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Smart Work: Embrace Change
& Empower Your Teams to
Drive Growth and Innovation
A Panel Discussion
IBM Software Group
www.ibm.com/web20
April 1, 2009



        Let’s Build a Smarter Planet
Smart Work for a Smarter Planet
‣ Panelists:

‣ Kathy Mandelstein, Director of WW Mktg, Web & Events, Rational
  kmandel@us.ibm.com, Twitter: @katmandelstein

‣ Ryan Boyles, Community Manager for Project Zero, WebSphere
  raboyles@us.ibm.com, Twitter: @therab

‣ Brendan Crotty, Program Director for Lotus Online Collaboration
  brendan_crotty@us.ibm.com

‣ Tom Deutsch, Program Director for Information Management,
  tdeutsch@us.ibm.com
1 billion transistors
                        for each person
                        on earth.




                                                1 billion people
                                                are connected to
                                                the internet
THINK


By 2010,
30 billion RFID tags,
embedded into
our world.
The Need for Action is Clear
         The U.S. healthcare
         system loses more
         than $100 billion a
         year to fraud.
            $11.5B worth of produce
            is wasted in India because
            of outdated post-harvest
            infrastructure.

                   In North America, up
                   to 22 percent of total
                   port volume is empty
                   containers.
Today’s Business Imperatives are

Cost Optimization              Agility

                           +
to slash operational and       to take advantage of new
maintenance expense            revenue opportunities and
and maximize efficiency        address competitive
necessary for all              threats
economic climates

         To Survive…To Succeed!


                Let’s Build a Smarter Planet
How to Get Your Team There




                  Work
Smart
                   people
interconnected
                   process
instrumented
                   technology
                   aligned IT &
intelligent
                     Business
Working Smarter Together
INTERCONNECTED
• Any to any linkage of people, process, and systems
• Social media and the internet used to collaborate
• Globally integrated resource pools accessible



INSTRUMENTED
• Event capture and filtering for timely response
• Sensor solutions deliver new insights for action
• Systems that automatically adjust to your business




INTELLIGENT
• Deep discovery/search collaboration with clients/partners
• Work automated for and changed by LOB leaders
• Best practices for aligning IT to business needs
CxOs Confirm the Priorities for Smart Work



  Processes         #1 priority for fourth year in a row
                                             2009 Gartner CIO Study

                    71% of CEOs place greater focus
Collaboration       on collaboration     2008 IBM CEO Study


                    #1 SOA adoption driver is need for
        SOA         business flexibility  2008 Forrester Study


                    CEOs need to transform business
    Business        models for change    2008 IBM CEO Study
      Model

       For Cost Optimization and Agility
Smarter Collaboration

                   • Enable people to work together
                     in more cost effective ways
                   • Discover, apply, and
                     preserve expertise
                   • Turn relationships into
                     competitive advantage
                   • Speed business processes


People work smarter when collaboration is
    embedded in the way they work
IBM Working Smarter Internally
IBM leverages smarter collaboration across the enterprise

                          What’s smart?
                          • Real-time, socially enabled tools to improve
                            client relationships and support
                          • Team collaboration and web conferencing to
                            speed finance processes
                          • Dynamic feedback from users to prioritize
                            product and offering improvements
                          • Lower IT costs of collaboration infrastructure
                          • Embedding collaboration in applications

                          Smarter Business Outcomes
                          • Less time spent in finding people, information:
                            productivity savings of $80M per year
                          • CFO closes books 3 days faster
                          • Avoided $120M of cost by extending portal
                            usage; unified communications saves $98M in
                            travel and $17M in phone calls per year
Business priorities are changing




                                                           Cloud Computing
                             Collaborate to
Control Costs                                                  models
                               Innovate



Organizations face the challenge of creating top line growth while at
the same time managing bottom line costs in today's economy
      The CEO’s twin priorities are driving innovation at grass roots level
      and cost reduction
      Pressure from hyper-competitive markets and globalisation
      Rise of emerging markets
Internal resource reductions makes collaboration with customers and
partners a necessity
Cloud computing enables smarter collaboration across employees,
customers, and partners; while controlling costs at the same time
IBM Collaboration Strategy




