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Putting a Content
Strategy Together
for Social Media
RE/MAX Western Canada
Conference
Katie Lance, CEO/Owner,
Katie Lance ...
“Do you have
business that you can
attribute because of
friendships you have
developed through
social media?”
“Absolutely, last
time I tracked it,
SM was bringing
in 80% of my
business”
- Ryan Hukill
“I can directly track over
$30M in sales to Facebook
relationships. It may be
even higher. Last night I
listed a house in ...
“14 deals in 13
months because of
Facebook!”
- Robert C. Stern
It’s not just that
content is king, but
CONTEXT is KING!
Without a
strategy, you are
just throwing
something
against the wall
and seeing if it
sticks
Today…
•
•
•
•
•

Content strategy
Content grid
Types of content
Content across multiple platforms
Secrets no one seems to...
CONTENT GRID

Get your free copy at katielance.com
5 WAYS TO CREATE A
CONTENT GRID
1. Google docs
2. Evernote
3. Google or Outlook
calendar
4. Excel spreadsheet
5. Pen and p...
3 CONTENT GRID MUSTHAVES
1. Your buckets
content
2. Topic ideas
3. List of go-to
sources
TYPES OF CONTENT
1.
2.
3.
4.

Links to articles
Photos
Videos
Questions
TYPES OF CONTENT
1. LINKS TO ARTICLES
GOOGLE ALERTS
• Neighborhoods
• Local schools
• Your name
CREATE A “LOCAL NEWS” LIST
TYPES OF CONTENT
2. PHOTOS
PHOTOS - #1 TYPE OF
CONTENT BEING SHARED
•
•
•
•
•
•

Community
Neighborhood
Views
Downtown
Coffee House
Pizza Place

• Ha...
IMAGES MAKE A HUGE
DIFFERENCE
CAMERA +
INSTAGRAM – GET
PERSONAL
OVER
SIDE BY SIDE

VS.
PICMONKEY
PicMonkey.com
PICMONKEY
1. Increase saturation
50%
2. Added border
3. Add quote
4. Added my web
address
5. Save!
CELBRATE MOMENTS
CELEBRATE MOMENTS
TYPES OF CONTENT
3. VIDEO
PIC PLAY POST
PTCH

http://ptch.com/ptch/5057d7f58d4f98762aa5495d
3 VIDEO IDEAS
1. Community
videos
2. Testimonial
videos
3. “Sneak
peek” videos
VIDEO TIPS
• No one likes how they sound on
video
• Be organized – not scripted
• Shoot horizontally
• Beginning, middle a...
G+ HANGOUTS
• Calls with clients
• Team meetings
• Classes

MobileAgentTV.com
BreveTV.com
TYPES OF CONTENT
4. QUESTIONS
“Have you lived in your
house for 5 or more years?”
“What is the #1 thing you
love about (your city)?”
“How old were you when
you bought your first
house?”
A FEW SECRETS NO
ONE SEEMS TO TALK
ABOUT
CONTENT ACROSS MULTIPLE
PLATFORMS
EXTENDING THE LIFE OF A
POST
IT’S NOT WHAT YOU SAY IT’S
HOW YOU SAY IT
RIGHT!
WRONG
GROWING YOUR SOCIAL
MEDIA CHANNELS
5 Must-Do’s

1.
2.
3.
4.
5.

Suggest people like your page
Add social icons to your sit...
YOUR LIFE IS CONTENT!
IN CLOSING…
•
•
•
•
•

Use a content grid
Leverage content
Don’t reinvent the wheel
Look at your life as content
Just DO i...
CONTACT ME
Katie Lance
KatieLance.com
• TheDownload.Remax.
com
• Facebook.com/KatieL
anceConsulting
• @katielance
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
Creating a Content Strategy
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Creating a Content Strategy

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This was a presentation I gave at the RE/MAX Western Canada convention about social media content strategy. To receive a free copy of my ebook and content grid, sign up for my email list at http://katielance.com.

