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Kredibilita co to je a ako sa hodnoti


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Co je to kredibilita. Tradicne hodnotiace kriteria informacii na webovych sidlach.

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Kredibilita co to je a ako sa hodnoti

  1. 1. Katarína Buzová 2011<br />Kredibilita<br />
  2. 2. Čo to je ?<br />
  3. 3. Aká je ?<br />
  4. 4. Tradičné hodnotiace kritériá - CACAO<br />
  5. 5. Tradičné hodnotiace kritériá - CARS<br />Údaje o autorovi<br />Aktuálnosť<br />Dôkaz o riadení kvality<br />Komplexnosť<br />Metainformácie – sumárne, hodnotiace<br />Cieľové publikum a účel<br />Objektivita<br />Potvrdzovanie <br />Umiernenosť <br />Overenie<br />Konzistencia <br />Pravosť<br />(Robert Harris, 1997) <br />
  6. 6.<br />Ďakujem za pozornosť !<br />
  7. 7. Použité zdroje<br />BÜTTNER, Oliver B., GÖRITZ, Anja S., 2008. Perceived trustworthiness of online shops. In: Journal of Consumer Behaviour [online], vol.&, issue 1, p.35-50 [cit. 2010-10-19]. Dostupné na internete: <>.<br />BUZOVÁ, Katarína. 2010. Postavenie kredibility webových sídiel v rámci SEO optimalizácie. In ELET Newsletter [online], 27. september, 2010 [cit. 2010-10-19]. Dostupné na internete: <>.<br />CHEUNG, Christy M.K., LEE, Matthew K.O., 2001. Trust in Internet Shopping: Instrumental Development and Validation through Clasical and Modern Approaches. In: Journal of Global Information Management [online], vol. 9, no. 3, 2001 [cit. 2010-10-19]. Dostupné na internete: <>.<br />Fishkin, Rand. (2009). Search Engine 2009 Ranking Factors.  In: The Web´s best SEO resources. 2009 [online], [cit. 2010-09-20]. Dostupné na internete:<br />GARNIK, Igor, 2005. Vendor Credibility in e-Shops Design in Poland: an Empirical Study [online]. [cit. 2010-10-19]. Dostupné na internete: <>.<br />GARNIK, Igor, 2006. Factors Affecting Credibility of E-shops in Poland. In: Proceedings of 13th International COST294 Workshop on user Interface Quality Models [online], Rome September 12-13, 2006, pp. 94-97. [cit. 2010-10-19]. Dostupné na internete: <>.<br />
  8. 8. Použité zdroje<br />Knudsen, Chris. 2009. Credibility Matters. In: SEO Blog. 3rd December 2009 [online], ],  [cit. 2010-09-13].  Dostupné na internete:<br />MAYER, Roger C., DAVID, James H., SCHOORMAN, F. David, 1995. An integrative model of organizational trust. In: Academy of Management Review, vol.3, no.20, p. 709-734 [online]. [cit. 2010-101-19]. Dostupné na internete: <>.<br />McGee, Matt. 2008. The SEO Success Pyramid. In: Small Business Search Marketing.  8th January 2008 [online], [cit. 2010-09-20]. Dostupné na internete:<br />O’REILLY, Tim, 2009. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. In: Web Squared: Web 2.0 Five Years On [online]. [cit. 2010-10-19]. Dostupné na internete: <>.<br />RIEGELSBERGER, Jens, 2009. Building Trust in Online Shopping. In: BrandChannel [online]. [cit. 2010-10-19]. Dostupné na internete: <>.<br />Wall, Aaron. 2007. A Crucial SEO Element: Web Site Credibility. In: Search Engine Land. 13th September 2007 [online], [cit. 2010-09-20]. Dostupné na internete:<br />YOO, B., DONTHU, N., 2001. Developing a Scale to Measure the Perceived Quality of Internet Shopping Sites (SITEQUAL). In: Quarterly Journal of Electronic Commerce, 2, (1), 31-47 [online]. [cit. 2010-10-19]. Dostupné na internete: <>.<br />