                     Unified Communications   Situational Applications
  Messaging and
                       and Social Software        and Integration
   Collaboration
Content Management




                                                                         On-Premise




                                                                                               Appliance
                                                                                      OnLine
IBM Lotus SaaS Strategy

Collaboration beyond the Enterprise is an Ubiquitous Pain Point
  Need to drive top line growth and innovation is driving organizations
  to want to work more closely with their customers and partners
  Need for margin expansion is driving organizations to optimize
  talent across the extended enterprise

Our Strategy
  Deliver a set of services that dramatically simplifies and improves the
  business interactions organizations have with their customers & partners


Execution
  Provide the essential business services that every workgroup needs
  in a way that is simple to acquire and easy to use
  Integrated collaborative & social networking services connected to
  relevant business services and applications
  Seamlessly work with people: outside or inside your company
  Create a business network of connected businesses
Introducing LotusLive




                        Files
                                   My Network
                        Meetings

                                   Events
                        Chat
                                   Activities
                         Charts
                                   Survey Forms
                         eMail
LotusLive Offerings – 2009

                                                                                                                    eMail
                                                             Collaboration
     Web Conferencing

                                                  LotusLive                                          LotusLive Notes
LotusLive Meetings
                                                                                                     (Lotus Notes Hosted Messaging)
                                                  Engage(Bluehouse)
(Sametime Unyte Meeting)
                                                                                                     Full-featured, dedicated hosted Email service.
Full-featured Web conferencing service includes
                                                  An integrated suite of Web collaboration           (rich or Web client access)
polling, hand raising, record & playback.
                                                  and business networking solutions
                                                  including:-
                                                  •    On line Meetings    • Survey Forms               Available Today
    Available Today
                                                  •    Files               • Charts
                                                                                                           Additional Add-ons
                                                  •    Instant Messaging   • Profiles and Contacts
                                                  •    Activities
                                                                                                           LotusLive Mobile for Blackberry
                                                      Available Q2 ‘09                                                         Available 1H ‘09


                                                                                                           LotusLive Sametime IM
                                                                                                                               Available 1H ‘09
                                                      LotusLive
LotusLive Events
                                                      Connections
(Sametime Unyte Events)
                                                      An integrated suite of Web collaboration
                                                                                                     LotusLive iNotes
Internet-based event capabilities. Provides
                                                      and business networking solutions
tools to create & manage webinars.                                                                   Web-based Email service with group calendar
                                                      including:-
                                                                                                     & shared contacts.
    Available Today
                                                                           • Profiles and Contacts
                                                  • Files                                              Available Q3 ‘09
                                                                           • Instant Messaging
                                                  • Activities

                                                      Available Q2 ‘09
You Can build Smart Work capabilities



                                              Agile
                                              Business
                                               Model
Collaboration




                        Service Orientation
  Smarter




                                              Dynamic
                                               Business

                                                            Smart
                                                Processes




                                                            Work
                                              Smart
                                               SOA
Smart SOA

                  • Maximize reuse of investments
                    rather than recreate
                  • Any-to-any connection rather than
                    fragile, expensive point to point
                  • Match application function to
                    business needs immediately
                  • Mitigate risk with a sustainable and
                    scalable application foundation


Unlock the value of your own resources with
         flexibility to maximize ROI
Smart Work for Mobile Communications Agility




Working Smarter
• New framework to integrate
  customer-facing processes
• Stronger insight to maximize
  value of customer relationships

Smarter Business Outcomes

• 90% reduction in new
 mobile account activation time

• 1.5 million new customers
 processed per month
Agile Business Models

• Quickly shift direction to
  reflect economic realities
• Utilize the latest industry
  expertise
• Act on critical business
  insight
• Restructure teams to align
  to the business objectives

    Break through business as usual with a fresh
           approach for a smarter planet
Smarter Online Channel

       Moosejaw connects customers in new, innovative ways

                                     What’s smart?
                                     • Dynamic applications
                                     • Connected customers
                                     • Cross-channel experience
                                     • Bridges online, social and in-
                                       store experiences

