Grow Your Business:Cultivate and Harvest Relationships With     Social Media                      #REDominance     Katie L...
#REDominance  WE’VE BEEN GIVEN ANINCREDIBLE OPPORTUNITY                   #REDominance
#REDominanceSOCIAL MEDIA HAS OPENED        A DOOR                   #REDominance
IT’S NOT A JUST A MARKETING CHANNEL  IT’S A COMMUNICATIONS CHANNEL                             #REDominance
This webinar•   Leverage the power of Facebook, Twitter    and LinkedIn through a content strategy    and a listening stra...
MARKETING USED TO BE ONE DIMENTIONAL                  #REDominance
NOW BRANDS CAN HAVE A TWO-WAY CONVERSATION WITH CONSUMERS“…And they bringtheir 130 friendsalong for the ride.Social media ...
“SO, I HAVE A LOT OF FRIENDS AND       FANS… NOW WHAT?”                             #REDominance
BE INTENTIONAL                 #REDominance
ARE YOU CONNECTING     WITH PEOPLE?• Beyond the status  update• Are connecting with  people intentionally or  haphazardly?...
CONNECTING WITH THE      “BIG 3”                 #REDominance
FACEBOOK PERSONAL PROFILE• It can’t be all about  real estate• Be you, be authentic• Act like you would at  a dinner party...
FACEBOOK LISTS: A.K.A.“WEEDING THROUGH THE NOISE”                      #REDominance
FACEBOOK LISTS - CREATE 2 LISTS1.Clients       https://www.facebook.com/bookmarks/lists2.Potential Clients                ...
ONCE A DAY. EVERY DAY  AUTHENTICALLY ENGAGE                         #REDominance
#REDominance
FACEBOOK BUSINESS PAGES• Your posts show up in your  members newsfeed• People can “like” your  page and not have to  frien...
#REDominance
ASK QUESTIONS Are you going to the the  holiday event downtown this  weekend? Click “LIKE” if you  are! QUICK POLL: Have...
7 THINGS THAT MAKE A BIG       DIFFERENCE1. Write on other people’s walls2. Send private messages3. Think long term4. Shor...
DO YOU HAVE A CONTENT      STRATEGY?                  #REDominance
#REDominance
CONTENT GRID                         National RealLocal Real Estate                                   Local & Community Pe...
IMAGES MAKE A HUGE        DIFFERENCE• Images, images, images  – your OWN are best• Use your smartphone  apps: Instagram, O...
WHY DOES THIS WORK?                 #REDominance
RELATIONSHIPS ARE BUILT      OVER SMALLINTERACTIONS OVER TIME                    #REDominance
It’s easy to be the person doingall the talking. The real beauty ofsocial media is listening andnoticing.                 ...
BUT WHAT ABOUT   LINKEDIN?                 #REDominance
LINKEDIN SHOULD NOT BETHE “SET IT AND FORGET IT       NETWORK”                     #REDominance
LINKEDIN – GIVE TO GET• Reach out to potential  and current clients via  LinkedIn – as part of the  process• It’s where to...
DON’T BE PASSIVE WITH          LINKEDIN• Every potential client  you meet, connect  with them on  LinkedIn (and  Twitter)•...
WHAT ABOUT TWITTER?                 #REDominance
TWITTER BEST PRACTICES1. If someone tweets   you – respond! No   tweet left behind!2. Tweet more about   others than   you...
TWITTER• Reach out to  potential and  current clients via  Twitter – as part of  the process• Put them into a  Client and ...
CREATE A “LOCAL NEWS” LIST
THE BEST TOOLS TO HAVE  IN YOUR TOOL CHEST                   #REDominance
SCHEDULING TWEETSa.k.a. “drip marketing” for Twitter                               #REDominance
SCHEDULING FACEBOOKBUSINESS PAGES POSTS                  #REDominance
FACEBOOK PAGES APP                 #REDominance
ZITE       #REDominance
GROWING YOUR SOCIAL    MEDIA CHANNELS5 Must-Do’s• Suggest people like your  page• Add social icons to your site• Email sig...
