Creating a Social Schedule That Works

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For many, the surge of social feels like more work than help. Hear tips on how to best manage your social workflow seamlessly. This presentation was presented on 10/3/12 at the California Association of Realtors EXPO by Katie Lance.

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  • Creating a Social Schedule That Works

    1. 1. Creating a Social Schedule That Works CAR EXPO Katie Lance, Chief Strategist @katielance
    2. 2. This presentation…• Strategy• Isn’t it time to get organized? Content grid + scheduling posts – do’s/don’ts• Curation is the name of the game• How to effectively curate content across multiple platforms• Little things that make a huge difference 10/3/2012 @2012 Inman News — All Rights Reserved 2
    3. 3. 10/3/2012 @2012 Inman News — All Rights Reserved 3
    4. 4. What is your content strategy for 2012?• “93% of marketing professionals plan to create content marketing as part of their overall strategy in 2012.” 10/3/2012 @2012 Inman News — All Rights Reserved 4
    5. 5. 10/3/2012 @2012 Inman News — All Rights Reserved 5
    6. 6. Without a strategy, you are just throwing something against the wall and seeing if it sticks10/3/2012 @2012 Inman News — All Rights Reserved 6
    7. 7. Solution: create a content grid•Never again will you say, “what should I post today?•Create 30 days of content at once 10/3/2012 @2012 Inman News — All Rights Reserved 7
    8. 8. Local Real Estate Content Grid National Real Estate Local & Community Personal InterestsFavorite feature of a Compare home news School holiday Local sports teamlisting calendarStory of a past client Economy news Downtown holiday Favorite pizza joint datesNeighborhood #1 Local. V. National Best place to get a Favorite coffee house burgerNeighborhood #2 Article from RE/MAX Why (city) is a great Favorite winery place to liveNeighborhood #3 Article from Inman Elementary school Coolest place to get News boundaries awayNeighborhood #4 Article from NAR Story of a relocation Best park for kids or client dogsLocal market stats Article from state Story of giving back Favorite boutique associationHome improvement Article from the WSJ Article from Family friendly placestips or NYTimes Patch.com
    9. 9. Scheduling: tweetsa.k.a. “drip marketing” for Twitter 10/3/2012 @2012 Inman News — All Rights Reserved 9
    10. 10. Scheduling: Facebook posts 10/3/2012 @2012 Inman News — All Rights Reserved 10
    11. 11. The key to the content grid “working”…. Is being agreat contentcurator! 10/3/2012 @2012 Inman News — All Rights Reserved 11
    12. 12. 3 steps to being a good contentcurator1.Discovery2.Organization3.Distribution 10/3/2012 @2012 Inman News — All Rights Reserved 12
    13. 13. Google alerts• Set up alerts for each neighborhood or community you work• Local schools• Your name 10/3/2012 @2012 Inman News — All Rights Reserved 13
    14. 14. 10/3/2012 @2012 Inman News — All Rights Reserved 14
    15. 15. 10/3/2012 @2012 Inman News — All Rights Reserved 15
    16. 16. Pulse News 10/3/2012 @2012 Inman News — All Rights Reserved 16
    17. 17. Houzz 10/3/2012 @2012 Inman News — All Rights Reserved 17
    18. 18. Zite 10/3/2012 @2012 Inman News — All Rights Reserved 18
    19. 19. Organizing Content2 great apps to use:Evernote Instapaper 10/3/2012 @2012 Inman News — All Rights Reserved 19
    20. 20. Little things really do make a difference10/3/2012 @2012 Inman News — All Rights Reserved 20
    21. 21. Facebook Pages app 10/3/2012 @2012 Inman News — All Rights Reserved 21
    22. 22. Publishing Across Multiple Channels• Look for content that can apply to multiple channels• Look for content that is relevant, fun, interesting• Be consistent 10/3/2012 @2012 Inman News — All Rights Reserved 22
    23. 23. Sharing a photo from Facebook on Twitter 10/3/2012 @2012 Inman News — All Rights Reserved 23
    24. 24. Sharing a photo from Facebook on Twitter 10/3/2012 @2012 Inman News — All Rights Reserved 24
    25. 25. Sharing a photo from Facebook on Twitter 10/3/2012 @2012 Inman News — All Rights Reserved 25
    26. 26. Using Pinterest to Curate Content 10/3/2012 @2012 Inman News — All Rights Reserved 26
    27. 27. Using Pinterest to Curate Content 10/3/2012 @2012 Inman News — All Rights Reserved 27
    28. 28. Using Pinterest to Curate Content 10/3/2012 @2012 Inman News — All Rights Reserved 28
    29. 29. Twitter in 15 Minutes a DayEvery AM – before you open your email:• 1 minute: respond to tweets and DM’s.• 1 minute: scan your home feed and retweet 1 tweet.• 7 minutes: Open up 3 news sites you read & trust and find 3-4 articles to tweet out. Schedule them in HootSuite to “drip out” later in the day and next day.Lunch:• 1 minute: respond to tweets and DM’s.• 1 minute: scan your home feed and retweet 1 tweetEnd of day:• 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweet.2 minutes• Follow 10 new people 10/3/2012 @2012 Inman News — All Rights Reserved 29
    30. 30. Where to start?? • Brainstorm topics: –Your town, local real estate, interests, community • Set up 2-3 Google Alerts 10/3/2012 @2012 Inman News — All Rights Reserved 30
    31. 31. Where to start?? • Look at content (i.e. news that you read) differently. As you see interesting content, save it into Evernote or Instapaper. • Post it to your networks as you go, or schedule via HootSuiteor right on Facebook! 10/3/2012 @2012 Inman News — All Rights Reserved 31
    32. 32. Where to start?? 1. Pinterest is a great place to start! 2. Create boards of all the different types of content that you could post to your social channels 10/3/2012 @2012 Inman News — All Rights Reserved 32
    33. 33. Contact me Katie Lance @katielance Facebook.com/KatieLance Next.Inman.com 10/3/2012 @2012 Inman News — All Rights Reserved 33

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