Intentional
Relationship Building
with Social Media
Webinar: 3/27/14
Hosted by: @katielance and
@contactually
#SMREwebinar...
THIS WEBINAR
• Case studies of agents
successfully using relationship
building strategies in social
media
• How to be inte...
“SO, I HAVE A LOT OF FRIENDS AND
FANS… NOW WHAT?”
#SMREwebinar
#SMREwebinar
ARE YOU CONNECTING
WITH PEOPLE?
• Beyond the status
update
• Are connecting with
people intentionally or
haphazardly?
• St...
BEING INTENTIONAL ON FACEBOOK…
#SMREwebinar
CASE STUDY EXAMPLES
#SMREwebinar
CASE STUDY EXAMPLES
#SMREwebinar
ALANTE REAL ESTATE
THE BOUTIQUE REAL ESTATE GROUP
DO YOU HAVE A CONTENT
STRATEGY?
#SMREwebinar
Local Real Estate National Real Estate Local & Community Personal Interests
Favorite feature of a
listing
Compare home pri...
FACEBOOK
PAGES APP
Are you
providing the
right content,
to the right
people, at the
right time?
IMAGES MAKE A HUGE
DIFFERENCE
#SMREwebinar
FACEBOOK LISTS: A.K.A.
“WEEDING THROUGH THE NOISE”
#SMREwebinar
FACEBOOK LISTS - CREATE 2 LISTS
1.Clients
2.Potential Clients
https://www.facebook.com/bookmarks/lists
#SMREwebinar
ONCE A DAY. EVERY DAY
AUTHENTICALLY ENGAGE
#SMREwebinar
RELATIONSHIPS ARE BUILT
OVER SMALL
INTERACTIONS OVER TIME
#SMREwebinar
7 THINGS THAT MAKE A BIG
DIFFERENCE
1. Write on other people’s walls
2. Send private messages
3. Think long term
4. Short ...
IT’S WHERE TO START IN SOCIAL
#SMREwebinar
LINKEDIN SHOULD NOT BE
THE “SET IT AND FORGET IT
NETWORK”
#SMREwebinar
LINKEDIN – GIVE TO GET
• Reach out to potential
and current clients via
LinkedIn – as part of the
process
• It’s where to ...
• Easy way to connect
and expand your
sphere professionally
• Make sure your
profile is updated!
DON’T BE PASSIVE WITH
LIN...
LINKEDIN CONTACTS
#SMREwebinar
#SMREwebinar
TWITTER BEST PRACTICES
1. If someone tweets
you – respond! No
tweet left behind!
2. Tweet more about
others than
yourself!...
TWITTER
1. Reach out to potential and
current clients via Twitter
– as part of the process
2. Put them into a Client and
P...
CREATE A “LOCAL NEWS” LIST
#SMREwebinar
THE BEST TOOLS TO HAVE
IN YOUR TOOL CHEST
#SMREwebinar
SCHEDULING TWEETS
#SMREwebinar
SCHEDULING FACEBOOK
BUSINESS PAGES POSTS
#SMREwebinar
INTEGRATING SOCIAL MEDIA
#SMREwebinar
YOUR LIFE IS CONTENT!
#SMREwebinar
Contact Me
KatieLance.com
Sign up for my
email newsletter
for weekly tips! #SMREwebinar
Intentional Relationship Building with Social Media Webinar
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Intentional Relationship Building with Social Media Webinar

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Are you creating an intentional social media strategy? In this webinar recorded on 3/27/14 we covered:

* Case studies of agents successfully using relationship building strategies in social media
* How to be intentional and tactful with Facebook, Twitter and LinkedIn
* How to leverage each social platform to keep in touch with your sphere
* Creating an integrated social media strategy
and much more.

Click here to watch the recording: http://youtu.be/M0-sL7DQ8Zg

For more content like this, sign up for my email newsletter at http://katielance.com

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  • Your social plan can not have a “set it and forget it” featureContextKey times of day to post – which of you fans are most engaged on FB and with your page?Moments not impressions
  • 12-18 monthsLong term focusJust like real life
  • After an event – business cardsDon’t let LinkedIn be set it and forget itQuieter network
  • Intentional Relationship Building with Social Media Webinar