     Fact: In two years there will   Smarter Business Outcomes
     be an estimated 2 billion       • Increase conversion rates
     people on the Web.
                                     • Increase customer satisfaction




20
What could we do next?

                                      Tactical Examples

                               Industry Solutions & Frameworks
Agile Business Model           Cloud Computing




                               Web 2.0 and Collaborative Software
Connected Customers            Mashups and Situational Applications



                               Business Process Management and
Dynamic Business Processes     Business Events
                               Smart SOA & Key Agility Indicators
Enabling business innovation and agility
                      requires a significant investment in software
‣ Software is increasingly being managed as a strategic
  business asset, key enabling sustained business
  differentiation and flexible operations

‣ Businesses everywhere are deploying increasingly
  intelligent, interconnected and instrumented
  software & products

‣ Enabling innovation, lowering costs and managing
  change is dependent on effective software delivery

$600B spent annually on Software & Information Technology
The Jazz platform:      enabling real-time organizational
       collaboration for business process of software delivery

   The Jazz initiative is composed of three
   1. An architecture for lifecycle integration
   2. A portfolio of products designed to put the team first
   3. A community of stakeholders

                                                         offering
                                      offering                                 offering
                                                                                                    offering
                         offering

        offering                                                                                                        offering

                                        Best Practice Processes


   Search and Query                                                                                                 Security
                                                                                           In context
                         Dashboards
                                                                                          collaboration
                                                             Events notification
                                        Team awareness


                                      JAZZ TEAM SERVER
                                                                                                          Server Integrations
Client Integrations
                                                                                                               Existing IBM offerings
    Eclipse
                                                                                                               Business Partner offerings
    Web 2.0
                                                                                                               Open source offerings
    Visual Studio (4Q)


                          Collaborate, Automate, Report
                          in a scalable, extensible team collaboration platform
New wave of innovative Jazz offerings

                                                 Requirements Composer                                             Quality Manager
     Team Concert
                                                     Business Expert Collaboration                          Collaborative Business-driven Quality
Innovation Through Collaboration
                                                   Elicit, capture, elaborate, discuss                          Coordinate quality assurance
 quot;Think and workquot; in unison and                         and review requirements                                plans, processes and resources
 provide real-time project heath




                                                                      Rational
                                                                    Requirements                 Rational
                                                      offering                      offering
                                                                     Composer                    Quality
                                   offering
                                                                                                 Manager
                      Rational                                                                                   Business
                       Team                                                                                       Partner
                                                         Best Practice Processes
                      Concert                                                                                      Jazz
                                                                                                                 Offerings




                                                                 JAZZ TEAM SERVER




ClearQuest

                     ClearCase                                                                                 Asset
                                              Build Forge                            Requisite                Manager
                                                                                       Pro
Enterprise Mashup Usage is Growing Rapidly


Over 20% companies 2007    Over 60% companies 2008-2009

                            22% of organizations surveyed are
                            using mashups now and an additional
                            42% (64% total) plan to use mashups
                            within two years
                            (Economist Intelligence Unit Survey, January 2007)




                            Forrester projects that the enterprise
                            mashup market will reach nearly $700
                            million by 2013
                            http://www.forrester.com/Research/Document/Excerpt/0,7211,44213,00.html




                            Gartner identified Enterprise
                            Mashups as one of the Top 10
                            Strategic Technologies for 2009
                            (Gartner Top 10 Strategic Technologies for 2009, Fall Symposium, 2008)
What is a Mashup?
A “mashup” is a lightweight web application created by combining information or
capabilities from more than one existing source to deliver new functions & insights.


                                                                 Rapid creation (days
                                                                 not months)
                                                                  Reuses existing
                                                                 capabilities, but
                                                                 delivers new functions
                                                                 + insights
                                                                 Requires limited to
                                                                 no technical skills
                                                                 Often mixes internal
                                                                 and external sources
There Are Different Types of Mashups

The term mashup encompasses both data and presentation mashups.


