As email continues to grow, the traditional ‘newsletter’ approach is declining in effectiveness. To be successful online companies must respond to customer engagement with email campaigns relevant to specific online behaviour.
Engagement Data is key to consumer purchasing intentions. Behavioural Data provides email marketers with information to drive relevant and timely communications. Together, these two strategies give marketers the ability to manage a customer’s entire online lifecycle, providing ongoing revenue increase and reduced cost of sale.
This presentation will look at what online companies need to be doing to engage customers and improve conversion for the long term.