INTEGRATING SOCIAL MEDIA INTO YOUR     BUSINESS                 #REDominance
MAKE SOCIAL PART OFWHAT YOU DO EVERYDAY
YOUR LIFE IS CONTENT!
IN CLOSING1. No tweet left behind2. Be authentic3. Listen more4. Be strategic5. Be intentional                          #R...
CONTACT ME – Q/A KATIE LANCE @KatieLance Next.Inman.comFacebook.com/KatieLanceConsulting                              #RED...
Grow Your Business  Cultivate and Harvest Relationships with Social Media
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Grow Your Business Cultivate and Harvest Relationships with Social Media

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Leverage, listen, look and learn tactics and strategies for using social media to prospect and build relationships with your clients - past, current and future! This deck was for a webinar with @REDominance on 3/12/13. For more info please visit http://facebook.com/KatieLanceConsulting or @katielance on Twitter

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Grow Your Business Cultivate and Harvest Relationships with Social Media

  1. 1. Grow Your Business:Cultivate and Harvest Relationships With Social Media #REDominance Katie Lance, CEO and Owner, Katie Lance Consulting @katielance
  2. 2. #REDominance WE’VE BEEN GIVEN ANINCREDIBLE OPPORTUNITY #REDominance
  3. 3. #REDominanceSOCIAL MEDIA HAS OPENED A DOOR #REDominance
  4. 4. IT’S NOT A JUST A MARKETING CHANNEL IT’S A COMMUNICATIONS CHANNEL #REDominance
  5. 5. This webinar• Leverage the power of Facebook, Twitter and LinkedIn through a content strategy and a listening strategy for connecting with those who can bring you business in the next 12 months• Cut through the noise of social media and zero in on the people you most want to connect with through social media• How to use social media as a listening and communications tool - not just a broadcasting tool• Learn specific strategies to implement using the "big 3 in social media" - LinkedIn, Twitter and Facebook to help cultivate relationships and build business #REDominance
  6. 6. MARKETING USED TO BE ONE DIMENTIONAL #REDominance
  7. 7. NOW BRANDS CAN HAVE A TWO-WAY CONVERSATION WITH CONSUMERS“…And they bringtheir 130 friendsalong for the ride.Social media is wordof mouth at scale”- Sheryl Sandberg, COO, Facebo ok #REDominance
  8. 8. “SO, I HAVE A LOT OF FRIENDS AND FANS… NOW WHAT?” #REDominance
  9. 9. BE INTENTIONAL #REDominance
  10. 10. ARE YOU CONNECTING WITH PEOPLE?• Beyond the status update• Are connecting with people intentionally or haphazardly?• Stop the random acts of social media #REDominance
  11. 11. CONNECTING WITH THE “BIG 3” #REDominance
  12. 12. FACEBOOK PERSONAL PROFILE• It can’t be all about real estate• Be you, be authentic• Act like you would at a dinner party• Reconnect with Facebook.com/KatieLance friends and colleagues #REDominance 12
  13. 13. FACEBOOK LISTS: A.K.A.“WEEDING THROUGH THE NOISE” #REDominance
  14. 14. FACEBOOK LISTS - CREATE 2 LISTS1.Clients https://www.facebook.com/bookmarks/lists2.Potential Clients #REDominance
  15. 15. ONCE A DAY. EVERY DAY AUTHENTICALLY ENGAGE #REDominance
  16. 16. #REDominance
  17. 17. FACEBOOK BUSINESS PAGES• Your posts show up in your members newsfeed• People can “like” your page and not have to friend you Facebook.com/KatieLanceConsulting• Opportunity to showcase your expertise in real estate and the community #REDominance 18
  18. 18. #REDominance
  19. 19. ASK QUESTIONS Are you going to the the holiday event downtown this weekend? Click “LIKE” if you are! QUICK POLL: Have you lived in your house for 5 or more years? What is the #1 thing you love about (your city)? #REDominance