                                         Presentation- focused Mashups
            Presentation
                                           Assemble + wire
                                           Example Scenario: View
                                           customer data, trouble tickets,
                                           stock quote, recent news in one
                                           integrated interface
            Logic

                                         Data Mashups
                                           Access + transform
                                           information sources
        Information                        Example Scenario: Take
                                           insurance policies information
                                           from DB2 database and merge
                                           with feed from National Weather
                                           Service to generate a new feed
IBM Mashup Center Architecture

           Mashup Assembly Feed creation           Data Mashups            Catalog


                                                                                                      External Widgets/Feeds
           Mashup Enabler                    Browser-based tooling (Dojo + AJAX)                      Google Gadgets, ATOM, RSS, etc.


                                                                                                         WidgetServers
                                                                                                          Widget Servers
                  Atom              Atom               Feeds (XML,             Open Search
                  Feeds             Feeds              ATOM, RSS)              Catalog API (ATOM)       Java, PHP, HTML sMash…




            Lightweight           Feed           Transformation         Catalog
Logging                                                                                             Data Store
 Logging                                             Engine
 and       Mashup Server      Generation                                Services
  and
tracing
 tracing                                                                                    (meta-data, pages, preferences)
                                         WebSphere Application Server 6.1 (v1)



              Enterprise Information &          Personal &              Web (External)
                Application Sources            Departmental
                     HTML, Feeds (ATOM/RSS), Documents (ODF, PPT, XLS,) ERP, EIS…
Building Applications with Mashups & SOA

                    Choices aligned with customer needs and skills



               Lotus Mashups                   Infosphere MashupHub
                 (Assembly-centric)                   (Information-centric)
 IBM                                    Sharing +
                                        discovery
Mashup
                                                      Unlock Information and
                                            of
             Assemble widgets into
Center                                                 transform and mix it
                                        mashable
               dynamic mashups
                                                          into new feeds
                                         widgets




                                WebSphere sMash
                                    (Application-centric)
            Utilize dynamic scripting languages to create and run situational
                       applications and widgets, enabling mashups
WebSphere sMash and the power of less

                               Dynamic scripting languages: PHP
Speed
                               Templates & pre-built services: RESTful
    • Less config, code



Simplicity                     No-charge, robust browser & Eclipse based tooling
                               Simply create rich Web 2.0 interfaces: Dojo
    • Less install, effort



Agility                         Application “is” the server
                               Clean, short-lived runtime
•     Less footprint, fail



                     WebSphere sMash advances Smart SOA’s simplicity and
                         accelerates the alignment of Business and IT by
                        allowing developers to quickly and simply deliver
                     dynamic Web 2.0 based applications, enabling mashups.
Building a Smarter Planet
 SMARTER IS …                                                     SMARTER IS …
 Reducing a city’s traffic                                        Knowing where your in-process
 congestion and emissions                                         components are on the factory
 through road usage tolls                                         floor

  SMARTER IS …                                                    SMARTER IS …
  Getting real-time line of sight                                 Knowing real-time about
  across the transportation                                       inventory changes in your
  supply chain                                                    supply chain

                                   And today we are …


Stockholm, Sweden: An intelligent toll system in the city      BMW: Implemented RFID container tracking
center resulted in 20% less traffic, 40% lower emissions and   system improving utilization by 10-20%.
40,000 additional users of the public transportation system.



                                                                                                          31
Why IBM?

• Enabled business model transformations around the globe with
  over 250 proven business model maps across all industries

• Trusted, proven Smart SOATM results with over 7,022 clients
  worldwide

• Recognized SOA market leader with more share than all other
  vendors combined

• Every day, millions of people rely on IBM solutions to collaborate

• 190,000+ Smart Work professionals, spanning 17 industries and
  170 countries

• Over 4600 BPM clients and growing
Get Started Working Smarter
• Experience LotusLive with free trial at lotuslive.com
• Try WebSphere sMash in Amazon EC2. Learn how at
  www.projectzero.org
• Try Mashup Center in Lotus Greenhouse at greenhouse.lotus.com
• Sign up for complimentary Mashup consulting by contacting
  tdeutsch@us.ibm.com
• Join and participate in the Jazz.net community
• Try Rational Team Concert, Rational Quality Manager and Rational
  Requirements Composer at ibm.com/developerworks/rational
• Keep up with what IBM is doing in Web2.0 ibm.com/web20
• Web 2.0 Expo iphone scheduler developed by IBM Enterprise
  Modernization in partnership with Kapow
Other IBM Sessions this Week
‣ Thurs (Apr 2nd) 11:00-11:50am, Room 2016
  Session: Maximize your Web2.0 efforts with Cloud Computing
  Abstract: If you are wondering how to leverage cloud computing to drive cost
  efficiency and innovation in your organization, this session is for you.

