#2013socialWebinar: 10 Waysto Kickoff Your2013 SocialStrategy@katielance12/13/12Hosted by Inman NewsSponsored by PNC Mortg...
#2013social                 This webinar• Thank you to our sponsor – PNC• Strategy – what do you want for 2013?• How is 20...
for helpingclients becomehomeowners
About PNC Mortgage        > Part of one of the U.S.’s largest banks        > Committed to the purchase marketPNC is a regi...
Agent Learning Opportunities      >         Monthly webinars      >         Live events across the country      >         ...
New PNC Agent Alliance        pncmortgage.com/agentalliance          >         Events                      >         Webin...
One powerful partnership                                                                                                  ...
Important InformationPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC").PNC Mortgage is a ...
#2013social10 Ways to Kickoff Your 2013 Social Strategy
#2013social1. Social media audit
#2013social One of the most important numbers…“What are peopletalking about?”• Average is only 2%• Good 5-10%• Excellent 2...
#2013social       How do you measure that?What are the mostpopular posts withyour audience?• Video?• Image?• Subject?• Len...
#2013social   2. Numbers aren’teverything… but they  are a starting point
Social Platform               Number of like, followers,   Goal by end of 2013                              connectionsFac...
#2013social3. If you fail to plan, you plan to fail
#2013socialWho is in charge?Is your teamonboard?What iseveryone’s role?
#2013social4. Develop your content strategy
#2013socialIt’s not just thatcontent is king,but CONTEXT isKING!
#2013social                 5. Use a content gridMarket data       Business             Community      LifestyleMarket rep...
#2013social       Content grid must-haves:• Your buckets content – what types of content are  relevant to your business (y...
#2013social6. Think beyond the now
#2013social               The 3 day rule• Think ahead – later today, tomorrow, the  weekend• 3 day rule – always be thinki...
#2013social7. Yep, it’s time to spend money on                        Facebook ads
#2013socialTypes of Facebook ads:      TIPS:      • Start small: 5-7 days, $10/day      • Try a variety of ads      • Meas...
8. Track who is talking about you                and your brand…
#2013social           Social monitoring toolsMonitoring company brand names• Kurrently.com• SocialMention.com• Public sear...
#2013social  Integrating social into your business• Start working with a new client: connect with  them on LinkedIn, Twitt...
#2013social
#2013social                   The new routine• Meet a new potential client: send them a LinkedIn request• Out on broker to...
#2013socialYour LIFE is content
#2013socialKeep in touchKatie Lance@katielanceFB.com/KatieLanceConsulting@inmannextNext.inman.comFB.com/InmanNext
New PNC Agent Alliance        pncmortgage.com/agentalliance          >         Events                      >         Webin...
#2013socialKeep in touchKatie Lance@katielanceFB.com/KatieLanceConsulting@inmannextNext.inman.comFB.com/InmanNext
10 Ways to Kickoff Your 2013 Social Strategy
10 Ways to Kickoff Your 2013 Social Strategy
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10 Ways to Kickoff Your 2013 Social Strategy

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In this Inman News webinar, Katie Lance, CEO of Katie Lance Consulting gives insight into the most important things real estate professionals need to think about when planning their 2013 social strategy including: content, context, ads, reputation management, time management and more. Learn how to attract the right clients to you via social media and really get serious about take your social media strategy to the next level. This webinar was sponsored by PNC Mortgage.

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  • KatieOverview of PNCPNC Mortgage is part of PNC Financial Services Group – a leading provider of consumer and commercial financial services. They are the sixth largest bank in the nation with over 2,300 bank branches and 56,000 employeesNearly 1 million customers have their mortgage with PNC.PNC has 1,000 mortgage loan officers across the country, coast-to-coast.Purchase BusinessCommitted to YOUR business – making loans to people buying homes.While many of PNC’s competitors are focused on refinances, PNC is concentrating efforts on the purchase business and partnering with real estate professionals, like youThis includes giving priority to PNC’s purchase loans, which allows them to guarantee an online closing with PNC Mortgage Advantage
  • KatieSpeaking of the Agent Alliance site, PNC has created an online destination for agentsA microsite exclusively for the real estate practitionerLinks to news, webinars, solutions and calculatorsRecently enhanced the site to include links to past webinars as well as a newsfeed from our very own Inman News!Visit it at “PNC DOT COM FORWARD SLASH AGENT ALLIANCE “
  • JohnWe’re also proud of our partnership with Inman News; we just renewed our agreement for all of 2013PNC Mortgage is a lead national sponsor of Agent REBoot, over 20 events across the country in 2013PNC is also a lead sponsor of Inman R-E Connect, coming in January to New York CityThis partnership is one example of how PNC is committed to investing in you to help you grow your businessThey know it’s all about team work.
  • What’s working and what’s notVideo, text, photos, etc
  • How is 2013 going to be DIFFERENT than this yearYou can’t do the same thing expecting different resultsHow are YOU going improve your social media plan over the next 12 months?
  • Are you purposefully reaching out and connecting with people on social media… or is it random??
  • KatieSpeaking of the Agent Alliance site, PNC has created an online destination for agentsA microsite exclusively for the real estate practitionerLinks to news, webinars, solutions and calculatorsRecently enhanced the site to include links to past webinars as well as a newsfeed from our very own Inman News!Visit it at “PNC DOT COM FORWARD SLASH AGENT ALLIANCE “
  • 10 Ways to Kickoff Your 2013 Social Strategy

