S.W.A.R.M. Process

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S.W.A.R.M. Process

  1. 1. 2 CLIENT Skills for Tomorrow High School Entrepreneurship Club.
  2. 2. 3 Objective Our objective is to create a branded beeswax product line and edu- cational back-story for the students at Skills For Tomorrow High School. By creating products such as lip-balm, candles, ornaments, and furniture wax, the students are learning about product develop- ment through a hands-on project based experience as well as under- standing the bees and how they play an important role in the brand- ing of these products.
  3. 3. 4 The Name SWARM was chosen as the name and main idea behind branding of these products. In relation to bees, swarm means a body of honeybees that emigrate from a hive and fly off together in great numbers to form a new colony. The idea behind SWARM is that the students are learning to be self-sufficient as well as working together that will be beneficial in the future for themselves and their community.
  4. 4. 5 MISSION STATEMENT We are students from Skills For Tomorrow High School and we are learning a lesson from the bees. Entrepreneurship.Honey Bees live in an extremely communal world. they are self-reliant producing everything they need for survival. We are using beeswax from local beekeepers to create and run a business in our community. Some day, when we venture from the hive, we will apply the skills we’re learning from this experience and take the world by Swarm.
  5. 5. 6 Brand Inspiration
  6. 6. 7 SWARM SWARM SWARM SWARM SWARM SWARM SWARM Logo variations
  7. 7. 8 SWAR M SWAR M SWAR M SWAR M Final Logo
  8. 8. 9 THUMBNAIL SKE TCHES (50+ simple drawings) Character Sketches
  9. 9. 10 Final Characters
  10. 10. 11 we SWARM together [ naturally I am the [ QUEEN WORKER DRONE Tag Line
  11. 11. 12 WORKER: Gather pollen for the hive, keep the hive temperature. DO everything except lay eggs and mate. Determined Workaholic Beneficial Contributing strength Aloe SPF Moisturizing Healing Durable Character Break Down
  12. 12. 13 DRONE: the male bees that doesn’t make Honey and cannot sting Relaxed Sress free Casual Care Free Harmless Fragrance Free Low Mateniance Masculine Easy Calming Character Break Down
  13. 13. 14 QUEEN: an adult female bee, the mother of all the bees in the hive. Strong Leader Individual Royal Nurturing Feminine Scented Glossy Tinted Beauty Character Break Down
  14. 14. 15 Possible Products
  15. 15. 16 SWAR M SWAR M SWAR M SWAR M SWAR M SWAR M Naturally I am the worker. Naturally I am the drone. Naturally I am the queen. We are students from Skills For Tomorrow High We are students from Skills For Tomorrow High We are students from Skills For Tomorrow High School and we are learning a lesson from the School and we are learning a lesson from the School and we are learning a lesson from the bees. Entrepreneurship.Honey Bees live in an bees. Entrepreneurship.Honey Bees live in an bees. Entrepreneurship.Honey Bees live in an extremely communal world. they are self- extremely communal world. they are self- extremely communal world. they are self- reliant producing everything they need for reliant producing everything they need for reliant producing everything they need for survival. We are using beeswax from local survival. We are using beeswax from local survival. We are using beeswax from local beekeepers to create and run a business in beekeepers to create and run a business in beekeepers to create and run a business in our community. Some day, when we venture from our community. Some day, when we venture from our community. Some day, when we venture from the hive, we will apply the skills we’re the hive, we will apply the skills we’re the hive, we will apply the skills we’re learning from this experience and learning from this experience and learning from this experience and take the world by Swarm. take the world by Swarm. take the world by Swarm. Lip Balm
  16. 16. Candles SWAR M worromoT roF sllikS ta stneduts era eW .seeb eht morf nossel a gninrael era ew dna slairetam war gnikat yB .pihsruenerpertnE gnihcaet era ew ,repeekeeb lacol a morf a ekam ot rehtegot krow ot woh sevlesruo .ytinummoc eht ni ssenisub a nur dna tcudorp lanummoc ylemertxe na ni evil seeB yenoH SWAR M tneiciffus-fles osla era yeht tub ,dlrow rof dedeen gnihtyreve ecudorp yeht esuaceb eht morf erutnev ew nehw ,yademoS .lavivrus denrael ev’ew slliks eht ylppa nac ew evih ecneirepxe siht morf .mrawS yb dlrow eht ekat dna SWAR M 17
  17. 17. 18 Crayon Container Candle Container Lotion/Wax Container Possible Packaging
  18. 18. 19 Natually I am the Queen Front SWAR M Back T-Shirt/Uniform
  19. 19. 20 SWAR M Furniture Wax Promotional Poster
  20. 20. 21 SWAR M Crayons Promotional Poster
  21. 21. 22 SWAR M Skateboard Wax Promotional Poster
  22. 22. 23 Video
  23. 23. 24 + SWAR M Benefits Peace Coffee is 100% organic in every way, but more importantly they are committed to their community, making a partnership with SWARM a natural fit. Such a partnership could involve: Community recognition Teaching students about business Shared distribution costs Coffee flavored lip balm Extra funding Free coffee at the state fair Web site presence These are just a few possible variations about what a partnership with Peace Coffee could involve. So, if you have further interests in this relationship than we invite you to continue the conversation! Peace Coffee Partnership
  24. 24. 25 SWAR M Logo Fonts: ORATOR STD ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@#$%^&*() Pantone 2925 U Pantone 382 U Pantone 165 U TagsXtreme ABCDEFGHIJKLM NOPQRSTUVWXYZ Taglines: Worker Drone Queen Naturally I am the Worker. Naturally I am the Drone. Naturally I am the Queen. Campaign Elements

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