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Mdia5003 ..


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MDIA5003 - Online Mobile Media
Week 6 presentation - Blogging and Social Media
By Katie El Abbas, Hengli Dong and Sohaib Umar

Published in: Technology
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Mdia5003 ..

  1. 1. MDIA5003 – Online & Mobile Media<br />Week 6 Presentation:<br />Blogging and Social Media<br />
  2. 2. Blogs<br />‘A frequently updated web-based chronological publication, a log of personal thoughts and web links, a mixture of diary forms of a person’s life’<br /> Blogs operate through the consolidation of links, RSS Feeds, blogchalking<br />
  3. 3. Blogs<br />Influence minority <br /> languages<br />Glenn Reynolds: <br /> personal voice and a <br /> rapid response time<br />Robert Scoble ‘s five <br /> elements of a hot blog<br />
  4. 4. How many Blogs are There?<br />Technocrati states it is tracking 112.8 million blogs<br />Sifry said “The<br /> state of the Blogosphere<br /> is strong, and is<br /> maturing as an <br /> influential and <br /> important part of <br /> the web.”<br />
  5. 5. Public V Private<br />Foucault’s ‘technology of self’ theory, characterizes blogging as diary keeping.<br />
  6. 6. Are Bloggers Journalists?<br />PR Weekand PRNewswire study found that 52% of bloggers consider themselves journalists<br />
  7. 7. Nihilistic Impulse of Blogging<br /> Blog as a sign of the regained power of the spirit<br />Interpret blogs as decadent artefacts that remotely dismantle the seductive power of the broadcast media<br />Emotional scope much wider than other media due to informal nature<br />
  8. 8. Nihilism, not Revolution<br /> Bloggers are ‘creative nihilists’ because they are ‘good for nothing’<br /> Nihilism is not a danger, but a postmodern condition – blogs are post-virtue<br />EzreKlien: blogs are problematic, they encourage polarization and extremism rather than debate and understanding<br />
  9. 9. Pancake People<br /> Rough Type blogger Nicholas Carr: “we are pancake people, spread wide and thin as we connect with the vast network of information via a single click; bloggers are the ones cooking the pancakes”<br /> Blogging has become so prominent that its not marginal<br />
  10. 10. Representation<br />Despite nihilism, blogging is not in vain, David Klien: “Bloggers are raw, uncensored and energized by the sound of their newly-awakened voices”<br /> When everyone can be heard, no one has the time to listen<br />
  11. 11. Criticism<br />Lovinkmakes claims unsupported by data.<br />Blogs are banal is false as blogs can help establish meaning and relevance in everyday life and in one’s textual universe<br />Belief in the ‘Message Analysis’ <br />
  12. 12. Case Study:<br /> American news website <br />Over 9,000 bloggers—from politicians, celebrities, academics and policy experts <br />Receives about 18 million visitors per month<br />
  13. 13. Case Study:<br />Innovated — launching local versions of their newspaper for areas such as New York and Chicago<br /> Delivered more content in sports, entertainment and business <br /><br />
  14. 14. Case Study:<br /><br />Most Viewed<br /><br /> Different Categories <br />
  15. 15. Discussion Questions:<br />
  16. 16. References<br />Dean, J 2007, ‘GeertLovink and Blog Nihilism’, I Cite. Retrieved from <accessed 19th August 2011><br />Helmond A 2008, ‘How Many Bloggers are There? Is Someone Still Counting?’ The Blog Herald. Retrieved from<br />Lovink, G 2008, ‘Blogging, the Nihilist Impulse’, Zero Comments, New York: Routledge<br />Martin, A 2007, ‘Cultural Pessimism and Pragmatic Optimism’, MRTN. Retrieved from<br />Porter J 2010, ‘Are Bloggers Journalists?’ Journalastics. Retrieved from<br />Rettberg, J Walker 2007, ‘Lovink’s nihilistic blogging’, Jill/Txt. Retrieve d from <accessed 19th August 2011><br />The E-business Knowledge Base, EBizMBA Inc. 2011,<br />The Huffington Post,, Inc 2011,<br />