    1. 1. #2013socialWebinar: 10 Waysto Kickoff Your2013 SocialStrategy@katielance12/13/12Hosted by Inman NewsSponsored by PNC Mortgage
    2. 2. #2013social This webinar• Thank you to our sponsor – PNC• Strategy – what do you want for 2013?• How is 2013 going to be the year you want it to be?• How are you going to get more business and attract the type of clients you want from social media?• Content, context, managing your time, making it make sense for YOU!• Q/A
    3. 3. for helpingclients becomehomeowners
    4. 4. About PNC Mortgage > Part of one of the U.S.’s largest banks > Committed to the purchase marketPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services 4
    5. 5. Agent Learning Opportunities > Monthly webinars > Live events across the country > Recorded educational webinars at pncmortgage.com/agentalliancePNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services 5
    6. 6. New PNC Agent Alliance pncmortgage.com/agentalliance > Events > Webinar registration > Live events > Conferences and expos > News from Inman and PNC > Calculators > Solutions > Connect with PNCPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services 6
    7. 7. One powerful partnership &PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group,
    8. 8. Important InformationPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC").PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. Allloans are provided by PNC Bank, National Association. This information is provided forbusiness and professional uses only and is not to be provided to a consumer or thepublic. This information is provided to assist real estate professionals and is not anadvertisement to extend consumer credit as defined by Section 226.2 of Regulation Z.Programs, interest rates, and fees are subject to change without notice.PNC Mortgage is not affiliated with Inman News.©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, NationalAssociation. Member FDIC.
    9. 9. #2013social10 Ways to Kickoff Your 2013 Social Strategy
    10. 10. #2013social1. Social media audit
    11. 11. #2013social One of the most important numbers…“What are peopletalking about?”• Average is only 2%• Good 5-10%• Excellent 20% or more
    12. 12. #2013social How do you measure that?What are the mostpopular posts withyour audience?• Video?• Image?• Subject?• Length of post?• Question?• Time of day?
    13. 13. #2013social 2. Numbers aren’teverything… but they are a starting point
    14. 14. Social Platform Number of like, followers, Goal by end of 2013 connectionsFacebook (personal profile) (example) 150 (example) 250Facebook (business page) (example) 300 (example) 600Twitter (example) 250 (example) 500LinkedIn (personal)LinkedIn (company page)Google +PinterestInstagram
    15. 15. #2013social3. If you fail to plan, you plan to fail
    16. 16. #2013socialWho is in charge?Is your teamonboard?What iseveryone’s role?
    17. 17. #2013social4. Develop your content strategy
    18. 18. #2013socialIt’s not just thatcontent is king,but CONTEXT isKING!
    19. 19. #2013social 5. Use a content gridMarket data Business Community LifestyleMarket reports Amazing photos Local events Beautiful homes from a listingEconomy news Client success Fun facts Places to dine storiesHome values FAQ in real estate Schools Neighborhood flavorGood news Funny experiences Philanthropy Inspiring
    20. 20. #2013social Content grid must-haves:• Your buckets content – what types of content are relevant to your business (your brand)• Topic ideas – the more the merrier – What questions are you always answering?• You WILL have the days that you need inspiration… this is where your content grid help!• Bonus: list of go-to sources
    21. 21. #2013social6. Think beyond the now
    22. 22. #2013social The 3 day rule• Think ahead – later today, tomorrow, the weekend• 3 day rule – always be thinking 3 days ahead• Use scheduling tools as needed• Content, content, content• Consistency, consistency, consistency• THIS IS HOW YOU WIN!
    23. 23. #2013social7. Yep, it’s time to spend money on Facebook ads
    24. 24. #2013socialTypes of Facebook ads: TIPS: • Start small: 5-7 days, $10/day • Try a variety of ads • Measure, rinse and repeat!
    25. 25. 8. Track who is talking about you and your brand…
    26. 26. #2013social Social monitoring toolsMonitoring company brand names• Kurrently.com• SocialMention.com• Public search – Facebook, TwitterMonitoring names (i.e. ‘John Smith’)• Topsy.com• Google alerts• Public search – Facebook, Twitter
    27. 27. #2013social Integrating social into your business• Start working with a new client: connect with them on LinkedIn, Twitter and/or Pinterest• When appropriate friend request them• Put them into a client list on Facebook and Twitter• Look at that list one –two times a week, authentically engage with those people• Relationships are built with small interactions over time
    28. 28. #2013social
    29. 29. #2013social The new routine• Meet a new potential client: send them a LinkedIn request• Out on broker tour – see an AMAZING feature, snap a photo; Instagram it• Close a transaction – take a 1 minute video with your clients (or take a photo with the SOLD sign!)• Go to a real estate conference – CHECK IN on Foursquare or Facebook! (brag a little about going to a killer event to improve your skills!!)• What MOVES you personally – your kids, your family, a beautiful sunset? SHARE it. That’s how you connect.• Your LIFE is content
    30. 30. #2013socialYour LIFE is content
    31. 31. #2013socialKeep in touchKatie Lance@katielanceFB.com/KatieLanceConsulting@inmannextNext.inman.comFB.com/InmanNext
    32. 32. New PNC Agent Alliance pncmortgage.com/agentalliance > Events > Webinar registration > Live events > Conferences and expos > News from Inman and PNC > Calculators > Solutions > Connect with PNCPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services 34
    33. 33. #2013socialKeep in touchKatie Lance@katielanceFB.com/KatieLanceConsulting@inmannextNext.inman.comFB.com/InmanNext

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