#IG4REInstagram for Real Estate Pros          Inman News Webinar                 May 10, 2012      Sponsored by: Marylhurs...
#IG4REThis webinar• Why Instagram & why has it had the success  it has had?• Creating content, creating photos• Inman’s st...
SPONSOR PRESENTER          K. Sunny Liston, DBA, CRB,               Principal Broker          Chair, Real Estate Studies, ...
Located South of Portland, Oregon     Marylhurst University offers students more than a     century of experience in acade...
MARYLHURST UNIVERSITY         REAL ESTATE PROGRAM    The mission of the real estate program is to educate students to    b...
MARYLHURST ACCELERATED        ONLINE DEGREE PROGRAMS    Real Estate Degree Programs:    • BS in Real Estate Studies    • M...
Questions and Answers    Take this time to enter any questions about     Marylhurst University in the chat box.    Quest...
#IG4REHow big is Instagram?• 12 million users in 1st  12 months• 30 million users in 2  years• As of May 2012: 50M  users•...
#IG4RE           key word = simplicity3/2/2013       @2012 Inman News — All Rights Reserved     10
#IG4RE  “Fast, beautiful photo sharing”3/2/2013   @2012 Inman News — All Rights Reserved     11
#IG4RE           “It works, isn’t enough”3/2/2013         @2012 Inman News — All Rights Reserved     12
#IG4RE“Not the code, but the experience” 3/2/2013   @2012 Inman News — All Rights Reserved     13
#IG4RE“No one wants to wait while they wait”                                                            Request is        ...
#IG4REBenefits of a smaller platform• Easier to connect on  a smaller platform• It’s its own network• Connecting with  oth...
#IG4RELook differently at the world aroundyou… 3/2/2013    @2012 Inman News — All Rights Reserved     16
What is the #1 type of content shared?                                                        Community• How can you use  ...
#IG4REHow Inman is Using Instagram                                                         Build brand                    ...
#IG4REHow is Inman using Instagram 3/2/2013   @2012 Inman News — All Rights Reserved     19
#IG4REReal estate pros rocking Instagram                                                     @mauraneill 3/2/2013   @2012 ...
#IG4REReal estate pros rocking Instagram                                                     @alexpino7 3/2/2013   @2012 I...
#IG4REReal estate pros rocking Instagram                                                     @cyndeehaydon 3/2/2013   @201...
Thinking outside the box…                                                     @depmodechick 3/2/2013   @2012 Inman News — ...
Maximizing platforms                                                     @rajqsar 3/2/2013   @2012 Inman News — All Rights...
3/2/2013   @2012 Inman News — All Rights Reserved   25
3/2/2013   @2012 Inman News — All Rights Reserved   26
3/2/2013   @2012 Inman News — All Rights Reserved   27
3/2/2013   @2012 Inman News — All Rights Reserved   28
#IG4REContact meKatie Lance@katielance@InmanNextFacebook.com/InmanNext 3/2/2013    @2012 Inman News — All Rights Reserved ...
Instagram for Real Estate Pros
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Instagram for Real Estate Pros

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These are the slides for a webinar from 2012 with Katie Lance, from Inman News. Katie teaches the best practices for real estate agents who want to integrate Instagram into their marketing plan. For more info about Katie please visit http://facebook.com/KatieLanceConsulting or on Twitter: http://twitter.com/KatieLance

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Instagram for Real Estate Pros