‣ Thurs (Apr 2nd) 11:00-11:50am, Room 2009
  Session: Enterprise Web 2.0 Anti-Patterns, ROI and Metrics
  Abstract: This session will explore some of the common anti-patterns he
  observed in global enterprises that may explain why some of the benefits of
  Web 2.0 are not materializing fast enough, and will provide recommendations on
  how your organization can avoid common pitfalls.

‣ Thursday (Apr 2nd) 7pm SF Marriott (55 Fourth Street ) BOF
  WebSphere sMash in Amazon EC2

‣ Fri (Apr 3rd) 11:00-11:50am, Room 2016
  Session: Enterprise Mashups Technical Deep Dive
  Abstract: Receive an overview of the key features and architecture of IBM
  Mashup Center and watch a comprehensive demonstration of building a
  mashup, developing and discovering widgets, wiring widgets together, and
  sharing mashups.

‣ Check out the new IBM Web 2.0 solutions in Expo at Booth # 701
Let’s Build a Smarter Planet

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Web2.0 Expo: IBM Smart Work Panel April 1, 2009 Please Note: Slides follow short video

  • 1. Smart Work: Embrace Change & Empower Your Teams to Drive Growth and Innovation A Panel Discussion IBM Software Group www.ibm.com/web20 April 1, 2009 Let’s Build a Smarter Planet
  • 2. Smart Work for a Smarter Planet ‣ Panelists: ‣ Kathy Mandelstein, Director of WW Mktg, Web & Events, Rational kmandel@us.ibm.com, Twitter: @katmandelstein ‣ Ryan Boyles, Community Manager for Project Zero, WebSphere raboyles@us.ibm.com, Twitter: @therab ‣ Brendan Crotty, Program Director for Lotus Online Collaboration brendan_crotty@us.ibm.com ‣ Tom Deutsch, Program Director for Information Management, tdeutsch@us.ibm.com
  • 3. 1 billion transistors for each person on earth. 1 billion people are connected to the internet THINK By 2010, 30 billion RFID tags, embedded into our world.
  • 4. The Need for Action is Clear The U.S. healthcare system loses more than $100 billion a year to fraud. $11.5B worth of produce is wasted in India because of outdated post-harvest infrastructure. In North America, up to 22 percent of total port volume is empty containers.
  • 5. Today’s Business Imperatives are Cost Optimization Agility + to slash operational and to take advantage of new maintenance expense revenue opportunities and and maximize efficiency address competitive necessary for all threats economic climates To Survive…To Succeed! Let’s Build a Smarter Planet
  • 6. How to Get Your Team There Work Smart people interconnected process instrumented technology aligned IT & intelligent Business
  • 7. Working Smarter Together INTERCONNECTED • Any to any linkage of people, process, and systems • Social media and the internet used to collaborate • Globally integrated resource pools accessible INSTRUMENTED • Event capture and filtering for timely response • Sensor solutions deliver new insights for action • Systems that automatically adjust to your business INTELLIGENT • Deep discovery/search collaboration with clients/partners • Work automated for and changed by LOB leaders • Best practices for aligning IT to business needs
  • 8. CxOs Confirm the Priorities for Smart Work Processes #1 priority for fourth year in a row 2009 Gartner CIO Study 71% of CEOs place greater focus Collaboration on collaboration 2008 IBM CEO Study #1 SOA adoption driver is need for SOA business flexibility 2008 Forrester Study CEOs need to transform business Business models for change 2008 IBM CEO Study Model For Cost Optimization and Agility
  • 9. Smarter Collaboration • Enable people to work together in more cost effective ways • Discover, apply, and preserve expertise • Turn relationships into competitive advantage • Speed business processes People work smarter when collaboration is embedded in the way they work
  • 10. IBM Working Smarter Internally IBM leverages smarter collaboration across the enterprise What’s smart? • Real-time, socially enabled tools to improve client relationships and support • Team collaboration and web conferencing to speed finance processes • Dynamic feedback from users to prioritize product and offering improvements • Lower IT costs of collaboration infrastructure • Embedding collaboration in applications Smarter Business Outcomes • Less time spent in finding people, information: productivity savings of $80M per year • CFO closes books 3 days faster • Avoided $120M of cost by extending portal usage; unified communications saves $98M in travel and $17M in phone calls per year
