Using Click Marketing to Promote Your Business Katrina Gallagher Online Marketing Consultant www.PushON.co.uk PushON
<ul><li>We are an Online Marketing Company </li></ul><ul><li>We do... </li></ul>PushON <ul><li>Website Analysis </li></ul>...
Different Search Engines PushON
<ul><li>Types of Search Engine Results: </li></ul>PushON
<ul><li>How Do You Become Featured At The Top? </li></ul>PushON <ul><li>Organic Marketing </li></ul><ul><li>Pay Per Click ...
What To Consider First <ul><li>Budget </li></ul><ul><li>Timing </li></ul><ul><li>Who Manages The Campaign </li></ul><ul><l...
<ul><li>Setting Up Your Campaign </li></ul>PushON <ul><li>What’s your product or service? </li></ul><ul><li>What locations...
<ul><li>What’s your landing page? </li></ul>PushON <ul><li>Not your home page! </li></ul><ul><li>Benefits </li></ul><ul><l...
<ul><li>What Search Terms? </li></ul><ul><li>What would you search for? </li></ul><ul><li>What problem does it fix? </li><...
<ul><li>What Do You Want People To Do? </li></ul><ul><ul><li>Call You </li></ul></ul><ul><ul><li>Enquire Online </li></ul>...
<ul><li>The Practical Bit </li></ul>PushON <ul><li>Google AdWords Account </li></ul><ul><li>Google Analytics </li></ul><ul...
<ul><li>Homework </li></ul><ul><li>Install Tracking </li></ul><ul><li>Create Advert Variations </li></ul><ul><li>Develop Y...
Keyword Research PushON https://adwords.google.com/select/KeywordToolExternal
Keyword Research PushON http://keyworddiscovery.com
Further Reading <ul><li>Blog.pushon.co.uk </li></ul><ul><li>PPCblog.co.uk  </li></ul><ul><li>www.copyblogger.com/5-steps-t...
<ul><li>Any Questions? </li></ul>PushON
<ul><li>Katrina Gallagher </li></ul><ul><li>PushON Ltd </li></ul><ul><li>T: 0870 757 488 </li></ul><ul><li>E: Katrina@Push...
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PPC To Increase Traffic To Your Website

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A quick intro into Pay Per Click Marketing. The presentation goes through some of the things you should consider - including whether it's even right for your business at all. For more information on PPC watch the blog http://blog.pushon.co.uk.

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PPC To Increase Traffic To Your Website

  1. 1. Using Click Marketing to Promote Your Business Katrina Gallagher Online Marketing Consultant www.PushON.co.uk PushON
  2. 2. <ul><li>We are an Online Marketing Company </li></ul><ul><li>We do... </li></ul>PushON <ul><li>Website Analysis </li></ul><ul><li>Search Engine Optimisation (SEO) </li></ul><ul><li>Pay Per Click Marketing(PPC) </li></ul><ul><li>Social Media Marketing (SMM) </li></ul><ul><li>E-Mail Marketing </li></ul><ul><li>Viral Marketing </li></ul>
  3. 3. Different Search Engines PushON
  4. 4. <ul><li>Types of Search Engine Results: </li></ul>PushON
  5. 5. <ul><li>How Do You Become Featured At The Top? </li></ul>PushON <ul><li>Organic Marketing </li></ul><ul><li>Pay Per Click </li></ul>
  6. 6. What To Consider First <ul><li>Budget </li></ul><ul><li>Timing </li></ul><ul><li>Who Manages The Campaign </li></ul><ul><li>Time Commitment </li></ul><ul><li>Target Audience </li></ul>PushON
  7. 7. <ul><li>Setting Up Your Campaign </li></ul>PushON <ul><li>What’s your product or service? </li></ul><ul><li>What locations do you deliver to? </li></ul><ul><li>How do you want people to contact? </li></ul><ul><li>What time are you available? </li></ul><ul><li>What landing page?... More on this... </li></ul>
  8. 8. <ul><li>What’s your landing page? </li></ul>PushON <ul><li>Not your home page! </li></ul><ul><li>Benefits </li></ul><ul><li>Examples </li></ul><ul><li>Testimonials </li></ul><ul><li>Call to action </li></ul><ul><li>Contact method </li></ul>
  9. 9. <ul><li>What Search Terms? </li></ul><ul><li>What would you search for? </li></ul><ul><li>What problem does it fix? </li></ul><ul><li>How would you use it? </li></ul><ul><li>What would your mum call it? </li></ul><ul><li>What would your kids call it? </li></ul><ul><li>What terms do your competitors use? </li></ul>PushON
  10. 10. <ul><li>What Do You Want People To Do? </li></ul><ul><ul><li>Call You </li></ul></ul><ul><ul><li>Enquire Online </li></ul></ul><ul><ul><li>Buy Online </li></ul></ul><ul><ul><li>Visit Your Store/Premises </li></ul></ul><ul><ul><li>Get A Quote </li></ul></ul><ul><ul><li>Sign Up To Your Newsletter </li></ul></ul><ul><ul><li>Subscribe </li></ul></ul>PushON
  11. 11. <ul><li>The Practical Bit </li></ul>PushON <ul><li>Google AdWords Account </li></ul><ul><li>Google Analytics </li></ul><ul><li>Create Your First Campaign </li></ul><ul><li>Set Your Geography </li></ul><ul><li>Add Keywords </li></ul><ul><li>Create Adverts </li></ul>
  12. 12. <ul><li>Homework </li></ul><ul><li>Install Tracking </li></ul><ul><li>Create Advert Variations </li></ul><ul><li>Develop Your Keywords </li></ul><ul><li>Change Your Targeting </li></ul><ul><li>Launch Campaign </li></ul><ul><li>Test, Test, Test </li></ul>PushON
  13. 13. Keyword Research PushON https://adwords.google.com/select/KeywordToolExternal
  14. 14. Keyword Research PushON http://keyworddiscovery.com
  15. 15. Further Reading <ul><li>Blog.pushon.co.uk </li></ul><ul><li>PPCblog.co.uk </li></ul><ul><li>www.copyblogger.com/5-steps-to-pay-per-click-advertising-that-works </li></ul><ul><li>www.copyblogger.com/landing-pages </li></ul><ul><li>blog.searchenginewatch.com </li></ul><ul><li>training.seobook.com/ppc-search-engine-marketing </li></ul>PushON
  16. 16. <ul><li>Any Questions? </li></ul>PushON
  17. 17. <ul><li>Katrina Gallagher </li></ul><ul><li>PushON Ltd </li></ul><ul><li>T: 0870 757 488 </li></ul><ul><li>E: Katrina@PushON.co.uk </li></ul>PushON

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