Published in: Business
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Creating a Content Strategy

  1. 1. Putting a Content Strategy Together for Social Media RE/MAX Western Canada Conference Katie Lance, CEO/Owner, Katie Lance Consulting @katielance
  2. 2. “Do you have business that you can attribute because of friendships you have developed through social media?”
  3. 3. “Absolutely, last time I tracked it, SM was bringing in 80% of my business” - Ryan Hukill
  4. 4. “I can directly track over $30M in sales to Facebook relationships. It may be even higher. Last night I listed a house in Summit, NJ for $1,750,000, directly because of Facebook.” – Karen Bigos
  5. 5. “14 deals in 13 months because of Facebook!” - Robert C. Stern
  6. 6. It’s not just that content is king, but CONTEXT is KING!
  7. 7. Without a strategy, you are just throwing something against the wall and seeing if it sticks
  8. 8. Today… • • • • • Content strategy Content grid Types of content Content across multiple platforms Secrets no one seems to tell you
  9. 9. CONTENT GRID Get your free copy at katielance.com
  10. 10. 5 WAYS TO CREATE A CONTENT GRID 1. Google docs 2. Evernote 3. Google or Outlook calendar 4. Excel spreadsheet 5. Pen and paper!
  11. 11. 3 CONTENT GRID MUSTHAVES 1. Your buckets content 2. Topic ideas 3. List of go-to sources
  12. 12. TYPES OF CONTENT 1. 2. 3. 4. Links to articles Photos Videos Questions
  13. 13. TYPES OF CONTENT 1. LINKS TO ARTICLES
  14. 14. GOOGLE ALERTS • Neighborhoods • Local schools • Your name
  15. 15. CREATE A “LOCAL NEWS” LIST
  16. 16. TYPES OF CONTENT 2. PHOTOS
  17. 17. PHOTOS - #1 TYPE OF CONTENT BEING SHARED • • • • • • Community Neighborhood Views Downtown Coffee House Pizza Place • Happy Clients • Buildings • Doors • Windows • Gardens Thinking beyond the listing photo
  18. 18. IMAGES MAKE A HUGE DIFFERENCE
  19. 19. CAMERA +
  20. 20. INSTAGRAM – GET PERSONAL
  21. 21. OVER
  22. 22. SIDE BY SIDE VS.
  23. 23. PICMONKEY PicMonkey.com
  24. 24. PICMONKEY 1. Increase saturation 50% 2. Added border 3. Add quote 4. Added my web address 5. Save!
  25. 25. CELBRATE MOMENTS
  26. 26. CELEBRATE MOMENTS
  27. 27. TYPES OF CONTENT 3. VIDEO
  28. 28. PIC PLAY POST
  29. 29. PTCH http://ptch.com/ptch/5057d7f58d4f98762aa5495d
  30. 30. 3 VIDEO IDEAS 1. Community videos 2. Testimonial videos 3. “Sneak peek” videos
  31. 31. VIDEO TIPS • No one likes how they sound on video • Be organized – not scripted • Shoot horizontally • Beginning, middle and end • Call to action at the end
  32. 32. G+ HANGOUTS • Calls with clients • Team meetings • Classes MobileAgentTV.com BreveTV.com
  33. 33. TYPES OF CONTENT 4. QUESTIONS
  34. 34. “Have you lived in your house for 5 or more years?”
  35. 35. “What is the #1 thing you love about (your city)?”
  36. 36. “How old were you when you bought your first house?”
  37. 37. A FEW SECRETS NO ONE SEEMS TO TALK ABOUT
  38. 38. CONTENT ACROSS MULTIPLE PLATFORMS
  39. 39. EXTENDING THE LIFE OF A POST
  40. 40. IT’S NOT WHAT YOU SAY IT’S HOW YOU SAY IT RIGHT! WRONG
  41. 41. GROWING YOUR SOCIAL MEDIA CHANNELS 5 Must-Do’s 1. 2. 3. 4. 5. Suggest people like your page Add social icons to your site Email signature –add social links Send an email to your database Update your profiles
  42. 42. YOUR LIFE IS CONTENT!
  43. 43. IN CLOSING… • • • • • Use a content grid Leverage content Don’t reinvent the wheel Look at your life as content Just DO it!
  44. 44. CONTACT ME Katie Lance KatieLance.com • TheDownload.Remax. com • Facebook.com/KatieL anceConsulting • @katielance

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