  • 11. Business priorities are changing Cloud Computing Collaborate to Control Costs models Innovate Organizations face the challenge of creating top line growth while at the same time managing bottom line costs in today's economy The CEO’s twin priorities are driving innovation at grass roots level and cost reduction Pressure from hyper-competitive markets and globalisation Rise of emerging markets Internal resource reductions makes collaboration with customers and partners a necessity Cloud computing enables smarter collaboration across employees, customers, and partners; while controlling costs at the same time
  • 12. IBM Collaboration Strategy Unified Communications Situational Applications Messaging and and Social Software and Integration Collaboration Content Management On-Premise Appliance OnLine
  • 13. IBM Lotus SaaS Strategy Collaboration beyond the Enterprise is an Ubiquitous Pain Point Need to drive top line growth and innovation is driving organizations to want to work more closely with their customers and partners Need for margin expansion is driving organizations to optimize talent across the extended enterprise Our Strategy Deliver a set of services that dramatically simplifies and improves the business interactions organizations have with their customers & partners Execution Provide the essential business services that every workgroup needs in a way that is simple to acquire and easy to use Integrated collaborative & social networking services connected to relevant business services and applications Seamlessly work with people: outside or inside your company Create a business network of connected businesses
  • 14. Introducing LotusLive Files My Network Meetings Events Chat Activities Charts Survey Forms eMail
  • 15. LotusLive Offerings – 2009 eMail Collaboration Web Conferencing LotusLive LotusLive Notes LotusLive Meetings (Lotus Notes Hosted Messaging) Engage(Bluehouse) (Sametime Unyte Meeting) Full-featured, dedicated hosted Email service. Full-featured Web conferencing service includes An integrated suite of Web collaboration (rich or Web client access) polling, hand raising, record & playback. and business networking solutions including:- • On line Meetings • Survey Forms Available Today Available Today • Files • Charts Additional Add-ons • Instant Messaging • Profiles and Contacts • Activities LotusLive Mobile for Blackberry Available Q2 ‘09 Available 1H ‘09 LotusLive Sametime IM Available 1H ‘09 LotusLive LotusLive Events Connections (Sametime Unyte Events) An integrated suite of Web collaboration LotusLive iNotes Internet-based event capabilities. Provides and business networking solutions tools to create & manage webinars. Web-based Email service with group calendar including:- & shared contacts. Available Today • Profiles and Contacts • Files Available Q3 ‘09 • Instant Messaging • Activities Available Q2 ‘09
  • 16. You Can build Smart Work capabilities Agile Business Model Collaboration Service Orientation Smarter Dynamic Business Smart Processes Work Smart SOA
  • 17. Smart SOA • Maximize reuse of investments rather than recreate • Any-to-any connection rather than fragile, expensive point to point • Match application function to business needs immediately • Mitigate risk with a sustainable and scalable application foundation Unlock the value of your own resources with flexibility to maximize ROI
  • 18. Smart Work for Mobile Communications Agility Working Smarter • New framework to integrate customer-facing processes • Stronger insight to maximize value of customer relationships Smarter Business Outcomes • 90% reduction in new mobile account activation time • 1.5 million new customers processed per month
  • 19. Agile Business Models • Quickly shift direction to reflect economic realities • Utilize the latest industry expertise • Act on critical business insight • Restructure teams to align to the business objectives Break through business as usual with a fresh approach for a smarter planet