  20. 20. 7 THINGS THAT MAKE A BIG DIFFERENCE1. Write on other people’s walls2. Send private messages3. Think long term4. Short and sweet5. Grammar counts. Edit ruthlessly.6. What would get YOU to comment, like or share?7. Post once a day. Consistency! #REDominance
  21. 21. DO YOU HAVE A CONTENT STRATEGY? #REDominance
  22. 22. #REDominance
  23. 23. CONTENT GRID National RealLocal Real Estate Local & Community Personal Interests EstateFavorite feature of a Compare home prices School holiday calendar Local sports teamlisting Favorite pizza joint Downtown holidayStory of a past client Economy news dates Best place to get a Favorite coffee houseNeighborhood #1 Local v. National burger Why ___is a great place Favorite wineryNeighborhood #2 Article from state assoc to live Elementary school Coolest place to getNeighborhood #3 Article from NAR boundaries away Story of a relocation Best park for kids orNeighborhood #4 Article from Inman client dogsLocal market stats Article from WSJ Story of giving back Favorite boutiqueHome improvement tips Article from NYTimes Article from Patch.com Family friendly places
  24. 24. IMAGES MAKE A HUGE DIFFERENCE• Images, images, images – your OWN are best• Use your smartphone apps: Instagram, Over, Camera+, Snapseed,
  25. 25. WHY DOES THIS WORK? #REDominance
  26. 26. RELATIONSHIPS ARE BUILT OVER SMALLINTERACTIONS OVER TIME #REDominance
  27. 27. It’s easy to be the person doingall the talking. The real beauty ofsocial media is listening andnoticing. #REDominance
  28. 28. BUT WHAT ABOUT LINKEDIN? #REDominance
  29. 29. LINKEDIN SHOULD NOT BETHE “SET IT AND FORGET IT NETWORK” #REDominance
  30. 30. LINKEDIN – GIVE TO GET• Reach out to potential and current clients via LinkedIn – as part of the process• It’s where to start in social when reaching out• Other ways to engage: LinkedIn endorsements and testimonials #REDominance
  31. 31. DON’T BE PASSIVE WITH LINKEDIN• Every potential client you meet, connect with them on LinkedIn (and Twitter)• Easy way to connect and expand your sphere professionally #REDominance
  32. 32. WHAT ABOUT TWITTER? #REDominance
  33. 33. TWITTER BEST PRACTICES1. If someone tweets you – respond! No tweet left behind!2. Tweet more about others than yourself!3. Don’t over think it #REDominance
  34. 34. TWITTER• Reach out to potential and current clients via Twitter – as part of the process• Put them into a Client and Potential Client list (can be public or private)• Look at that list daily, authentically engage #REDominance
  35. 35. CREATE A “LOCAL NEWS” LIST
  36. 36. THE BEST TOOLS TO HAVE IN YOUR TOOL CHEST #REDominance
  37. 37. SCHEDULING TWEETSa.k.a. “drip marketing” for Twitter #REDominance
  38. 38. SCHEDULING FACEBOOKBUSINESS PAGES POSTS #REDominance
  39. 39. FACEBOOK PAGES APP #REDominance
  40. 40. ZITE #REDominance
  41. 41. GROWING YOUR SOCIAL MEDIA CHANNELS5 Must-Do’s• Suggest people like your page• Add social icons to your site• Email signature• Email – mention in email newsletter• Send out special – give them a reason why #REDominance
  42. 42. INTEGRATING SOCIAL MEDIA INTO YOUR BUSINESS #REDominance
  43. 43. MAKE SOCIAL PART OFWHAT YOU DO EVERYDAY
  44. 44. YOUR LIFE IS CONTENT!
  45. 45. IN CLOSING1. No tweet left behind2. Be authentic3. Listen more4. Be strategic5. Be intentional #REDominance
  46. 46. CONTACT ME – Q/A KATIE LANCE @KatieLance Next.Inman.comFacebook.com/KatieLanceConsulting #REDominance

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