NOW BRANDS CAN HAVE A TWO-WAY CONVERSATION WITH CONSUMERS“…And they bringtheir 130 friendsalong for the ride.Social media is wordof mouth at scale”- Sheryl Sandberg, COO, Facebo ok
“Social media isno longer apassing trend aswe enter thefully fledgedsocial media agethis year”
TODAY1. Fans and friends… now what?2. The Big 3: Facebook, LinkedIn and Twitter3. Building relationships and strategy4. Fitting it into your business and building your business5. Tools for managing it and making the most use of your time
“SO, I HAVE A LOT OF FRIENDS AND FANS… NOW WHAT?”
FACEBOOK BUSINESS PAGES• Your posts show up in your members newsfeed• People can “like” your page and not have to friend you• Opportunity to showcase Facebook.com/KatieLanceConsulting your expertise in real estate and the community 31
ASK QUESTIONS Are you going to the the holiday event downtown this weekend? Click “LIKE” if you are! QUICK POLL: Have you lived in your house for 5 or more years? What is the #1 thing you love about (your city)?
7 THINGS THAT MAKE A BIG DIFFERENCE1. Write on other people’s walls2. Send private messages3. Think long term4. Short and sweet5. Grammar counts. Edit ruthlessly.6. What would get YOU to comment, like or share?7. Post once a day. Consistency!
CONTENT GRID National RealLocal Real Estate Local & Community Personal Interests EstateFavorite feature of a Compare home prices School holiday calendar Local sports teamlisting Favorite pizza joint Downtown holidayStory of a past client Economy news dates Best place to get a Favorite coffee houseNeighborhood #1 Local v. National burger Why ___is a great place Favorite wineryNeighborhood #2 Article from state assoc to live Elementary school Coolest place to getNeighborhood #3 Article from NAR boundaries away Story of a relocation Best park for kids orNeighborhood #4 Article from Inman client dogsLocal market stats Article from WSJ Story of giving back Favorite boutiqueHome improvement tips Article from NYTimes Article from Patch.com Family friendly places
IMAGES MAKE A HUGE DIFFERENCE• Images, images, images – your OWN are best• Use your smartphone apps: Instagram, Over, Camer a+, Snapseed,
FACEBOOK GROUPS• Users have to be approved to join• Generally, more conversation happens in groups because of privacy• Downside, your posts do not show up in your members TWO GREAT GROUPS TO JOIN: newsfeeds 1. 2. Tech Support Group for Real Estate What Should I Spend My Money On? 41
FACEBOOK GROUPSEXAMPLES:1. “Atlanta Movers and Shakers”: Purpose: to share pre-market listings and buyer needs2. “Moving the Denver”: Purpose: an online exchange for those moving to the Mile High City! – Landlords: Post your available rentals! – Tenants: Find great house or apartment to rent! – Realtors: Promote your new listings here! – Employers: Advertise your new job openings – Job Seekers: Get a job at 5280 feet
LINKEDIN SHOULD NOT BETHE “SET IT AND FORGET IT NETWORK”
LINKEDIN – GIVE TO GET• Reach out to potential and current clients via LinkedIn – as part of the process• It’s where to start in social when reaching out• Other ways to engage: LinkedIn endorsements and testimonials
DON’T BE PASSIVE WITH LINKEDIN• Every potential client you meet, connect with them on LinkedIn (and Twitter)• Easy way to connect and expand your sphere professionally
BUILDING NEW RELATIONSHIPS WITH LINKEDIN• Every new person you meet that COULD be a client – are you connecting with them on LinkedIn?• Are you sending them an email or LinkedIn message saying how great it was to meet or connect with them?• People want to work with busy people (it’s ok to brag – a little!)
KNOW THE RULES OF THE ROAD• It’s ok to tweet publicly to someone using the @ sign.• Not sure about it being public? Send a DM (Direct Message)• When you start a tweet with someone’s name – the only people who see it are the people that follow you and them!
TWITTER BEST PRACTICES1. If someone tweets you – respond! No tweet left behind!2. Tweet more about others than yourself!3. Don’t over think it
TWITTER• Reach out to potential and current clients via Twitter – as part of the process• Put them into a Client and Potential Client list (can be public or private)• Look at that list daily, authentically engage
GROWING YOUR SOCIAL MEDIA CHANNELS5 Must-Do’s• Suggest people like your page• Add social icons to your site• Email signature• Email – mention in email newsletter• Send out special – give them a reason why
THE NEW ROUTINE• Meet a new potential client: send them a LinkedIn request• Out on broker tour – see an AMAZING feature, snap a photo; Instagram it!• Close a transaction – take a 1 minute video with your clients (or take a photo with the SOLD sign!)• Go to a real estate conference – CHECK IN on Foursquare or Facebook• What MOVES you personally – your kids, your family, a beautiful sunset? SHARE it. That’s how you connect.• Your LIFE is content