  • 20. Smarter Online Channel Moosejaw connects customers in new, innovative ways What’s smart? • Dynamic applications • Connected customers • Cross-channel experience • Bridges online, social and in- store experiences Fact: In two years there will Smarter Business Outcomes be an estimated 2 billion • Increase conversion rates people on the Web. • Increase customer satisfaction 20
  • 21. What could we do next? Tactical Examples Industry Solutions & Frameworks Agile Business Model Cloud Computing Web 2.0 and Collaborative Software Connected Customers Mashups and Situational Applications Business Process Management and Dynamic Business Processes Business Events Smart SOA & Key Agility Indicators
  • 22. Enabling business innovation and agility requires a significant investment in software ‣ Software is increasingly being managed as a strategic business asset, key enabling sustained business differentiation and flexible operations ‣ Businesses everywhere are deploying increasingly intelligent, interconnected and instrumented software & products ‣ Enabling innovation, lowering costs and managing change is dependent on effective software delivery $600B spent annually on Software & Information Technology
  • 23. The Jazz platform: enabling real-time organizational collaboration for business process of software delivery The Jazz initiative is composed of three 1. An architecture for lifecycle integration 2. A portfolio of products designed to put the team first 3. A community of stakeholders offering offering offering offering offering offering offering Best Practice Processes Search and Query Security In context Dashboards collaboration Events notification Team awareness JAZZ TEAM SERVER Server Integrations Client Integrations Existing IBM offerings Eclipse Business Partner offerings Web 2.0 Open source offerings Visual Studio (4Q) Collaborate, Automate, Report in a scalable, extensible team collaboration platform
  • 24. New wave of innovative Jazz offerings Requirements Composer Quality Manager Team Concert Business Expert Collaboration Collaborative Business-driven Quality Innovation Through Collaboration Elicit, capture, elaborate, discuss Coordinate quality assurance quot;Think and workquot; in unison and and review requirements plans, processes and resources provide real-time project heath Rational Requirements Rational offering offering Composer Quality offering Manager Rational Business Team Partner Best Practice Processes Concert Jazz Offerings JAZZ TEAM SERVER ClearQuest ClearCase Asset Build Forge Requisite Manager Pro
  • 25. Enterprise Mashup Usage is Growing Rapidly Over 20% companies 2007 Over 60% companies 2008-2009 22% of organizations surveyed are using mashups now and an additional 42% (64% total) plan to use mashups within two years (Economist Intelligence Unit Survey, January 2007) Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013 http://www.forrester.com/Research/Document/Excerpt/0,7211,44213,00.html Gartner identified Enterprise Mashups as one of the Top 10 Strategic Technologies for 2009 (Gartner Top 10 Strategic Technologies for 2009, Fall Symposium, 2008)
  • 26. What is a Mashup? A “mashup” is a lightweight web application created by combining information or capabilities from more than one existing source to deliver new functions & insights. Rapid creation (days not months) Reuses existing capabilities, but delivers new functions + insights Requires limited to no technical skills Often mixes internal and external sources
  • 27. There Are Different Types of Mashups The term mashup encompasses both data and presentation mashups. Presentation- focused Mashups Presentation Assemble + wire Example Scenario: View customer data, trouble tickets, stock quote, recent news in one integrated interface Logic Data Mashups Access + transform information sources Information Example Scenario: Take insurance policies information from DB2 database and merge with feed from National Weather Service to generate a new feed
  • 28. IBM Mashup Center Architecture Mashup Assembly Feed creation Data Mashups Catalog External Widgets/Feeds Mashup Enabler Browser-based tooling (Dojo + AJAX) Google Gadgets, ATOM, RSS, etc. WidgetServers Widget Servers Atom Atom Feeds (XML, Open Search Feeds Feeds ATOM, RSS) Catalog API (ATOM) Java, PHP, HTML sMash… Lightweight Feed Transformation Catalog Logging Data Store Logging Engine and Mashup Server Generation Services and tracing tracing (meta-data, pages, preferences) WebSphere Application Server 6.1 (v1) Enterprise Information & Personal & Web (External) Application Sources Departmental HTML, Feeds (ATOM/RSS), Documents (ODF, PPT, XLS,) ERP, EIS…
