Say It With Videos, Photos and Graphics

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In this presentation, Katie Lance, CEO and Owner of Katie Lance Consulting teaches the importance of integrating photos and video into your real estate marketing. She covers in-depth Instagram, Pinterest, Vine and other apps for creating unique photos and video as well as teaching tips for YouTube and Google Plus. For more info about Katie, please visit http://facebook.com/KatieLanceConsulting or on Twitter @katielance

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Say It With Videos, Photos and Graphics

  1. 1. SAY IT WITH VIDEOS, PHOTOS AND GRAPHICS Katie Lance, CEO & Owner, Katie Lance Consulting @katielance
  2. 2. WE ARE LIVING IN THE PHOTO ECONOMY
  3. 3. PHOTOS, GRAPHICS AND VIDEOS ARE KING• Appeals to emotions• Creates intimacy• Engage consumers• Reaches a large audience
  4. 4. THIS PRESENTATION…• Your brand – visually• Creating original content• My top 5 photo apps• My top 5 video apps• Social media opportunities: Pinterest, Google Plus and YouTube
  5. 5. SHOW V. TELL• Pictures• Videos• Images• Graphics• Animations• Infographics
  6. 6. CREATE ORIGINAL VISUAL CONTENTInvest in: Professionalgraphic design- RE/MAX Design CenterTypes of content:• Quotes• Checklists• Pictures• Video
  7. 7. PICMONKEY.COM
  8. 8. CROWDSOURCE VISUAL CONTENTEngage fans to:• Create and share images for you• Connect with and promote your brand• Contribute to photo and video contests, promotions or events
  9. 9. ADD WORDS AND PHRASES• Add captions and descriptions to quotes or videos• Overlay a “call to action”• Add keywords and images to video description• Include watermark or website URL on original photos
  10. 10. MY TOP 5 PHOTO APPS
  11. 11. 1. INSTAGRAM APP
  12. 12. 2. PIC FRAME APP
  13. 13. 3. MARBLE CAM APP
  14. 14. 4. OVER APP
  15. 15. 5. CAMERA+ APP
  16. 16. MY TOP 5 VIDEO APPS
  17. 17. VINE APP
  18. 18. • Link your brandwebsite to your bio• Search engines areindexing Pinterest• Avoid pinning overlyself-promotionalphotos/links
  19. 19. 29
  20. 20. USING PINTEREST TO CURATE CONTENT3/2/2013 35
  21. 21. USING PINTEREST TO CURATE CONTENT
  22. 22. PINTEREST FOR REAL ESTATE• What does it feel like to live in (city)? – Dining – Places to visit – Hot spots• Your team• Your interests• Your listings
  23. 23. GOOGLE PLUS HANGOUTS
  24. 24. GOOGLE PLUS HANGOUTS
  25. 25. GOOGLE PLUS HANGOUTS FOR REAL ESTATE• Mastermind groups• Relocation clients• Getting the “cast of characters” together• Weekly or monthly shows• Real estate teams
  26. 26. YOUTUBE FOR REAL ESTATE• Home tours• Community highlights• Client testimonials• Behind the scenes• Your raving fans
  27. 27. TAKE THE ONLINE OFFLINE
  28. 28. STICKYGRAM.COM
  29. 29. POSTAGRAM.COM
  30. 30. MOSAIC APP
  31. 31. CONTACT ME KATIE LANCE @KatieLance Next.Inman.comFacebook.com/KatieLanceConsulting

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