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Video Marketing: The Who What
Where and How
Katie Lance, CEO/Owner, Katie Lance Consulting
@katielance
Why video?
• Appeals to emotions
• Creates intimacy
• Engage consumers
• Reaches a large
audience
The #2
search
engine in
the world
Source: DigitalSherpa.com
1/3 of all online activity is
spent watching videoSource: DigitalSherpa.com
Real estate
listings with
videos receive
403% more
inquiries than
those without
videos
Source: DigitalSherpa.com
Do it yourself or
hire a pro?
Do it yourself or hire a pro?
If you want to teach yourself: CreativeLive.com
Do it yourself tips:
1. Shoot horizontally
2...
Types of videos
Video blogging
Short form video
Market videos
Screen capture videos
Google hangout videos
Property tours
T...
Video blogging
Community videos
Neighborhood videos
Property videos
Market videos
Short form video
Instagram Vine
Video collages
Videolicious
Animoto
BombBomb.com
Video email
Google+ hangouts
Screenr.com
Creating a great video is just the
beginning
Add it to your marketing calendar
Add it to your website (blog)
Email it to d...
Contact me
KatieLance.com
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Video Marketing for Real Estate Pros

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This is a presentation I gave at the National Women's Council of REALTORS covering: getting started with video marketing, the how and why to hiring a pro, when it makes sense to 'do it yourself', how to promote your videos and best practices for video marketing. For weekly tips, please sign up for my weekly email newsletter at http://katielance.com or follow me on Twitter @katielance.

Published in: Real Estate, Business, Technology

Video Marketing for Real Estate Pros

  1. 1. Video Marketing: The Who What Where and How Katie Lance, CEO/Owner, Katie Lance Consulting @katielance
  2. 2. Why video? • Appeals to emotions • Creates intimacy • Engage consumers • Reaches a large audience
  3. 3. The #2 search engine in the world Source: DigitalSherpa.com
  4. 4. 1/3 of all online activity is spent watching videoSource: DigitalSherpa.com
  5. 5. Real estate listings with videos receive 403% more inquiries than those without videos Source: DigitalSherpa.com
  6. 6. Do it yourself or hire a pro?
  7. 7. Do it yourself or hire a pro? If you want to teach yourself: CreativeLive.com Do it yourself tips: 1. Shoot horizontally 2. Short and simple 3. Be prepared If you want to hire a pro: Google or Yelp 1. Interview 3-5 people 2. Ask for samples 3. Ask for references
  8. 8. Types of videos Video blogging Short form video Market videos Screen capture videos Google hangout videos Property tours Testimonials About me Community Neighborhood Video email
  9. 9. Video blogging
  10. 10. Community videos
  11. 11. Neighborhood videos
  12. 12. Property videos
  13. 13. Market videos
  14. 14. Short form video Instagram Vine
  15. 15. Video collages
  16. 16. Videolicious
  17. 17. Animoto
  18. 18. BombBomb.com Video email
  19. 19. Google+ hangouts
  20. 20. Screenr.com
  21. 21. Creating a great video is just the beginning Add it to your marketing calendar Add it to your website (blog) Email it to database Email it one-to-one Post it to Facebook Tweet it (multiple times!) LinkedIn Google Plus Instagram Pinterest Repeat!
  22. 22. Contact me KatieLance.com

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