  • 29. Building Applications with Mashups & SOA Choices aligned with customer needs and skills Lotus Mashups Infosphere MashupHub (Assembly-centric) (Information-centric) IBM Sharing + discovery Mashup Unlock Information and of Assemble widgets into Center transform and mix it mashable dynamic mashups into new feeds widgets WebSphere sMash (Application-centric) Utilize dynamic scripting languages to create and run situational applications and widgets, enabling mashups
  • 30. WebSphere sMash and the power of less Dynamic scripting languages: PHP Speed Templates & pre-built services: RESTful • Less config, code Simplicity No-charge, robust browser & Eclipse based tooling Simply create rich Web 2.0 interfaces: Dojo • Less install, effort Agility Application “is” the server Clean, short-lived runtime • Less footprint, fail WebSphere sMash advances Smart SOA’s simplicity and accelerates the alignment of Business and IT by allowing developers to quickly and simply deliver dynamic Web 2.0 based applications, enabling mashups.
  • 31. Building a Smarter Planet SMARTER IS … SMARTER IS … Reducing a city’s traffic Knowing where your in-process congestion and emissions components are on the factory through road usage tolls floor SMARTER IS … SMARTER IS … Getting real-time line of sight Knowing real-time about across the transportation inventory changes in your supply chain supply chain And today we are … Stockholm, Sweden: An intelligent toll system in the city BMW: Implemented RFID container tracking center resulted in 20% less traffic, 40% lower emissions and system improving utilization by 10-20%. 40,000 additional users of the public transportation system. 31
  • 32. Why IBM? • Enabled business model transformations around the globe with over 250 proven business model maps across all industries • Trusted, proven Smart SOATM results with over 7,022 clients worldwide • Recognized SOA market leader with more share than all other vendors combined • Every day, millions of people rely on IBM solutions to collaborate • 190,000+ Smart Work professionals, spanning 17 industries and 170 countries • Over 4600 BPM clients and growing
  • 33. Get Started Working Smarter • Experience LotusLive with free trial at lotuslive.com • Try WebSphere sMash in Amazon EC2. Learn how at www.projectzero.org • Try Mashup Center in Lotus Greenhouse at greenhouse.lotus.com • Sign up for complimentary Mashup consulting by contacting tdeutsch@us.ibm.com • Join and participate in the Jazz.net community • Try Rational Team Concert, Rational Quality Manager and Rational Requirements Composer at ibm.com/developerworks/rational • Keep up with what IBM is doing in Web2.0 ibm.com/web20 • Web 2.0 Expo iphone scheduler developed by IBM Enterprise Modernization in partnership with Kapow
  • 34. Other IBM Sessions this Week ‣ Thurs (Apr 2nd) 11:00-11:50am, Room 2016 Session: Maximize your Web2.0 efforts with Cloud Computing Abstract: If you are wondering how to leverage cloud computing to drive cost efficiency and innovation in your organization, this session is for you. ‣ Thurs (Apr 2nd) 11:00-11:50am, Room 2009 Session: Enterprise Web 2.0 Anti-Patterns, ROI and Metrics Abstract: This session will explore some of the common anti-patterns he observed in global enterprises that may explain why some of the benefits of Web 2.0 are not materializing fast enough, and will provide recommendations on how your organization can avoid common pitfalls. ‣ Thursday (Apr 2nd) 7pm SF Marriott (55 Fourth Street ) BOF WebSphere sMash in Amazon EC2 ‣ Fri (Apr 3rd) 11:00-11:50am, Room 2016 Session: Enterprise Mashups Technical Deep Dive Abstract: Receive an overview of the key features and architecture of IBM Mashup Center and watch a comprehensive demonstration of building a mashup, developing and discovering widgets, wiring widgets together, and sharing mashups. ‣ Check out the new IBM Web 2.0 solutions in Expo at Booth # 701
  • 35. Let’s Build a Smarter Planet