    1. 1. Intentional Relationship Building with Social Media Webinar: 3/27/14 Hosted by: @katielance and @contactually #SMREwebinar Katie Lance Brian Pesin
    2. 2. THIS WEBINAR • Case studies of agents successfully using relationship building strategies in social media • How to be intentional with Facebook, Twitter and LinkedIn • How to leverage each social platform to keep in touch with your sphere • Creating an integrated social media strategy • Q/A #SMREwebinar
    3. 3. “SO, I HAVE A LOT OF FRIENDS AND FANS… NOW WHAT?” #SMREwebinar
    4. 4. #SMREwebinar
    5. 5. ARE YOU CONNECTING WITH PEOPLE? • Beyond the status update • Are connecting with people intentionally or haphazardly? • Stop the random acts of social media #SMREwebinar
    6. 6. BEING INTENTIONAL ON FACEBOOK… #SMREwebinar
    7. 7. CASE STUDY EXAMPLES #SMREwebinar
    8. 8. CASE STUDY EXAMPLES #SMREwebinar
    9. 9. ALANTE REAL ESTATE
    10. 10. THE BOUTIQUE REAL ESTATE GROUP
    11. 11. DO YOU HAVE A CONTENT STRATEGY? #SMREwebinar
    12. 12. Local Real Estate National Real Estate Local & Community Personal Interests Favorite feature of a listing Compare home prices School holiday calendar Local sports team Story of a past client Economy news – MSNrealestate.com Downtown holiday dates Favorite pizza joint Neighborhood #1 Local. V. National Best place to get a burger Favorite coffee house Neighborhood #2 Article from the WSJ Why (city) is a great place to live Favorite winery Neighborhood #3 Article from Inman News Elementary school boundaries Coolest place to get away Neighborhood #4 Article from Fortune Story of a relocation client Best park for kids or dogs Local market stats Article from Forbes Story of giving back Favorite boutique Home improvement tips Article from the NYTimes Article link from local community blog Family friendly places CONTENT GRID Go to KatieLance.com - sign up for my email list to receive a free copy of the content grid!
    13. 13. FACEBOOK PAGES APP
    14. 14. Are you providing the right content, to the right people, at the right time?
    15. 15. IMAGES MAKE A HUGE DIFFERENCE #SMREwebinar
    16. 16. FACEBOOK LISTS: A.K.A. “WEEDING THROUGH THE NOISE” #SMREwebinar
    17. 17. FACEBOOK LISTS - CREATE 2 LISTS 1.Clients 2.Potential Clients https://www.facebook.com/bookmarks/lists #SMREwebinar
    18. 18. ONCE A DAY. EVERY DAY AUTHENTICALLY ENGAGE #SMREwebinar
    19. 19. RELATIONSHIPS ARE BUILT OVER SMALL INTERACTIONS OVER TIME #SMREwebinar
    20. 20. 7 THINGS THAT MAKE A BIG DIFFERENCE 1. Write on other people’s walls 2. Send private messages 3. Think long term 4. Short and sweet 5. Grammar counts. Edit ruthlessly. 6. What would get YOU to comment, like or share? 7. Post once a day. Consistency! #SMREwebinar
    21. 21. IT’S WHERE TO START IN SOCIAL #SMREwebinar
    22. 22. LINKEDIN SHOULD NOT BE THE “SET IT AND FORGET IT NETWORK” #SMREwebinar
    23. 23. LINKEDIN – GIVE TO GET • Reach out to potential and current clients via LinkedIn – as part of the process • It’s where to start in social when reaching out • Other ways to engage: LinkedIn endorsements and testimonials #SMREwebinar
    24. 24. • Easy way to connect and expand your sphere professionally • Make sure your profile is updated! DON’T BE PASSIVE WITH LINKEDIN #SMREwebinar
    25. 25. LINKEDIN CONTACTS #SMREwebinar
    26. 26. #SMREwebinar
    27. 27. TWITTER BEST PRACTICES 1. If someone tweets you – respond! No tweet left behind! 2. Tweet more about others than yourself! 3. Don’t over think it #SMREwebinar
    28. 28. TWITTER 1. Reach out to potential and current clients via Twitter – as part of the process 2. Put them into a Client and Potential Client list (can be public or private) 3. Look at that list daily, authentically engage #SMREwebinar
    29. 29. CREATE A “LOCAL NEWS” LIST #SMREwebinar
    30. 30. THE BEST TOOLS TO HAVE IN YOUR TOOL CHEST #SMREwebinar
    31. 31. SCHEDULING TWEETS #SMREwebinar
    32. 32. SCHEDULING FACEBOOK BUSINESS PAGES POSTS #SMREwebinar
    33. 33. INTEGRATING SOCIAL MEDIA #SMREwebinar
    34. 34. YOUR LIFE IS CONTENT! #SMREwebinar
    35. 35. Contact Me KatieLance.com Sign up for my email newsletter for weekly tips! #SMREwebinar

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