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The Future of Social Media in Real Estate

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This was a keynote presentation I gave at the RE/MAX Western Canada convention about the future of social media and technology trends in real estate. For additional tech and social media tips, please sign up for my email newsletter at http://katielance.com

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The Future of Social Media in Real Estate

  1. 1. The Future of Technology and Social Media In Real Estate RE/MAX Western Canada Conference 2013 Katie Lance, CEO/Owner, Katie Lance Consulting @katielance
  2. 2. JUST BECAUSE YOU AREN’T THERE – DOESN’T MEAN THE CONVERSATION ISN’T HAPPENING!
  3. 3. NOW BRANDS CAN HAVE A TWOWAY CONVERSATION WITH CONSUMERS “…And they bring 130 of their friends along for the ride. Social media is word of mouth at scale.” – Sheryl Sandberg, COO, Facebook
  4. 4. #SmallTownValues
  5. 5. REMEMBER..
  6. 6. SOCIAL MEDIA AND TECHNOLOGY HAS OPENED A DOOR
  7. 7. IT HAS CHANGED THE WAY NEWS IS SPREAD
  8. 8. #BostonMarathon
  9. 9. #BostonMarathon
  10. 10. IT’S CHANGED THE WAY WE COMMUNICATE AND IT’S CHANGED OUR CLIENT’S EXPECTATIONS
  11. 11. We interact with our mobile devices 40-80 times A DAY
  12. 12. Smartphone owners ... 35% check prior to the bathroom in the morning
  13. 13. Smartphone owners ... 43% sleep within arm’s reach of phone

38% wake up to check it during the night

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  14. 14. Today… • Making sense of the 2 biggest trends: social and mobile technology • Being intentional • Apps that make sense • Building our business by building relationships using social and technology
  15. 15. BE INTENTIONAL
  16. 16. • The reason why social media “works” is the personal part of it • People work with you because of YOU
  17. 17. IT’S NOT BLACK AND WHITE WHO YOU ARE – IS YOUR BRAND!
  18. 18. WHY DO PEOPLE CONNECT? • People connect with you when you share who you are beyond business • People connect with you when you validate their: family, travels, passions
  19. 19. BE A STORYTELLER
  20. 20. BE A STORYTELLER
  21. 21. BE A STORYTELLER
  22. 22. HOW CAN YOU TELL INTENTIONALLY TELL YOUR STORY?
  23. 23. INSTAGRAM
  24. 24. VIDEO • BombBomb video email Apps: • Vine • Instagram • Animoto • Videolicious
  25. 25. SURPRISE AND DELIGHT PEOPLE
  26. 26. SURPRISE AND DELIGHT PEOPLE
  27. 27. FACEBOOK LISTS: A.K.A. “WEEDING THROUGH THE NOISE”
  28. 28. PRIVATE FACEBOOK LISTS - CREATE 2 LISTS 1.Clients 2.Potential Clients
  29. 29. ONCE A DAY. EVERY DAY AUTHENTICALLY ENGAGE
  30. 30. RELATIONSHIPS ARE BUILT OVER SMALL INTERACTIONS OVER TIME
  31. 31. WHAT’S THE END GOAL? • It’s not about selling the house – it’s about building the relationship!
  32. 32. TWITTER • Reach out to potential and current clients • Put them into a list • Look at that list daily
  33. 33. ADVANCED SEARCH
  34. 34. #NoTweetLeftBehind
  35. 35. LINKEDIN SHOULD NOT BE THE “SET IT AND FORGET IT NETWORK”
  36. 36. LINKEDIN – IT’S WHERE TO START IN SOCIAL
  37. 37. GIVE TO GET. BE A GOOD FINDER.
  38. 38. 60 RECOMMENDATIONS!
  39. 39. APPS THAT MAKE SENSE FOR YOUR BUSINESS
  40. 40. IFTTT
  41. 41. EVERNOTE
  42. 42. DROPBOX
  43. 43. MOSAIC
  44. 44. MAILCHIMP
  45. 45. UNROLL.ME
  46. 46. RAPPORTIVE
  47. 47. HOOTSUITE
  48. 48. CONTACT ME Katie Lance KatieLance.com • Facebook.com/KatieLance Consulting • @katielance

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