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presented by:    how brands can achieve:                                        #instagreatness              katie chapin ...
can we do it, you ask?
well...          @barackobama is doing it.
...these awesome brands are doing it.WARBY PARKER   PLAYBOY      BURBERRY  RED BULL      PUMA       STARBUCKS
and most importantly,“boo” the dog is doing it.
sadly, everyone isn’t:  as famous as Obama as extreme as Red Bullor as cute & cuddly as boo
but don’t fret,that just means you havesome learning to do.                           get ready to write                  ...
our field notes for brandswho want to become instagram worthy:   1. pictures are stories. tell a good one.      2. augme n...
think about your favouriteone:              stories, they do things like:pictures are      entertainstories. tell a   myst...
they have: characters   setting   plot twists
they are not:a snooze fest    mundane   poor quality
super star example:                      @tiffanyandco                  a jewelry brand                  captures falling ...
super star example:            @freepeople    a fashion brand’s take on     Pitchfork Music Festival
1 1 1 1 1 1two:                        1 + 1 = 2                                111                     11                ...
get         go behind     practice what creative    the scenes    you preach
avoid branding overload, it’s not all about you!
your instagram content should be:                                        t                                     en         ...
super star example:                      @sharpie               bold drawings that              show the possibilities    ...
super star example:             @newbelgiuma beer brand that shares the jams they’re    playing on Saturday mornings
create a content calendar!three:post             sun   mon   tues   wed   thurs   fri   satregularly.
don’t go missingin action!             ..                   no one likes long                  waits for new content
followed by a short burst of activity
be consistent.
#hashtags bringfour:         people together and              unite them under a              common purpose.embrace the#h...
a few #hashtags options:  create a     use a popular   join in an  unique #       existing #      event #
#watch out:unique #hashtags allow people toattach both positive and negative  commentary to your brand.
#hashtags are good for:*inviting participation*contests*promoting campaigns*organizing content
super star example:             @benandjerryscelebrating their fans with #FanFotoFriday
super star example:                 @nikeinspiring athletes to push themselves           #gameonworld
the bottom line:           keep learning       build up your contentfind what works best for your brand    #instagreatness...
who am I?    I’m @chapes, digital strategist at  @pattsmelbourne
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How brands can achieve #instagreatness

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Best practices for brands on Instagram. This presentation explores how brands are currently using this image based social network and what we can learn from their efforts.

Published in: Technology, Business

How brands can achieve #instagreatness

  1. 1. presented by: how brands can achieve: #instagreatness katie chapin (@chapes),digital strategist @pattsmelbourne
  2. 2. can we do it, you ask?
  3. 3. well... @barackobama is doing it.
  4. 4. ...these awesome brands are doing it.WARBY PARKER PLAYBOY BURBERRY RED BULL PUMA STARBUCKS
  5. 5. and most importantly,“boo” the dog is doing it.
  6. 6. sadly, everyone isn’t: as famous as Obama as extreme as Red Bullor as cute & cuddly as boo
  7. 7. but don’t fret,that just means you havesome learning to do. get ready to write this down!
  8. 8. our field notes for brandswho want to become instagram worthy: 1. pictures are stories. tell a good one. 2. augme nt their curre nt view of you 3. post regularly 4. embrace the #hashtag
  9. 9. think about your favouriteone: stories, they do things like:pictures are entertainstories. tell a mystify really reallygood one. inspire good stories challenge
  10. 10. they have: characters setting plot twists
  11. 11. they are not:a snooze fest mundane poor quality
  12. 12. super star example: @tiffanyandco a jewelry brand captures falling in love #trueloveinpictures
  13. 13. super star example: @freepeople a fashion brand’s take on Pitchfork Music Festival
  14. 14. 1 1 1 1 1 1two: 1 + 1 = 2 111 11 1 1 1 1 1 1augment 1their currentview of you. what can you add to what they’ve already seen?
  15. 15. get go behind practice what creative the scenes you preach
  16. 16. avoid branding overload, it’s not all about you!
  17. 17. your instagram content should be: t en o nm vir n staff experie nces e re stoa little bit new uses motivation your of this fans g your capturin s s product/ emotion eve nt brand celebrat creatio ions n proc ess s your in spiration adv lifestyle e nt e ure ltur s n t cu releva a lot of this
  18. 18. super star example: @sharpie bold drawings that show the possibilities that exist when you pick up a sharpie
  19. 19. super star example: @newbelgiuma beer brand that shares the jams they’re playing on Saturday mornings
  20. 20. create a content calendar!three:post sun mon tues wed thurs fri satregularly.
  21. 21. don’t go missingin action! .. no one likes long waits for new content
  22. 22. followed by a short burst of activity
  23. 23. be consistent.
  24. 24. #hashtags bringfour: people together and unite them under a common purpose.embrace the#hashtag. # # #
  25. 25. a few #hashtags options: create a use a popular join in an unique # existing # event #
  26. 26. #watch out:unique #hashtags allow people toattach both positive and negative commentary to your brand.
  27. 27. #hashtags are good for:*inviting participation*contests*promoting campaigns*organizing content
  28. 28. super star example: @benandjerryscelebrating their fans with #FanFotoFriday
  29. 29. super star example: @nikeinspiring athletes to push themselves #gameonworld
  30. 30. the bottom line: keep learning build up your contentfind what works best for your brand #instagreatness is achievable
  31. 31. who am I? I’m @chapes, digital strategist at @pattsmelbourne

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