  1. 1. #IG4REInstagram for Real Estate Pros Inman News Webinar May 10, 2012 Sponsored by: Marylhurst University Presented by: Katie Lance @katielance
  2. 2. #IG4REThis webinar• Why Instagram & why has it had the success it has had?• Creating content, creating photos• Inman’s strategy• Real estate pros rocking it• Advanced goodies• Q/A 3/2/2013 @2012 Inman News — All Rights Reserved 2
  3. 3. SPONSOR PRESENTER K. Sunny Liston, DBA, CRB, Principal Broker Chair, Real Estate Studies, Accelerated Online Programs, Marylhurst University sliston@marlyhurst.edu4
  4. 4. Located South of Portland, Oregon Marylhurst University offers students more than a century of experience in academic excellence. It is an academically rigorous institution that offers degrees and professional programs tailored to the expectations and objectives of the adult learner. The University emphasizes peer learning, personal attention and sense of community.5
  5. 5. MARYLHURST UNIVERSITY REAL ESTATE PROGRAM The mission of the real estate program is to educate students to become responsible leaders within the real estate industry. Our program is designed for working adults and stresses the roles of innovation, information and collaboration while learning the practical aspects of the trade.6
  6. 6. MARYLHURST ACCELERATED ONLINE DEGREE PROGRAMS Real Estate Degree Programs: • BS in Real Estate Studies • MBA – Real Estate Concentration Undergraduate: •BS in Business Management •BS in Real Estate •BS in Sustainable Business Graduate: •MBA •MBA in Sustainable Business7
  7. 7. Questions and Answers Take this time to enter any questions about Marylhurst University in the chat box. Questions will be read aloud for our presenter to address. Thank you for joining us today! For more information about our programs and enrollment starts you can contact an advisor at: 1-866-278-3965 http://bit.ly/MUREPrograms8
  8. 8. #IG4REHow big is Instagram?• 12 million users in 1st 12 months• 30 million users in 2 years• As of May 2012: 50M users• When released on the Android: 1M new users in 12 hours 3/2/2013 @2012 Inman News — All Rights Reserved 9
  9. 9. #IG4RE key word = simplicity3/2/2013 @2012 Inman News — All Rights Reserved 10
  10. 10. #IG4RE “Fast, beautiful photo sharing”3/2/2013 @2012 Inman News — All Rights Reserved 11
  11. 11. #IG4RE “It works, isn’t enough”3/2/2013 @2012 Inman News — All Rights Reserved 12
  12. 12. #IG4RE“Not the code, but the experience” 3/2/2013 @2012 Inman News — All Rights Reserved 13
  13. 13. #IG4RE“No one wants to wait while they wait” Request is going, but they process the like! Source: @mikeyk 12/6/11 3/2/2013 @2012 Inman News — All Rights Reserved 14
  14. 14. #IG4REBenefits of a smaller platform• Easier to connect on a smaller platform• It’s its own network• Connecting with others over photos – personal & emotional 3/2/2013 @2012 Inman News — All Rights Reserved 15
  15. 15. #IG4RELook differently at the world aroundyou… 3/2/2013 @2012 Inman News — All Rights Reserved 16
  16. 16. What is the #1 type of content shared? Community• How can you use Neighborhood photos in your Views Downtown social media Coffee House marketing? Pizza Place Happy Clients• Thinking beyond Buildings the listing photo Doors Windows Gardens 3/2/2013 @2012 Inman News — All Rights Reserved 17
  17. 17. #IG4REHow Inman is Using Instagram Build brand Fun Events Story behind the story Behind the scenes Sneak peak People Places Things Tech Gadgets 3/2/2013 @2012 Inman News — All Rights Reserved 18
  18. 18. #IG4REHow is Inman using Instagram 3/2/2013 @2012 Inman News — All Rights Reserved 19
  19. 19. #IG4REReal estate pros rocking Instagram @mauraneill 3/2/2013 @2012 Inman News — All Rights Reserved 20
  20. 20. #IG4REReal estate pros rocking Instagram @alexpino7 3/2/2013 @2012 Inman News — All Rights Reserved 21
  21. 21. #IG4REReal estate pros rocking Instagram @cyndeehaydon 3/2/2013 @2012 Inman News — All Rights Reserved 22
  22. 22. Thinking outside the box… @depmodechick 3/2/2013 @2012 Inman News — All Rights Reserved 23
  23. 23. Maximizing platforms @rajqsar 3/2/2013 @2012 Inman News — All Rights Reserved 24
  24. 24. 3/2/2013 @2012 Inman News — All Rights Reserved 25
  25. 25. 3/2/2013 @2012 Inman News — All Rights Reserved 26
  26. 26. 3/2/2013 @2012 Inman News — All Rights Reserved 27
  27. 27. 3/2/2013 @2012 Inman News — All Rights Reserved 28
  28. 28. #IG4REContact meKatie Lance@katielance@InmanNextFacebook.com/InmanNext 3/2/2013 @2012 Inman News — All Rights Reserved 29

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