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A bit of thinking....
•   What’s a creative strategist?
•   How do they do it?
•   Why?
•   How does it all work?
    – De...
What’s strategy?




“Any darn fool can make something
complex; it takes a genius to make
something simple.”
- Pete Seege
How do they do it?
WHAT?
Why?
• Simplicity defines (or re-frames)
  business objectives
  • Sainsbury’s– ‘Grow the business by
    2.5 billion over...
HOW DOES IT ALL
       WORK?
What + Why
         Who + When + Where
• Who- audience insight
• When- message delivery
• Where-channel thinking
  –you ha...
...and


BECAUSE?
What doesn’t get measured doesn’t get done

WHAT DOESN’T GET MEASURED
DOESN’T GET VALUED....
INSIDE ALL OF US
IS HOPE.
INSIDE ALL OF US
IS FEAR.
INSIDE ALL OF US
IS ADVENTURE.

INSIDE ALL OF IS …
A STRATEGIST
Whats This Creative Strategy Thing All About
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Whats This Creative Strategy Thing All About

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Published in: Technology, Business

Whats This Creative Strategy Thing All About

  1. 1. A bit of thinking.... • What’s a creative strategist? • How do they do it? • Why? • How does it all work? – Delivering the What? – Delivering the Why? • Who + When + Where – Because And why should you care?
  2. 2. What’s strategy? “Any darn fool can make something complex; it takes a genius to make something simple.” - Pete Seege
  3. 3. How do they do it?
  4. 4. WHAT?
  5. 5. Why? • Simplicity defines (or re-frames) business objectives • Sainsbury’s– ‘Grow the business by 2.5 billion over 3 years’ was reframed to ‘get every customer to spend £1.14 more on every transaction’ and then ‘Try Something New’ was born in 30 minutes) ‘
  6. 6. HOW DOES IT ALL WORK?
  7. 7. What + Why Who + When + Where • Who- audience insight • When- message delivery • Where-channel thinking –you have a core thought but it should be fluid, evolving and allow you to do several things simultaneously and build on the ideas that work
  8. 8. ...and BECAUSE?
  9. 9. What doesn’t get measured doesn’t get done WHAT DOESN’T GET MEASURED DOESN’T GET VALUED....
  10. 10. INSIDE ALL OF US IS HOPE. INSIDE ALL OF US IS FEAR. INSIDE ALL OF US IS ADVENTURE. INSIDE ALL OF IS … A STRATEGIST

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