts for publishing them when you don’t have time to write a blog at a later date.)
  16. 16. Don’t forget your signature (make sure all your contact information is available and add links to your most popular posts)
  17. 17. When time is tight you can always repost a blog you liked by someone else and just give a quick intro about it
  18. 18. Invite your referral partners to write for you blog and feature them
  19. 19. Let your blog show the real you (people want to read your blog to learn more about you and enjoy walking away with great information)</li></li></ul><li>Useful Links<br />Get to know Active Rain<br /><ul><li>ActiveRain’s WeltanschauungWeltanschauung:  The guiding principles and philosophy of an organization. A world view.
  20. 20. Community Guideline
  21. 21. Terms of Service
  22. 22. Filling out the first half of your profile– blog
  23. 23. Filling out the second half of your profile– blog
  24. 24. Profile Photo Help: goes over how to re-size & upload your photo - blog
  25. 25. Everything you need to know about your Settings Page
  26. 26. Everything you wanted to know about creating a signature – blog
  27. 27. Where to find & use Graphics, Images & Photos - blog please review
  28. 28. Video Explanations of Social Media, Blogging & More
  29. 29. What is Hit Router & how do I set it up
  30. 30. What does your tag cloud look like, in-depth about creating tags– blog
  31. 31. Using your tags as virtual folders– blog
  32. 32. What are Channels and how do I use them – blog
  33. 33. What are the points all about?– blog
  34. 34. I just read an amazing blog, how do I suggest it to be featured on the homepage?– blog
  35. 35. Help People Connect With You– blog
  36. 36. Being apart of the community, joining in the conversation– blog
  37. 37. Being apart of the community and following up on your comments– blog
  38. 38. Being apart of the community, subscribing & what to do after you’ve subscribed– blog
  39. 39. Being apart of the community, what is re-blogging all about? - blog</li></li></ul><li>Useful Links<br />Advanced Info<br /><ul><li>Social Media Buttons & Icons in your signature line – blog
  40. 40. How to Insert a Youtube Video into your profile– blog
  41. 41. Everything you wanted to know about graphics– blog
  42. 42. How to Set-up Twitter auto-feds for your ActiveRain blog posts
  43. 43. Overview on how to set-up auto facebook and twitter auto-feds– blog
  44. 44. Setting it up to import your ActiveRain Blogs to WordPress - A WordpressPlugin To Import Your ActiveRain Posts
  45. 45. How to backup & export your ActiveRain blogs– blog
  46. 46. How to create & use IFrames & Tables in your blogs– blog
  47. 47. ActiveRain food for thought, what’s your branding?– blog
  48. 48. Setting Up Your Outside Blog– blog
  49. 49. How to Create & Maximize your Outside Blog– blog
  50. 50. ActiveRain approved Widgets & Script Codes – blog
  51. 51. How to Set-Up a Community Sponsorship- blog
  52. 52. How to set-up Side-bar Links– blog
  53. 53. What is Localism? - blog</li></li></ul><li>Must Follow Blogs<br /><ul><li>The Official ActiveRain Blog
  54. 54. Wellington Homes and More...
  55. 55. Lenn Harley, Broker, in Maryland and Virginia
  56. 56. All About Grand Rapids, MI Real Estate Blog
  57. 57. Russel's corner of the world
  58. 58. The Naked Blogger - Keepin' it Real
  59. 59. It's Raining......ActiveRain</li>